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Opinions on EVs: Metro Atlanta Speaks 2023

In a 2023 survey of Metro Atlanta, approximately 9% of respondents currently own an electric vehicle (EV), with ownership higher among younger residents and those with higher incomes. About 31% of participants plan to purchase an EV in the next five years, particularly among renters and younger demographics. The main motivations for buying include environmental benefits and operational cost savings, while major barriers cited involve high costs and charging convenience.

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Related topics:
Electric Vehicles Overview•Climate Change Insights• electric-cars•
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Metro Atlanta Speaks 2023 —Charged Up About Electric Vehicles?
2 EV “Highlights” from MAS • Just over nine percent of respondents indicated that they currently own an electric vehicle, or EV (slightly higher than national averages). • Residents in the City of Atlanta (15%) and Fulton County (13%) are relatively more likely to own an electric vehicle. Residents of Forsyth (6%), Clayton (5%), and Rockdale (4%) are relatively less likely to have an EV at present. • Younger cohorts (18-34) are considerably more likely than average to own an EV now (16.8%), as are those with higher incomes (19.4% of those earning over $250,000). • Nearly a third of respondents said they plan to buy an EV in the next five years. • The age break is nearly as apparent with plans to buy an EV as it is in the case of current ownership; respondents over 50 were less than half as likely to plan to get an EV as younger groups. The prime workforce ages of 25-54 were most open to buying in the next five years. • Renters are more apt than homeowners (29%) to plan on getting an EV in the next 5 years • Top reasons for having bought or holding a desire to buy in the future include better for the environment (homeowners) and cheaper to operate (renters). • Correspondingly, top reasons for not (yet) having or having no desire to buy in the future include being too expensive (particularly so for renters, as well as for those and inconvenience of charging (particularly so for homeowners).
EV Ownership by Area 3 4.4% 4.8% 6.0% 6.2% 7.1% 8.2% 8.2% 8.3% 9.2% 9.4% 11.1% 12.4% 15.2% 95.6% 95.2% 94.0% 93.8% 92.9% 91.8% 91.8% 91.7% 90.8% 90.6% 88.9% 87.6% 84.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Rockdale Clayton Forsyth Fayette Douglas DeKalb Henry Gwinnett Metro Region Cherokee Cobb Fulton City of Atlanta Yes No Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicle (Adoption) : by Age of Respondent(s) 4 16.8% 13.3% 14.6% 5.6% 2.7% 3.5% 83.2% 86.7% 85.4% 94.4% 97.3% 96.5% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 18-24 25-34 35-44 45-54 55-64 65 and older Yes No Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicle (Adoption) : By Income Level(s) 5 9.1% 8.0% 6.3% 15.6% 19.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Less than $25,000 $25,000-$60,000 $60,000-$120,000 $120,000-$250,000 Over $250,000 Yes No Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicle Next 5 Years?: Plans to Buy (by Age) 6 35.6% 41.0% 40.2% 30.3% 24.8% 14.7% 31.0% 64.4% 59.0% 59.8% 69.7% 75.2% 85.3% 69.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 and older All Yes No Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicle Next 5 Years?: Plans to Buy (by Tenure) 7 29.80% 33.20% 70.20% 66.80% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Homeowner Renter No Yes Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicle Next 5 Years?: Plans to Buy (by Area) 8 39.5% 37.8% 36.8% 31.0% 30.8% 29.9% 27.7% 26.0% 24.7% 22.1% 21.0% 20.4% 16.8% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% City of Atlanta DeKalb Fulton Metro Region Cobb Gwinnett Clayton Henry Rockdale Douglas Forsyth Cherokee Fayette Yes No Source: ARC Metro Atlanta Speaks, 2023
Reasons Bought/ Buying: Length of Residence 9 Which of the following is the most important reason why you bought or would consider buying (next 5 years) an electric vehicle? Source: ARC Metro Atlanta Speaks, 2023
Electric Vehicles… 10 Nine percent of respondents said they already own an electric vehicle. 31 percent plan on buying one in the next five years… 0 5 10 15 20 25 30 35 40 45 50 They are better for the environment To take advantage of new technology They are cheaper to operate than gas/diesel vehicles They are more reliable Which of the following is the most important reason you have already bought or may buy an electric vehicle in the next five years? For those who have or plan to buy an EV… For those who do not have or do not plan to buy an EV… 0 5 10 15 20 25 30 Which of the following is the most important reason why you would not consider buying an electric vehicle? Source: ARC Metro Atlanta Speaks, 2023
Reasons Bought/ Buying: Tenure 11 Which of the following is the most important reason why you bought or would consider buying an electric vehicle? 45.30% 15.20% 25.20% 11.30% 1.30% 38.60% 19.20% 29.40% 9.00% 1.60% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% They are better for the environment To take advantage of new technology They are cheaper to operate than gas/diesel vehicles They are more reliable DK Homeowner Renter Source: ARC Metro Atlanta Speaks, 2023
Reasons Bought/ Buying: County 12 Which of the following is the most important reason why you bought or would consider buying (next 5 years) an electric vehicle? 36.6% 38.8% 41.0% 41.7% 42.6% 43.1% 43.2% 43.2% 43.6% 44.2% 46.8% 49.1% 50.0% 11.0% 23.5% 17.9% 8.3% 16.8% 27.6% 22.6% 13.5% 15.7% 18.9% 14.5% 10.9% 12.5% 35.9% 24.8% 28.2% 29.2% 26.9% 22.4% 22.6% 29.7% 26.0% 22.9% 27.4% 32.7% 29.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Gwinnett City of Atlanta Clayton Fayette Metro Region Cherokee Cobb Douglas DeKalb Fulton Henry Forsyth Rockdale They are better for the environment To take advantage of new technology They are cheaper to operate than gas/diesel vehicles They are more reliable DK Source: ARC Metro Atlanta Speaks, 2023
19.4% 20.2% 20.7% 21.4% 21.4% 22.9% 24.4% 24.5% 25.3% 25.6% 25.8% 26.2% 30.9% 30.6% 28.1% 27.9% 25.2% 26.8% 19.9% 29.2% 25.0% 27.8% 33.0% 27.3% 23.1% 25.6% 10.2% 7.9% 8.4% 12.6% 9.5% 15.2% 7.9% 5.6% 9.5% 7.9% 19.7% 11.2% 11.0% 31.6% 12.4% 11.7% 21.4% 18.5% 13.5% 15.1% 15.8% 15.5% 14.7% 12.1% 14.8% 12.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Clayton Fayette Forsyth Douglas Henry City of Atlanta Cobb Cherokee Metro Region Gwinnett Rockdale DeKalb Fulton The inconvenience of recharging the vehicle Electric vehicles are too expensive You are not comfortable with the new technology You are not sure how reliable they are They are NOT good for the environment/Batteries DK Reasons Not Bought/ Buying: County 13 Which of the following is the most important reason why you would not consider buying an electric vehicle? Source: ARC Metro Atlanta Speaks, 2023
Reasons Not Bought/ Buying: Tenure 14 Which of the following is the most important reason why you would not consider buying an electric vehicle? 2.50% 24.40% 9.40% 14.50% 27.70% 13.70% 5.20% 32.40% 9.90% 17.30% 22.10% 6.80% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% DK Electric vehicles are too expensive You are not comfortable with the new technology You are not sure how reliable they are The inconvenience of recharging the vehicle They are NOT good for the environment/Batteries Renter Homeowner Source: ARC Metro Atlanta Speaks, 2023