Ed Schipul discusses how to effectively use microblogging and social media. He notes that 70% of social media users only engage with 2-4 brands and that microblogging is a tactic, not a strategy. The presentation emphasizes creating social objects and finding your audience on platforms like blogs, Pinterest, Instagram and niche networks. It stresses keeping content visual and telling your story through conflict, characters and plot. The key takeaways are to meet audiences on their preferred platforms, tell compelling stories through content, and leverage visual elements.
2014 Trends in Association Online MarketingEd Schipul
What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
This flipbook is about online promotion and branding. I found the topic significant, as corporates’ payment for online ads is the primary source of income for social media companies and thus shapes the structure of social media. Privacy issues, such as Facebook or Groupon releasing user information to gain a higher return on ads columns, roots from social media’s role in online promotion. Personalized promotion and advertisement on social media offer companies a chance to reach out to the targeted customers through big data analysis.
Moreover, Cooperates face limitless opportunities to create cost efficient, yet extremely successful, promotional campaigns or branding strategies online. Since social media allows companies to reach a wide range of customers and response in a timely fashion, a Company can use it as a customer service channel to build and maintain its brand. Allowing corporates to interact with, and to offer individual attention for their customers, social media helps corporates to create an ongoing relationship with customers and a distinguishable brand image.
2014 Trends in Association Online MarketingEd Schipul
What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
This flipbook is about online promotion and branding. I found the topic significant, as corporates’ payment for online ads is the primary source of income for social media companies and thus shapes the structure of social media. Privacy issues, such as Facebook or Groupon releasing user information to gain a higher return on ads columns, roots from social media’s role in online promotion. Personalized promotion and advertisement on social media offer companies a chance to reach out to the targeted customers through big data analysis.
Moreover, Cooperates face limitless opportunities to create cost efficient, yet extremely successful, promotional campaigns or branding strategies online. Since social media allows companies to reach a wide range of customers and response in a timely fashion, a Company can use it as a customer service channel to build and maintain its brand. Allowing corporates to interact with, and to offer individual attention for their customers, social media helps corporates to create an ongoing relationship with customers and a distinguishable brand image.
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
This presentation is what I call a "Soup to Nuts" look at Social Media. It is an overall look at Social Media including its channels, applications, strategy, tools, and more.
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
This presentation is what I call a "Soup to Nuts" look at Social Media. It is an overall look at Social Media including its channels, applications, strategy, tools, and more.
5 Top Social Media Trends for 2014 with Karen Kefauver
LIKE my Facebook for more tips!
https://www.facebook.com/karen.kefauver.business
It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take.
This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there.
Contact me:
Karen@karenkefauver.com
http://www.karenkefauver.com
LIKE my Facebook Business Page for more tips!
https://www.facebook.com/karen.kefauver.business
Are you prepared to implement a social media campaign to share information about your company’s food products
and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will
introduce you to the potential opportunities presented by social media, and enhance your ability to execute a
social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach
to marketing.
Sarah Best, Principal of Sarah Best Strategy, leads a discussion on social media and how the landscape is evolving. Snapchat... Periscope... Instragram... How do these new tools fit into your equation? Is it time to start looking at them as an addition to your social media strategy in 2016? Listen while we will pull back the curtain on some of the hottest new social media platforms--how they work, and how marketers are using them--while also reinforcing the principles of a successful social media strategy. More at: http://www.sarahbeststrategy.com
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Alchemy Content is a London-based digital content agency. We are specialists in creating channels of communication for brands and artists. In this presentation we explain why our services are so important in today's changing media landscape.
Avoiding the Top Mistakes in Social Media Marketing including your website.Musial Marketing
This presentation shows examples of good and bad websites. How to determine which social media networks are right for you. Facebook, Twitter, Pinterest, Google+, Youtube, Blogging or LinkedIn.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
How to use social media to develop your brand and your business?SWiTCH
The goal of this presentation is to show how social media work and how to tap into it potential without necessarily spending a lot of money to build your brand e-reputation, to engage with your customers and to develop your business. We'd like to show you the best practices to adopt and the mistakes to avoid and the most useful tools to manage your community online.
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/
Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm
By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.
Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:
-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability
Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.
The audience will learn:
-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.
Keynote Presenter: Ed Schipul, CEO of Tendenci
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570
After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.
See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will increasingly access on the go. The session offers insights into the specific marketing applications of Foursquare, Gowalla, Yelp and TripAdvisor.
You will learn:
• How to effectively target consumers via their mobile phones.
• The specific uses of different marketing applications.
• How to tie all of your marketing efforts together for greater impact.
Photos of Houston's iconic restaurant Brennan's after being devastated by Hurricane Ike in 2008, during its renovation, and on the day of its very successful reopening on Fat Tuesday, February 2010!
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization.
Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Mobile web presentation to American Advertising Federation of Ft. Worth (AAF FW) on February 17, 2010.
We discussed mobile trends for advertisers, opportunities to develop and utilize mobile applications and strategically grow your brand through the mobile web.
Unitarian Universalists Social Media for YouthEd Schipul
A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
30. TAKEAWAYS
• Meet your audience where
they are
• Tell your story
• Keep it visual
• Think lifestyle
Editor's Notes
Instagram photo from Susan G. Komen Race for the Cure ~ Telling a story with a single image\n
Do you recognize the man on the left? What about the man on the right?\nThe Gettysburg Address only has 256 words (about 2 minutes) - & Lincoln wasn't the main speaker that day\nEdward Everett was - his speech lasted over 2 hours (but no one remembers him)\nSometimes it’s more difficult to write short copy - but it can be more powerful and play to people’s short attention spans\n
Let’s start with some stats: 7 out of 10 people worldwide use social media\nmost use 2 networks - and have no interest in branching out\n
The average consumer follow 8-15 brands online (passively)\nAnd is an interactive follower of 4-8 brands\nThe vast majority of what people post about brands is positive (90+%)\n\nSeptember 2012\nSource: http://www.theconversationmanager.com/2012/09/25/10-striking-conclusions-of-the-social-media-around-the-world-2012-study/\n
91% of marketers are using social media at some level\nover half spend 6 hours/week doing it\n& the more experienced someone is, the more time they are likely to spend on it\n\nSource: http://www.socialmediaexaminer.com/study-shows-time-pays-with-social-media-marketing/\n
Dr. Bakker - Head paleontologist at Houston Museum of Natural Scientist\nI took this photo, posted on Flickr, made the front page of wikipedia\n
\n
Microblogging has proliferated beyond just Twitter - we’ll talk about the big microblogging platforms like Wordpress, Tumblr, Pinterest, and Instagram - and also some of the niche platforms that have popped up along the way\n
So let’s start by talking strategy - no matter what platform you choose\n
Strategy Example - Tell people how to talk about you\nPrince reduced his value to the company by changing his name to an unpronounceable symbol so they couldn’t plug him\n
You have to tell them how to talk about you - now more than ever\n
\n
Sarah Evans iReport\nChicago Earthquake at 4 am/ Connected with people tweeting/ posted on iReport\nresulting in New York Times & CNN coverage--all before 9 am\n
Keep in mind all of the elements of a good story in your content - whether you are creating content or curating\nImages are a powerful way to do this\n
Social objects are the reason two people are talking to each other\nhttp://gapingvoid.com/so/\n
because of mobile a “bad picture” in real time is more valuable than a “good picture” later i.e. at my friend’s recent wedding - I put down my DSLR to take a crappy Instagram picture to share in real time on Twitter because I wanted to share it in realtime\n
Now let’s talk about some of the specific tools and when they work best\n
There are hundreds of platform choices out there ~ we know that most people stick to about 2 platforms, so find where your audience is and meet them there\ni.e. Pinterest, Goodreads, Blogger skew toward women and Slashdot, Reddit, Quora skew toward men\n\n(August 2012) Source: http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/\n
56 million Wordpress sites >> Women are 17% more likely to have a blog (& read and comment on others)\n40 plugins & 82 themes on Wordpress.org specifically created for microblogging\nComments can turn into their own microblog i.e. The Bloggess’ recent post on skanky Halloween costumes\nFairly short post - generated 418 comments - tried to take a screenshot and it crashed my browser\n
Twitter is what most people think of when they think microblogging\nPeople discover and share news on Twitter more than any other social network\nStudy shows that users are 5x more likely to share an online news story on Twitter than any other social network \n\nSource (August 2012): http://www.mediabistro.com/alltwitter/google-plus-ghost-town_b26573\n
Engagement Trends June 2012: Most brands post during the week, Engagement is highest on the weekend\n Tweets with links have 86% higher engagement, with images have double the engagement\n Tweets with hashtags double the engagement >> Only two or you see drop in engagement\n<100 characters - easier to engage, easier to retweet (17% higher engagement)\n\nSource: http://mashable.com/2012/06/26/marketers-failing-twitter-study/\n
Demographics: 20 Billion posts/ 50 million blogs/ International Audience\nCuration doesn&#x2019;t mean it is easy - must still stay on brand and speak to your community\nBig Brands on Tumblr: IBM, Publishing Brand (Huffington Post, Boston Globe, GQ, The Today Show), Fashion brands \nWorks well for Community Driven brands as well: 92nd Street Y in NYC\n\nSource: http://big.onvab.com/2011/11/tumblr-growth-statistics-trends-users.html\nSource: http://socialfresh.com/60-brands-using-tumblr/\n
Why visual is more powerful: Evokes emotion, tells a story, easier to process\nAverage person reads 200-300 words per minute, it takes 1/20th of a second to process an image\nWho uses: College educated women 25-44 yrs old (Adult women control 80% of US consumer purchasing)\nPinterest represents 17.4% of social media revenue for e-commerce sites (Q2 2012)\nPinterest drives more referral traffic to sites across the web than Google+/YouTube/LinkedIn Combined\n\nAverage Pinterest user:\n68% women\nHousehold income of $100k+\nSpends 15.8 minutes on the site daily\n50% have kids\n25-44\n\nSource http://mashable.com/2012/02/25/pinterest-user-demographics/\nSource: http://www.forbes.com/sites/gyro/2012/06/04/5-reasons-pinterest-is-a-must-for-business-marketers/\n
Pinterest works best when you&#x2019;re promoting a lifestyle (which is often aspirational)\nThere are brands you&#x2019;ve heard of on Pinterest: Paula Deen (116k), Mashable (1.2 mil), HGTV (173k)\nBut many of the top brands are niche brands you may have never heard of:\nJane Wang - The Perfect Palette (292k), Jennifer Chong - The Beauty Department (333k), Maia McDonald - Skinnytaste (182k)\n\nSource: http://www.businessinsider.com/what-brands-are-doing-right--and-wrong--on-pinterest-2012-7?op=1\n
Instagram allows you to visually share information, & cross post across multiple social media outlets\nAlmost completely mobile\nWho uses this platform: 12% of internet users, Split pretty evenly men/women, 18-29 years old, Annual household income $75k+, College educated\n\nSource: http://heidicohen.com/use-instagram-to-unlock-the-power-of-your-brands-image/\n
Photos are powerful because they: attract attention, serve as social objects, are easily consume-able and easily share-able\nThe New York Times & Johnny Walker Scotch feature rotating guest photographers on their Instagram accounts (examples at right)\nSource: http://www.psfk.com/2012/09/johnnie-walker-instagram-social-media-campaign.html\n
Niche networks focus on a specific community and are the authority on that community\nExamples: Foodspotting (2 million downloads!), Care2 - community of cause activists,\nUntappd - social beer drinking for beer connoisseurs, Goodreads - share books you&#x2019;re reading, want to read, reviews \n