Bath College | Social media & Email
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January 2015 - Presentation slides by Noisy Little Monkey. Training took place at Bath College providing tips, tricks and training on social media and email marketing.
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Bath College | Social media & Email
- 2. @NoisyMonkey @Tashsb CITY OF BATH COLLEGE SOCIAL MEDIA & EMAIL
- 3. @NoisyMonkey @Tashsb I’VE MADE ALL THE MISTAKES* Creative D 3 years @ Noisy Little Monkey 7 Years being all kinds of creative I like to overspend Better at picture dan da wrdz
- 5. @NoisyMonkey @Tashsb WHO ARE YOU What would you like to achieve today? ©BAMCorp
- 6. @NoisyMonkey @Tashsb TODAY What I’ll be talking about: WRITING CONTENT FACEBOOK TWITTER GOOGLE PLUS & TOOLS PINTEREST EMAIL Break Break Break
- 7. EXPECTATIONS – KEEP IN MIND… • I don’t have all the answers • I’ll probably be wrong • You will probably be wrong. • Things that work for me may not work for you. • What worked last month may not work tomorrow. • Take everything with a pinch of salt – If it doesn’t work try something else. ©SoraZG
- 9. LET’S START WITH CONTENT…
- 10. BUT WHY WRITE CONTENT? There are a number of reasons why you should but my top two are: • Google likes fresh content (your site will rank better) • A great way to engage with your audience and attract them to your website.
- 12. BUT WHY WRITE CONTENT? There are a number of reasons why you should but my top two are: • Google likes fresh content (your site will rank better) • A great way to engage with your audience and attract them to your website. (But don’t write content for content’s sake)
- 13. @NoisyMonkey @Tashsb WHO ARE YOU DOING THIS FOR? ©Reuver
- 14. @NoisyMonkey @Tashsb SOCIAL MEDIA STYLE GUIDE • Who are the audience? • What do the audience want? • What do they want from social media? • Who do they trust? • What do they read online? • What does that mean for my writing style? • Who is empowered to do this? Take ½ a day to do this. It’ll make you do a better job WHO ARE YOU DOING THIS FOR?
- 15. @NoisyMonkey @Tashsb IT Director Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Straight forward language Reliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Developer (agency based) Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook © Wordlizen, Dekcuf, GuySie
- 16. @NoisyMonkey @Tashsb YOUR TURN TEAM A Smith, Smith & Smith Solicitors TEAM B Sunshine Kids
- 17. @NoisyMonkey @Tashsb SPLIT – 15 MINUTES What I want to know: Demographics: • Name? Age? Where do they live? Kids? Background: • Job role? How much do they earn? • What do they read? Drive? • Goals: • What challenges do they face at work? • What do they want to achieve personally & in their career? IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook
- 18. @NoisyMonkey @Tashsb PERSONA A PERSONA B ©Photocapy
- 19. JANE BACKGROUND: • HR Manager • Worked at the same company for 10 years; worked her way up from Administrator • Married with 2 children (5 and 8) • Drives 4X4 DEMOGRAPHICS: • Female • Age 40s • Earning £30-40+k • Semi-rural IDENTIFIERS: • Calm demeanor • Career driven • Probably has an assistant screening calls HERE’S ONE I MADE EARLIER
- 20. GOALS: • Keep employees happy and turnover low • Support management and finance teams • Ensure department is a useful resource • Dream home CHALLENGES: • Getting everything done with a small team • Rolling out changes to the entire company • Juggling home and work HOW WE CAN HELP: • Provide practical advice • Local news stories • Be human and responsive • Provide information she can share to team and company • Property news • Fit into her lifestyle OUR LONG TERM GOAL FOR JANE: • Become a client JANE HERE’S ONE I MADE EARLIER
- 21. @NoisyMonkey @Tashsb USE PERSONAS TO CREATE PURPOSE • Give your content purpose – What do you want your audience to do or feel after reading your blog post? Do you want them to: • Share it, engage, converse, feel informed or enlightened? • What can you write about to help or inspire your audience? • Can you answer their queries? • What do they need to know about you?
- 22. USE PERSONAS TO THINK ABOUT TYPES OF CONTENT How-To Guides Step by step guides Top Lists Top ten Opinion Over Controversial Topics Provide perspective Data Interesting stats News What’s trending Interviews Meet the team Infographics Turn data into a visual format Product, Service, or Content Highlight what you do Reviews Provide opinion Pro/Con lists Help make people make decisions Video/Audio Content Bite size information Seasonal Content Valentines day, Pirates day, Christmas etc.
- 23. Your Content (& Social Media) Your Website 80% 20%https://www.distilled.net/blog/the-content-matrix/
- 24. TELL PEOPLE WHAT TO DO – MOST PEOPLE WILL OBLIGE • Shop Now • Download Now • Buy • Shop • Start your free trial • Get in touch • Tweet this • Sign up EXAMPLES Be concise. Be clear. Be Valuable. ©JDHancock
- 25. @NoisyMonkey @Tashsb BRAINSTORM – 10 MINUTES Come up with 5 blog topics for your persona Example: • Blog title: 5 ways to improve your relationship • Description: Stats about separation – provide useful digestible chunks of advice. • CTA: Get in touch.
- 26. @NoisyMonkey @Tashsb PERSONA A PERSONA B
- 27. @NoisyMonkey @Tashsb GOT IDEAS? – GET PLANNING Social Media @Tashsb Hubspot Editorial Calendar Think about how much you can do?
- 29. @NoisyMonkey @Tashsb BREAK – 10 MINUTES
- 32. @NoisyMonkey @Tashsb OR IF YOU’VE ALREADY STARTED, IT’S TIME TO CHECK… ©Philon
- 33. WHY ARE YOU USING SOCIAL MEDIA? Goals will help you measure what’s working – You might have different goals for different channels WHAT ARE YOUR GOALS
- 35. @NoisyMonkey @Tashsb FACEBOOK © Coletivo Mambembe
- 36. HOW DO YOU FEEL ABOUT FB? © Coletivo Mambembe
- 38. @NoisyMonkey @Tashsb Changes to Facebook FACEBOOK – WHAT’S CHANGED
- 39. @NoisyMonkey @Tashsb FACEBOOK – WHAT’S CHANGED • September 2013 - Reduced the reach of brand pages • Old news will be pushed down – breaking news and live events & trending topics will surface more readily. https://blog.bufferapp.com/facebook-news-feed-algorithm © Coletivo Mambembe
- 40. @NoisyMonkey @Tashsb FACEBOOK • Influenced by when people like, comment & share Story bumping - resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. • From Jan 2015 - Facebook will begin monitoring and reducing the appearance of overly promotional posts © Coletivo Mambembe
- 42. @NoisyMonkey @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 44. @NoisyMonkey @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 45. FIND OUT WHAT WORKS FOR YOU ANALYSE
- 47. INSIGHTS OVERVIEW Post Clicks Likes, Comments & Shares
- 48. NOT ALWAYS AS IT SEEMS @Tashsb Why goals and measuring is really important!
- 49. @NoisyMonkey @Tashsb WHAT WORKS FOR US Social Media @Tashsb
- 51. @NoisyMonkey @Tashsb ADVERTISING ON FACEBOOK Via Ads Manager
- 52. @NoisyMonkey @TashsbThis is why personas and interests are useful!
- 54. @NoisyMonkey @Tashsb Via Boost Post on your Page
- 55. @NoisyMonkey @Tashsb HOW MUCH TO SPEND? How long’s a piece of string?
- 56. @NoisyMonkey @Tashsb© Aaron Stidwell FACEBOOK CONCLUSION & TIPS • Choose your goals for Facebook • Test post styles, imagery and text • Look at insights • Set aside a budget for paid.
- 59. HOW DO YOU FEEL ABOUT TWITTER?
- 61. @NoisyMonkey @Tashsb IS YOUR AUDIENCE ON TWITTER? Advocates Customers LocalsJournos Nerds
- 62. @NoisyMonkey @TashsbSocial Media Training @Tashsb Followerwonk & JustUnfollo IS YOUR AUDIENCE ON TWITTER?
- 63. @NoisyMonkey @Tashsb HOW TO SEARCH • Look at who your competitors are following? • Look at who is following your competitors? • Who is famous in your industry? • Who is local? • Who is a brand ambassador? • Who has similar interests?
- 64. @NoisyMonkey @Tashsb USE LISTS • The timeline you wished you had • Journalists and bloggers • Influencers • Customer/ Clients • Competitors • By sector • Location based lists
- 65. @NoisyMonke y or event # @MrJonPayneSocial Media @Tashsb Hoostsuite LISTEN & CONVERSE http://blog.hootsuite.com/hoottip-geo-located-search/
- 66. Schedule your posts, keep pics big and maintain editorial sign off, use BufferApp @NoisyMonkey @Tashsb
- 70. @NoisyMonkey @Tashsb HOW DO YOUR TWEETS LOOK Share video, image content… resize images!
- 71. @NoisyMonkey @Tashsb • Tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags http://hashtagify.me
- 72. @NoisyMonkey @Tashsb TWITTER ANALYTICS Impressions per tweet Engagement per tweet Engagement Rate per tweet
- 74. @NoisyMonkey @Tashsb ADVERTISING - INTERESTS
- 75. @NoisyMonkey @Tashsb ADVERTISING - @ HANDLES http://www.socialbro.com/blog/9-crucial-twitter-advertising-tips-n-tricks
- 76. @NoisyMonkey @Tashsb • Clear CTA ‘Click Here’ • Use Urgency ‘Right Now’ • Use Pictures & resize your images • Comment don’t just RT • Share your message more than once TWITTER CONCLUNSION & TIPS
- 78. @NoisyMonkey @Tashsb BREAK – 30 MINUTES
- 81. Social Media @Tashsb© BellaFaye Garden
- 82. Social Media @Tashsb According to Piqora: 70% of the clicks happen within first 2 days
- 83. Social Media @Tashsb IS YOUR AUDIENCE ON PINTEREST
- 85. Social Media @Tashsb SECRET BOARDS https://help.pinterest.com/en/articles/secret-boards#Web
- 86. Social Media @Tashsb TYPE OF PICTURES ARE IMPORTANT Curalate Infographic
- 87. Social Media @Tashsb Curalate Infographic
- 88. Social Media @Tashsb Curalate Infographic
- 95. Social Media @Tashsb • Use attractive & engaging images • Write optimised descriptions for your pins • Think about trends • A mix of your pins and others • Use secret boards to inspire • Tell your story PINTEREST TIPS © Aaron Stidwell
- 97. Social Media @Tashsb GOOGLE PLUS
- 100. Social Media @Tashsb Local Page vs. Brand Page
- 101. #DownloadBath @MrJonPayne SMASHING IT ON THE GOOGLE+ 100,000 + views from Google / Google maps
- 102. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps
- 103. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps http://www.noisylittlemonkey.com/?s=google+plus
- 104. • Signed out of Google, no cookies Social Media Training @TashsbGoogle+, Facebook & Twitter help you dominate branded search
- 106. TOOLS – TO MAKE IT EASIER © Josep Ma. Rose
- 107. Social Media @Tashsb • http://www.picmonkey.com/ & https://www.canva.com/ http://www.noisylittlemonkey.com/blog/free-images/ http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
- 109. @NoisyMonkey @Tashsb MONITOR . MEASURE . IMPROVE Hootsuite | Bufferapp | Professor Traffic http://www.noisylittlemonkey.com/blog/free-images/?utm_source=Twitter&utm_medium=link&utm_campaign=social
- 110. @NoisyMonkey @TashsbCampaigns in Analytics
- 111. @NoisyMonkey @Tashsb TECH TAKE AWAY • For best results you need to • connect your website to • your various social channels. https://developers.google.com/webmasters/structured- data/customize/social-profiles
- 113. Social Media @Tashsb BREAK – 30 MINUTES
- 115. @NoisyMonkey @Tashsb IS IT FOR YOU? • Do you have time to create copy? • Do you want to pay? • Do you have time to test? • Will you lose out if you don’t?
- 116. @NoisyMonkey @Tashsb WHAT TO USE
- 117. @NoisyMonkey @Tashsb CONTENT: KEEP IT SPECIFIC • The more you add the more cluttered it becomes. • Choose a topic or theme, keep it targeted. • Balance it 90% education and 10% promotional. (People only have so much money) • Be concise and scannable – people don’t have a lot of time.
- 118. @NoisyMonkey @Tashsb MAKE SURE IMAGES HAVE ALT TEXT
- 119. @NoisyMonkey @Tashsb MAKE IT EASY TO UNSUBSCRIBE
- 120. @NoisyMonkey @Tashsb SUBJECT LINE – CRAZY IMPORTANT!! • People see your subject line regardless of whether it’s opened • There are no silver bullets Best Practice: • You should keep your subject line to 50 characters or fewer. • Be careful of using words like ‘FREE’ ‘offer’ ‘!!!!!’ ‘help’ ‘WTF’ • Sell without selling – Text ‘Sale’ vs ‘Save’ ‘free delivery’ ‘% off’ ‘discount’ • Make it personal http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email- SPAM-Trigger-Words.aspx
- 121. @NoisyMonkey @Tashsb SEGMENT • Segmenting your audience gives you a chance to test what works (and what doesn’t) with a small percentage of your subscribers. http://mailchimp.com/features/segmentation-and-groups/
- 122. @NoisyMonkey @Tashsb EMAIL BEGINS ON YOUR WEBSITE / SOCIAL GIVE THEM A REASON TO SIGN UP
- 123. @NoisyMonkey @Tashsb CONCLUSION • Make it personal • Pretty isn’t always better • Be human • Don’t trust your gut • Test Everything http://www.slideshare.net/jessday/obama-2012-lessons-from-a- datadriven-campaign
- 125. Social Media @Tashsb © Bhaskar Peddhapati
Editor's Notes
- Just a little bit about me: I’ve made a lot of mistakes! I must have learned from them though. In the last year me and my team were responsible for around £150K worth of Social Media marketing spend. Mainly ‘organic’ stuff with a small proportion of actual social advertising
- You’ll need to tell them where the loos are and what to do if there’s a fire.
- What I knew 3 years ago, most of it wouldn’t work today. So if at some point you’re like but that didn’t work for me or omg I’ve been doing it all wrong – that might not be the case so don’t panic!
- There is time at the end of each section to ask questions so if you could keep them till then it just means we should be able to get through everything – Also if you need to leave the room at any time feel free.
- Social media rarely converts into enquires unless you (at least occasionally) have content to share from your site. If it’s going on your site, that’s good for Google too as it ranks fresh content more highly. And actually a lot of what we do is for google as the more it likes you the more visits you get. So I’ll quickly show you a video as to how Google search works.
- Google Knowledge Graph
- I find writing content really difficult mainly because I don’t have time but also it can be really hard to know what to write. So to avoid writing content for content’s sake….
- Decide who are you doing this for and try and find out what content they would actually like.
- We often do this with a half day workshop with the client. Don’t just do it with directors. Do it with the person who’s on “first pick up” on the phones. They REALLY know what people think about your company. Do it with a sales bod as they’re out seeing clients and handling objections… If you’re a start up on your own, this can be hard, so call in a mate or two to help you think Once we have all of this information we start to make personas
- It’s much easier to write content when you can actually picture the person. And it might be that you have 4 personas or 15 depending on what you do. Once we have an idea of that persona we can go ok so Viki is an IT journalist she probably really likes buzzfeed type articles and wants to know about the latest trends. What could we write that she would like.
- So what I thought the easiest way to do this would be for you to actually give it a try. I’ve created two clients who need some personas. Read through the client information on the sheet and try and create one persona that would use their services.
- You’ve got 15 minutes and you’ve just got to try and answer these questions. If you come up with anything else wonderful! But see how far you get through these questions and I’ll try and come round and offer some help.
- How did you get on? Did you find that fairly easy difficult to do?
- https://www.flickr.com/photos/techcocktail/14251550148/sizes/l
- So this is an example of one I made earlier. And you can create as much or as little information that you need to really start to think about what you want. https://www.flickr.com/photos/techcocktail/14251550148/sizes/l
- Once you have your personas you can start to create really tailored content with purpose. You can say well hey Jane has a family and a full time job how can we help her find more of a balance do we have and information can we write something or Sunshine kids persona need really durable clothes that are eco friendly they might actually want to know what other eco products are out their. Or do people know enough about us to trust us?
- And your content doesn’t just have to be straightforward blogposts
- And ideally you’re content should try to educate or entertain. People don’t want to be sold at on social. Bus stops, billboards, TV, we are constantly being sold at so you don’t want to join the noise and make people switch off. Now if you’ve got a really great offer then that might be something to shout about but I don’t want to be constantly bombarded about your sale or services. And you might find that actually there is a way of putting a little bit of sales into your entertaining or education articles.
- And Calls to action or CTAs are a great way of getting people do something or putting a bit of promotional material into content. Have most people heard of CTAS? I like to think of them as little nudges, if people are on your website they must be interested in what your talking about so why not get them engaged with other areas of your website. CTAS can be a link to something on your website, they could be getting people to share or sign up to something? If you’ve written an article about family mediation your CTA may be at the end, if you’re considering mediation why not have a chat with the team and we’ll answer any questions you might have. If you’ve created a guide your CTA might be in the form of a ‘Download Now’ button. And you don’t just have to have CTAs in blog posts, they might be at the end of a tweet asking people to click here or on a product page asking people to sign up for exclusive offers. But don’t bombard them with loads as people will just get confused.
- So what I want you to do now is to have up with 5 blog topics for your client. All I need is a short and snappy title and with a description and what you would like people to do once they’ve read that article.
- Who are the audience? What do the audience want? What does they want from social media? Who do they trust? What do they read online? What does that mean for my writing style? Who is empowered to do this? https://www.flickr.com/photos/photocapy/1416581757/sizes/l
- Do you have a team you can assign tasks to? What is manageable? You might want to come up with more than one title so that you’ve got some ideas of how to tweet, subject lines for emails. Keywords are key phrases that if an ideal world you wanted this blog post to rank number one on google for what would it be? And then you would find ways of filtering these keywords through your copy, title and beyond. But I won’t go into keywords as that’s a whole other story which Jon will be doing a talk on at the end of the month. Doing it in this manner makes you think about who and what you’re writing and also helps you to commit to writing it. http://offers.hubspot.com/thank-you/blog-editorial-calendar? http://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht http://offers.hubspot.com/thank-you/social-media-publishing-template? Start to create a plan around when and what you want to post. And it could be in excel or Google Docs – what ever works for you or your team. Planning in advance and creating content that has longevity will allow you to create a balance between what’s happening right now and what’s coming up.
- So those are just some ideas to give you a new way of thinking about content and hopefully making it easier and reaffirming as to why you need write content. Any questions?
- So before you start doing social media….
- Or if you’ve already started. Stop! And actually decide…
- Why am I actually doing social media? Most of the time it might be because that’s what everyone says I should do but that probably is a long term goal. You want to decide, Who Are You Doing It For? Who is on what channel? What am I trying to achieve? You might find that actually your goal is well I want people to come to my website via social media or I just want brand awareness. They might be the same across all of your channels but they might not…
- One you’ve got your goals?
- https://www.flickr.com/photos/coletivomambembe/4306600834/sizes/o/
- If you’re looking to connect with more parents then chances are Facebook is going to be perfect for your organisation. If you’re using it as a campaigning tool to influence key politicians then chances are you’re wasting your time – go and open a Twitter account. Understand what makes your audience tick, what content do they want from you and what questions can you ask them that are likely to strike a chord.
- http://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_-_South_by_Southwest_2008.jpg
- http://wallaroomedia.com/facebook-newsfeed-algorithm-change-history/ Once upon a time, Facebook showed you every post from every Friend and Page you followed Trending topics – if you’re talking about orange is the new black when the new series starts you’re posts are more likely to be seen by you’re followers Demoting content that is ‘like-baiting’
- https://www.flickr.com/photos/coletivomambembe/4306600834/sizes/o/
- https://www.flickr.com/photos/coletivomambembe/4306600834/sizes/o/
- Facebook will begin monitoring and reducing the appearance of overly promotional posts from Pages, beginning in January 2015. Overly promotional posts, according to Facebook, may include: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads So if you start to notice a significant decrease in organic reach you might want to check what you’re posting.
- In just one year, the number of video posts per person has increased 75% globally and 94% in the US. Seems like a big clue that Facebook could be favoring video posts more highly!
- That links that are shared by inserting them in the caption of a photo won’t do as well https://developers.facebook.com/tools/debug/
- https://www.flickr.com/photos/calsidyrose/4483215956/sizes/o/ Start to put aside time every month to start to analyse what your producing and see if it worked better the previous month and if it did why that might be.
- One of the easiest ways to do this is with Facebook insights which every Facebook page should have once you get over like 75 followers. Check if your persona is write.
- Facebook is increasingly becoming a paid platform so if you have something really important or are finding it hard to grow a bigger following – set aside a budget for paid.
- Which one of this do you think was more expensive?
- https://www.flickr.com/photos/eldh/5858249526/sizes/l
- Brand ambassadors, customers, influences
- 1. The timeline you wished you had - This is basically the following mix you used to enjoy before becoming a Twitter master. 2. Journalists and bloggers - Keep a tidy and up to date list of every journalist that covers your area of business. You’d want to engage with them so they’ll keep you in mind, see what they’re writing about so you can offer more information or guest posts. Remember, a good relationship with journalists means more PR (if you play your cards right). 3. Influencers - A great way to keep up to date with all current trends is by following other influencers. See what they are posting, share the best content they put out, plan your own content by seeing what works for them and see who they are engaging with, so you could get into the conversation as well. 4. Customer/ Clients – You want to build a strong relationship with your clients, so follow them on Twitter, help them when they are in need and spontaneously engage with them on daily events, just so they will see how much attention and effort you are willing to spend on them. They are worth it. 5. Competitors - Yes, you should have a list (probably private) dedicated only to your competitors. You want to know what they are up to and how you can learn from them. s
- Look for #? What’s trending? Look for particular words in geolocations?
- http://blog.hubspot.com/marketing/twitter-statistics
- Starts from $10 a month or try for 30 days
- Similar set up to Facebook advertising Twitter rewards advertisers who create compelling content by lowering their cost per engagement (CPE) based on the click through rate of the Tweet. This means, the more people click on your tweet, the cheaper it is! Twitter ads need to be refreshed every 2-3 days.
- Demographics, location by postcode, platforms what tweets worked
- https://www.flickr.com/photos/bellafaye8/6699360101/sizes/l Why I like pinterest - Inspire, tell a story, collaborate
- Pins have a longer shelf life than tweets and posts - https://www.flickr.com/photos/tom-margie/3189268106/in/photostream/
- Or are your competitors on Pinterest? What are you selling? Can you inspire, provide inspiration?
- While America still has the largest user base, particularly women, men, the UK and B2B companies are starting to dip their toe in the Pinterest pool. Sales force CRM Solutions and cloud computing
- http://pinterest.com/joannatapeface/for-geography-geeks/ http://pinterest.com/generalelectric/badass-machines/ http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/ http://pinterest.com/marcymassura/drunkknitting/
- http://www.socialmediaexaminer.com/google-hashtags-more-exposure/
- https://www.flickr.com/photos/kplawver/2089275079/sizes/o/
- Google says it’s possible to merge your old maps listing and your old Google+ listing. But it’s not easy and we can’t do it for our own. http://www.hallaminternet.com/2014/merge-google-brand-page-google-local-page/
- Why use G+? Well the brand page (ON THE LEFT) is where you share your blog posts so you dominate “branded search” which is when someone searches for your company name.
- NO ADS! I’d have used Porter Dodson, but they don’t share often enough on their Google+ page. The logo, the recent post is from G+
- When the search intent is local (including a location in the search on a desk top, or searching for something like ‘pizza’ or ‘restaurant’ from a phone) that’s when your G+ page for each location displays.
- Here’s a couple of others… the important thing is to know that while few people engage with you on G+ (unless you’re a tech company) it’s really about recycling blog posts / content that you share on other channels so that you win on Google search too.
- https://www.flickr.com/photos/batega/1596898776/sizes/l https://www.flickr.com/photos/smemon/5696202738 So just before moving on to email just wanted to show you some tools that will hopefully make social media and blogging a bit easier.
- Free commercial images
- It needs a bit of code on your homepage. Not something I’m overly comfortable doing. Probably not something you’re overly comfortable doing – Send your web dev to the link on the slide and get them to do it for you.
- TAAAAASH – 30 MINS??
- Isn’t for everyone - particularly if you don’t have time to proofread copy, create compelling ctas, have lots of content to share – if it is for you decide on your goals? On Obama’s election campaign he had a 30 person digital team, 24 of them were focused on email.
- MailChimp FREE: Send 12,000 emails to 2,000 subscribers for free. No contracts, and no credit card required. It’s free forever. OR Pay for credits or smaller options. Dotmailer prices vary.
- Most of the time, people won’t have images enabled, so you’ve got to make sure your images have one essential component: alt text. Alt text is the alternative text that appears when images aren’t loaded in an email. This is especially important if your CTAs are images — you want to make sure people are clicking even without the image enabled.
- Besides keeping your list healthy, having a clear unsubscribe process will help ensure your email isn’t marked SPAM before it hits the rest of your list’s inbox. Give them options or grab some feedback https://www.flickr.com/photos/y2bk/6823203294/in/photolist-b14vZk-aJN8yr-bpMeez-87xhzN-87xhzs-87u5WT-87u5Wr-87u5WD-87xhy3-87xhxu-87xhxU-87u5UH-87u5Xa-87u5Wg-8iQ3hG-7n9KqZ-boWGC7-6YYJsF-8C9fQF-2o3aU7-gVPoB-5VMj4y-6qQi2S-Azx7p-8tesjG-gU6bg-4jvLvJ-913AJF-gYgqp-2mpoKq-2mpoKj-2mpoK3-2mpoKb-8zqLrP-8zqLpt-qgdc9-jFukJ-9XDMLv-o39QR-4tq7JD-7w2a7T-7w5VQ5-7w5RVb-MZjfr-5VS5o9-2LmLxP-6Gyb4T-niGxFc-rRhS8-4r595w
- One exception stood out. For campaigns whose subscribers were highly targeted, the readers seemed to appreciate the additional information in the subject line. Name rather than a company in the ‘from’ section of your email – Andrew vs TXM Recruit Past 20 to 30 characters you’ll get cut off on mobile devices Slang, numbers, donate, writing in caps
- http://kb.mailchimp.com/lists/signup-forms/signup-forms-for-multiple-lists http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx
- Used ugly highlighting, Hey and mild swearing like hell yes and dam! Layout, Put something interesting at the bottom of your emails
- https://www.flickr.com/photos/peddhapati/11671457605/sizes/l