This document provides an overview of web marketing strategies presented by Ed Schipul of Schipul - The Web Marketing Company. It discusses the differences between direct and image marketing and how web users tend to be introverted. It then covers 10 steps for online marketing success including grabbing attention with headlines, calls to action, and using testimonials. Other topics include the importance of content, search engine optimization, social media marketing on platforms like Facebook and Twitter, and emerging trends for 2012 like local listings and mobile optimization.
2014 Trends in Association Online MarketingEd Schipul
What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
2014 Trends in Association Online MarketingEd Schipul
What's next for Association and Nonprofit Communication Technology? Join Ed Schipul, CEO of Tendenci, a Houston web marketing agency whose focus is Nonprofits and Associations, as he talks online marketing trends for 2014. Ed will discuss best practices and tools for making the most of trends in Mobile, Social Media, Search Engine Marketing, Content Strategy, Online Advertising, Membership Recruitment, Analytics, and more. He'll also share lots of real-world examples and benchmarks from Schipul's client base.
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events – including content messaging, timing, location and translating analytics into action to increase donations!
Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
How broadband, web presence and social media impact a business bottom line. Includes recent statistics on e-commerce, mobile e-commerce, social media customer conversion, and key elements that comprise a successful business online presence.
This presentation is a brief overview of the power of keywords in social media. It was presented to the awesome business owners at Third Tech Tuesday graciously hosted by the Castle Rock Chamber of Commerce. http://reachyourpotential.guru/
This flipbook is about online promotion and branding. I found the topic significant, as corporates’ payment for online ads is the primary source of income for social media companies and thus shapes the structure of social media. Privacy issues, such as Facebook or Groupon releasing user information to gain a higher return on ads columns, roots from social media’s role in online promotion. Personalized promotion and advertisement on social media offer companies a chance to reach out to the targeted customers through big data analysis.
Moreover, Cooperates face limitless opportunities to create cost efficient, yet extremely successful, promotional campaigns or branding strategies online. Since social media allows companies to reach a wide range of customers and response in a timely fashion, a Company can use it as a customer service channel to build and maintain its brand. Allowing corporates to interact with, and to offer individual attention for their customers, social media helps corporates to create an ongoing relationship with customers and a distinguishable brand image.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Take Control of Your Website for PR Pros! PRSA Southeast District ConferenceCaitlin Jeansonne
Is your PR expertise being trumped by marketing specialists? You can regain control of your website by becoming skilled in the basics of website analytics and SEO. With this knowledge, you will have more control over your website strategy. This session covers how to use web analytics to analyze your current performance, what benchmarks you should use, and which statistics you should focus on. You’ll learn how to research and identify your target audience and to discover what search terms they use to find you. You’ll get a basic introduction to SEO, with understandable explanations of how search engines work.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
How broadband, web presence and social media impact a business bottom line. Includes recent statistics on e-commerce, mobile e-commerce, social media customer conversion, and key elements that comprise a successful business online presence.
This presentation is a brief overview of the power of keywords in social media. It was presented to the awesome business owners at Third Tech Tuesday graciously hosted by the Castle Rock Chamber of Commerce. http://reachyourpotential.guru/
This flipbook is about online promotion and branding. I found the topic significant, as corporates’ payment for online ads is the primary source of income for social media companies and thus shapes the structure of social media. Privacy issues, such as Facebook or Groupon releasing user information to gain a higher return on ads columns, roots from social media’s role in online promotion. Personalized promotion and advertisement on social media offer companies a chance to reach out to the targeted customers through big data analysis.
Moreover, Cooperates face limitless opportunities to create cost efficient, yet extremely successful, promotional campaigns or branding strategies online. Since social media allows companies to reach a wide range of customers and response in a timely fashion, a Company can use it as a customer service channel to build and maintain its brand. Allowing corporates to interact with, and to offer individual attention for their customers, social media helps corporates to create an ongoing relationship with customers and a distinguishable brand image.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
From Soap to Hobbits: Content Marketing Lessons for Associations from Major B...Vanguard Technology
Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?
In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts.
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Take Control of Your Website for PR Pros! PRSA Southeast District ConferenceCaitlin Jeansonne
Is your PR expertise being trumped by marketing specialists? You can regain control of your website by becoming skilled in the basics of website analytics and SEO. With this knowledge, you will have more control over your website strategy. This session covers how to use web analytics to analyze your current performance, what benchmarks you should use, and which statistics you should focus on. You’ll learn how to research and identify your target audience and to discover what search terms they use to find you. You’ll get a basic introduction to SEO, with understandable explanations of how search engines work.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Social Media and Search Engine Marketing For Business FEDA 20140401Eddie Bluff
Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/
Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm
By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.
Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:
-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability
Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.
The audience will learn:
-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.
Keynote Presenter: Ed Schipul, CEO of Tendenci
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
SXSW V2V Presentation in Las Vegas 2014
http://schedule.sxswv2v.com/events/event_V2VP29570
After 15 years running a successful business, Ed Schipul released the source code for his proprietary software, Tendenci, to the world. Foreseeing the impact the cloud, mobile, and GIS, Ed knew he had to change his business model or become irrelevant. Open source was the path to future sustainability and innovation.
There were however, seemingly insurmountable challenges. Tendenci 5, the first open source CMS platform for nonprofit organizations, had to be completely rewritten from .Net, ASP and SQL to Python, Django and PostgreSQL. From Github to cloud software, he had to choose all the tools to put in place to support his rewritten product and new architecture.
See more at: http://schedule.sxswv2v.com/events/event_V2VP29570#sthash.SM08HnZT.dpuf
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
Advertising has gone mobile, and these mobile channels are relatively inexpensive and can bring big returns. This presentation reviews the latest online marketing tools that consumers will increasingly access on the go. The session offers insights into the specific marketing applications of Foursquare, Gowalla, Yelp and TripAdvisor.
You will learn:
• How to effectively target consumers via their mobile phones.
• The specific uses of different marketing applications.
• How to tie all of your marketing efforts together for greater impact.
Photos of Houston's iconic restaurant Brennan's after being devastated by Hurricane Ike in 2008, during its renovation, and on the day of its very successful reopening on Fat Tuesday, February 2010!
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization.
Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Mobile web presentation to American Advertising Federation of Ft. Worth (AAF FW) on February 17, 2010.
We discussed mobile trends for advertisers, opportunities to develop and utilize mobile applications and strategically grow your brand through the mobile web.
Unitarian Universalists Social Media for YouthEd Schipul
A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
3. What we’ll cover
• Direct vs. image marketing
• Extroverts and introverts
• Web marketing fundamentals
• Search Engine magic
• Social Media marketing
• Bonus round: 3 motivations of people
4. A rubber raft in the middle of the ocean
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
5. 3 Motivations of
Social Material Ideological
www.flickr.com/photos/60533638@N00/2279220049/
www.flickr.com/photos/21314760@N00/935756569/
12. Focus on the user
90.91% Self Focused!
Resources to look at: http://www.futurenowinc.com/wewe.htm
13. 1. Grab ‘em with a
headline
What’s in it for me?
Read why: http://www.schipul.com/en/art/?2
14. 2. Make your product
the hero
Read why: http://www.schipul.com/en/art/?3
www.kolachefactory.com
15. 3. Calls to action
Read why: http://www.schipul.com/en/art/?4
www.pharmacytechnician.org
16. 4. Consistent branding
Visual and text branding is important.
Your visitors need to know they are in the right place.
www.nike.com
www.bk.com
Read why: http://www.schipul.com/en/art/?5
17. 5. Make it easy to
contact you
• Mini contact forms
• Physical address and phone
numbers
• Embedded ‘Contact Us’ links
18. 6. No surprises
• Visitors should know within
seconds who you are and what
you can do for them
• Give visitors what they expect
• Use industry appropriate
imagery and colors
19. 7. SEO is the way to go
Are you writing what you mean to say? Optimize it!
www.schipul.com/en/sem/keywords/
21. 9. Interact with your
visitors
• Before and After shots
• Interactive video
see: (www.mybeautifulbody.com)
Industry-specific
special features
see: (www.musicovery.com)
23. Marketing the Children’s Museum
1. No surprises
2. The brand is the hero
3. Consistent branding
4. Interactive elements
5. Calls to action
6. Easy to contact
7. Privacy
25. Putting the Social in ‘Social Media’
Real World and Virtual World collision
• Connect
• Interact
• Share
• Learn
26. Content is still King
www.youtube.com
www.flickr.com
http://del.icio.us
27. Facebook - Not just for college kids
• Fan pages grow camaraderie
• Share your knowledge
• Create buzz for events /
campaigns
• Brand exposure with
Facebook ads
Main: www.linkedin.com
Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
28. Twitter includes others in ongoing Story
Main: www.twitter.com
Houston Children’s Museum: www.twitter.com/cmhouston
Twitter Search: http://search.twitter.com
29. To Re-Cap
• The Web responds like Direct Marketing
(usually)
• Web users act like introverts
• Web Marketing fundamentals - simple yet
powerful
• Google is your best/worst friend
• Social Media - powerful, effective and fun
31. SEO Driven Content
Strategy for 2012 &
Beyond
Photo Credit: flickr.com/photos/53196512@N07/5299700424
32. What We’ll Cover
• Search Engine Marketing Fundamentals
• Crafting your Content Strategy
• What’s Next for 2012
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
39. Search Engine Relationships
http://bruceclay.com/serc.htm
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
40.
41. What Do Search Engines Look For?
• Readable Text
• Fresh, unique content
• Good site architecture
• Unique meta info
• Relevant inbound links
http://bruceclay.com/seo-hierarchy-of-needs.htm
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
42. Content is King
Photo credit: flickr.com/photos/8749778@N06/5867410093 Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
44. How is Your Content Doing
Keyword Density Analyzer Report
schipul.com/sem-tools
You should
see your
brand name,
your top
keyword
phrase, &
your
geography
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
45. What Words Should you Focus
On?
Make a list of top
keywords
Use Google
keyword tool
to analyze
competition vs.
demand
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
47. What is the Goal of Your
• Nurture current customers
• Educates potential customers
• Shows off your expertise
• Recruit new talent
• Recruit volunteers
• Sell Widgets
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
48. Questions to Ask
• What additional Product/Service Details can we
provide?
• What checklist would help our customers?
• What content would help our sales team?
• What do current customers want to know?
• What do potential customers want to know?
• What services don’t have a lot of detail on the
website?
• What location specific content can we add?
• What questions do we get asked often?
• What content can we provide around our target
industries?
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
49. Look at Keyword Data
• List of Keywords
• Other Keywords
that came up
• Top Keywords
for Current
Content
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
50. Content Feedback Loops
• Your top blog post
could make a
great video or
whitepaper
• Video can reach
past your site
• Incorporate • 3 Billion videos viewed
on YouTube per day
Photos, Articles,
• 38% of Google Search
Press Releases, results include video
Blog Posts, Case • Videos get a 40%
Studies, Slideshare Percent higher CTR in
presentations Search Results
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
51. Think About Link Bait
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
52. Create an Editorial Calendar
• Consistency is more
important than
Quantity
• Have one person
own it but delegate
• Have a Sharing
Strategy – share on
facebook, twitter,
linkedin, etc.
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
53. Where to Share
• Google & Bing
Incorporate Social
Signals
• Must be public, i.e.
Twitter, Facebook
Fan Page
• Don’t be afraid to
share twice
– First: Announce
new post
– Second: Pull out
a quote or fact
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
55. Local Listings
Claim Your
Local Listings
Google Places,
Bing, Yelp, Etc.
For more:
schipul.com/help-
files/intro-to-
google-places/
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
56. Mobile Optimization
• Mobile Results are
Different than PC
Results
• A Mobile Optimized
Site Matters
•
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
57. Google +
• Google+ pages
getting preferred
placement in
Search Results
• Sites that your
friends +1 get
preferred
placement
Caitlin Kaluza @qcait | Schipul – The Web Marketing Company
67. FACEBOOK THOUGHTS
• 500 million = 3rd largest country in the
world
• Led by a 26 year old
• 10% of all Web visits
• About 1 in 4 pages visited on Web daily
76. FOURSQUARE www.foursquare.com
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too
78. YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day
79. GOWALLA www.gowalla.com
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers
81. TRIPADVISOR www.tripadvisor.com
• Plan and book your vacation
• Read/Write reviews of hotels, restaurants, etc.
82. WHAT IT’S
REALLY ALL
ABOUT
• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers
83. Thank you!
Ed Schipul, CEO
Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX 77079 USA
eschipul@schipul.com
v. (281) 497.6567
f. (281) 497.1083
Editor's Notes
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Spiders crawl sites looking for links and text, then explore the links in the same fashion.\nAll the information is stored in an index for easier retrieval.\nA search algorithm then ranks sites based on specific information and page relevance.\n\nThe reason you see different search results in different search engines is because the spider, algorithm and index is different in each search engine.\n
So this is what Schipul.com looks like on the front end to people\n
And this is what it looks like to search engines. Search engines only read code.\n
A spider will go through the code and follow the links and then crawls those pages.\n
And this is what your search results look like. \n
Sooo which search engines should you worry about? Actually search engines like Ask and AOL feed their results from the major players like Google so you don’t need to worry so much about them. This graph is from Bruce Clay, the godfather of SEO. \n
This slide shows the difference in search engines when using the same term\nThis is Google’s results versus Yahoo’s…you’ll notice the difference in algorithms \n
What do search engines look for? This is the SEO hierarchy of needs created by Bruce Clay who I mentioned earlier. It’s similar to Maslow’s Hierarchy of Needs that says that at the bottom of the pyramid is food and shelter and at the top is self actualization. So you have to begin with the basics such as keywords and content before you tackle the other things like link development. You need to look at your site navigation and make sure it’s user friendly. If a person can easily navigate through your site then a search engine can too. Also, be sure to have good call to actions. Link development is at the top and it’s very important, but you have to have the other elements in place first.\n
Content is king. Update your content consistently, keep it relevant and be creative.\n