SXSW V2V Presentation in Las Vegas 2014 http://schedule.sxswv2v.com/events/event_V2VP29570 After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation. There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture. See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf

1. Open Source Software for Associations and Non Profits
WE JUST WANT TO
CHANGE THE WORLD
AS WE KNOW IT.
AND WE WILL.
@eschipul at #SXSWV2V

2. –Johnny Appleseed
“Type a quote here.”
A Vegas Story Believe it or Not

3. That Started in Houston as Schipul

4. PROPRIETARY TO OS:
GIVING AWAY 6 MILLION
IS HARD
!
!Ed Schipul | www.tendenci.com | @eschipul
TWITTER
@eschipul
@tendenci

5. 1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Convert
4. Technology Changes - Death or Salvation
AREAS OF MY EXPERTISE
oto Credit: flickr.com/photos/duncanh1/9047426263/

6. – A P R I L K Y L E
“If you were to start the company
today, would it look like it does
now?”

7. WEB MARKETING IN THE VALLEY?
A P R I L K Y L E

8. SCHIPULCON 2011
dries buytaert matt mullenweg

9. M A R K E T I N G V S . S O F T WA R E
!
( P I C K O N E . N O T B O T H )

10. @eschipul #V2VOpenSource

11. GROW YOUR REACH
32 on Twitter
50,000+ followers
32 on Facebook
40,000+ friends
BUT WHY? WHAT ARE YOU REACHING FOR?

12. 2011 DRUPAL RAP VIDEO ROI
• 4 hours film time (x 10 employees)
• 10 hours script / post production
• 5 hours music
•Pro equipment with pro director
• 5,000 plays
• 38,318 loads / 1,787 finishes
• 35 likes / 3 comments
• Embedded on 100 websites
A HUGE SUCCESS. BUT NOT OUR SOFTWARE?

13. @eschipul #V2VOpenSource

14. K N O W T H Y S E L F
K N O W T H Y M A R K E T
H I N T: L I K E I T
O R N O T,
D E S I G N H A S
B E E N
T E M P L AT I Z E D
( S O R RY. )

15. Custom built /open
source
Less than 10% will use
a proprietary product.
What Associations & Non Profits Want
Open Source Software for Associations and Non Profits

16. M I N D S E T A N D C U LT U R E

17. @twitter handle #talk
M I N D S E T D O E S N ’ T C H A N G E ( S O R RY )
A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y
PA RT I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA RT U R E
TAKEAWAY
Just because
you believe in
Open Culture
doesn’t mean
your employees
believe in it.

18. T E C H N O L O G Y D O E S C H A N G E

20. “If you were to start the company today,
HOW IS IT DIFFERENT?”

21. YES, SOME WILL LEAVE

22. BUT SOME WON’T

23. IF YOU CHANGE

24. 1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Convert
4. Technology Changes - Death or Salvation
AREAS OF MY EXPERTISE

25. "
Ed Schipul
Site: tendenci.com
Blog: eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: @eschipul and @twitter
Slideshare: www.slideshare.net/eschipul
WE JUST WANT TO
CHANGE THE WORLD
AS WE KNOW IT.
AND WE WILL.