This presentation discusses the rise of personal brands and how individuals can leverage their own personal brands for business purposes. It emphasizes creating an online presence and story around your personal brand, curating and distributing content to grow your network and impact, and developing a strategic plan to maximize connections and monitor your brand. Personal brands are profitable when individuals promote themselves on social media and generate business referrals or advertising revenue from their online footprint and followers. The key is treating your personal identity as a brand and telling others how to talk about you.

1. www.flickr.com/photos/saturnism/517439237
Welcome to the Personal Brand Era
Making connections and impact through individual brands
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

2. Information Overload
source: “Living Systems”

3. Asynchronous
Faulty, Redundant
Communication
(like old people)
(it’s evolution baby!)

4. Meet Hannagan
Photos thanks to: www.time.com

5. “The Hannagan Method”
www.flickr.com/photos/bratha/3212438828
http://www.lasvegassun.com/history/video/

6. Roosters +
Explosions
www.flickr.com/photos/abcdz2000/4443413327

7. Let’s talk about...
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:
www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul

8. Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753

9. More than just a person
Hi, I’m happykatie

10. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Business

11. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Grow your footprint + impact

12. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win

13. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/

14. Elements of
The Personal Brand Era
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service
Read more: http://bit.ly/pb-era

15. What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters

16. Let’s talk about YOU
Tell people how to talk
about you.
(or they won’t)
1.
2. Brand naming
3. SHORT!
www.flickr.com/photos/51035655711@N01/23278242/

17. Businesses can help Personal
Brands

18. Recruit internally for Personal Brands
www.schipul.com/personalbrands

19. Big Idea:
Twitter/Facebook
+ Personal Brands
+ PR Strategy
= Increased Profits
www.flickr.com/photos/lord-jim/3571566833

20. Create Social Objects
tip of the hat to @gapingvoid on twitter!
www.flickr.com/photos/pilax/38289753
www.flickr.com/photos/pilax/38289753

21. Maximize connections, create beautiful archives to share
www.facebook.com

22. Video is a big, big, big deal - NO EXCUSES
www.apple.com/ipad // www.theflip.com

23. Twitter keeps everyone in the know
Ben Gillin
www.twetches.com

24. Strategy Above All
www.flickr.com/photos/pilax/38289753

25. 1. Research
2. Strategic Planning
3. Implementation
4. Evaluation

26. 1. Research
www.flickr.com/photos/lord-jim/3575271834

27. Are you a good listener?
www.technorati.com
Email updates for your company
name and keywords
www.google.com/alerts
Email updates for your company
name and keywords
http://search.twitter.com
Search Twitter for what’s being
said about you
http://alerts.yahoo.com
Yahoo! alerts you of any occurrences
of defined terms and names

28. IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

29. 2. Strategic Planning
www.flickr.com/photos/lord-jim/3571575685

30. “What’s your Brand? If you
can’t answer that question
about your own Brand in 2 or 3
words, your Brands in trouble.”
~ Al Ries

31. 3. Implementation
www.flickr.com/photos/lord-jim/3574474673

32. This isn’t new...

33. Nope, not new at all...
www.flickr.com/photos/16462767@N00/3230283861

34. 4. Evaluation
www.flickr.com/photos/lord-jim/3574452593

35. The Brand Development Cycle

36. Analytics tools exist
www.google.com/analytics + www.scoutlabs.com

37. But YOU analyze what really matters to you

38. Big Idea Review
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353

39. A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul

40. Ed Schipul
Email: eschipul@schipul.com
Blog: www.eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul