1) The document outlines a session on using Twitter to create a strong school culture, discussing how various schools have adopted Twitter school-wide. 2) Attendees are encouraged to introduce themselves, use the #ISTE15Tweets hashtag, and visit a URL for session resources. 3) The presenters discuss how Twitter can be used to connect and engage parents and community members, showcase teachers' work and learning, and make the school transparent and open.

1. # I S T E 1 5 T w e e t s
BEFORE WE
GET STARTED…
• Introduce yourself to your neighbor
• Tweet: #ISTE15Tweets
• Visit this URL: tinyurl.com/iste15tweets
• Resource List: edutopia.org/ISTE2015

2. Creating 140 Character Culture:
S C H O O L - W I D E T W I T T E R A D O P T I O N
@ e l a n a l e o n i | @ m r _ c a s a l | @ j o e m a n k o
# I S T E 1 5 T w e e t s

3. #ISTE15Tweets
Twitter, Facebook, Instagram, Google+...
whatever your platform of choice, please use
the session hashtag as part of your posts!
O U R H A S H T A G

4. What the heck
do you folks know
about schools &
Twitter?
# I S T E 1 5 T W E E T S

5. Elana Leoni
Has led @edutopia’s Twitter strategy for 7 years
Joe Manko • @joemanko • June 30
Elana knows Twitter like it’s her job. Wait..err..it IS her job. #ISTE2015
# I S T E 1 5 T W E E T S

6. Joe Manko
Baltimore Principal who does AWESOME Things
Elana Leoni • @elanaleoni
Joe is the only guy I know that gets featured on MSNBC for his
Twitter use and is too humble to bring it up! #TrueStory
# I S T E 2 0 1 5

7. Chris Casal
Purveyor of Geekery, Scarsdale NY
Elana Leoni • @elanaleoni
Chris used Twitter so much that he got a job offer because of it!
#Score
# I S T E 2 0 1 5

8. What this session IS & is NOT
• It’s NOT going to teach you EVERYTHING about Twitter
• It IS going to give you AWESOME ideas + resources
• You will have fun and learn by doing
# I S T E 1 5 T W E E T S

9. 84% Said…..
How to Use Twitter
to Create a Strong
School Culture.

10. 71% Said…..
Showing the benefit in
a quick way so people can
get on board!

11. #ISTE15Tweets
Twitter, Facebook, Instagram, Google+...
whatever your platform of choice, please use
the session hashtag as part of your posts!
O U R H A S H T A G

12. YOUR INCENTIVE:
$150 gift prize
Skywalker Vineyards Pinot
Noir + other goodies
# I S T E 1 5 T W E E T S

13. 60+% Said…..
That they are 2+ years
familiar with Twitter.
For 10+ newbies,
check out the Twitter
101 resources:
edutopia.org/ISTE201
5.

14. Twitter “Twips”
in 5 slides + 5 minutes
# I S T E 2 0 1 5

15. Karen McMillan • @McTeach
If I hadn’t discovered Twitter, I would’ve left my job after
my 1st year. THAT is the impact it has on my teaching!
Vicki Davis • @coolcatteacher
Follow at least 50 people before you make your mind up
about Twitter!
# I S T E 1 5 T W E E T S
Build Your Network. Build Your 24/7 Support.

16. Erin Klein • @KleinErin
The relationships you build on Twitter will support your
practice, push your thinking, and inspire you daily.
Collaborate.
# I S T E 1 5 T W E E T S
Pamela Van Halsema• @pammylala
Because it’s so open, you can connect to people you
might otherwise never have. Think of it as an entry point
for new ideas – or a place to bounce a Q and get input!

17. Jo-Ann Fox • @AppEducationFox
The hashtag is your superpower. Find tags that interest
you and start learning and sharing!
# I S T E 1 5 T W E E T S
Matt Arguello • @RafranzDavis
Think of your stream as a finely tuned custom content
filter. If you build it well, you’ll save time & have GREAT
stuff.
Differentiated PD + Curation

18. Sounds Great, but
how do I Start?
• Create an Account
• Follow Edus in THIS ROOM:
https://twitter.com/mr_casal/lists/iste15tweets.
• Listen to Your Followers
• Follow Hashtags, Favorite
• Tweet, RT, and Learn!
# I S T E 1 5 T W E E T S

19. Rafranz Davis• @RafranzDavis
Your voice will only be heard when you share. So, lurk
and learn because we need to hear your perspective.
Your Voice / Your Story
# I S T E 1 5 T W E E T S

20. Storytellers are teachers who speak a
universal language. Good storytelling is based
on truths and insights, and a good storyteller is
ultimately a teacher — using the arts as a
means of making education emotionally
meaningful. These are all tools at our
educational system's disposal, but
too often we aren't making use of them.
# I S T E 1 5 T W E E T S

21. Tell Your Story!
C H R IS C A SA L
Technology Teacher, Scarsdale NY
# I S T E 1 5 T W E E T S
Chris Casal • @mr_casal • Now
Teachers are the social media ambassadors of your school
community. Yes, I’m quoting myself…  #ISTE15TWEETS

22. @PS10Brooklyn
my school from 2009-2014
New York City Dept. of Ed public K-5
began tweeting May 2011
#ps10bk
# I S T E 1 5 T W E E T S

23. Why Twitter?
• Twitter was new to all
• Easy to keep personal and professional separate
• It’s a quick, easy to use + viewers don’t need to
have an account
# I S T E 1 5 T W E E T S

24. Connect &
Engage
Current and future community members
are easier to reach
# I S T E 1 5 T W E E T S

25. Parents engaging
Making Personal Connections
Beyond Traditional Times
# I S T E 1 5 T W E E T S

26. Showcasing
teachers
continual learning
Colleagues Supporting Colleagues
# I S T E 1 5 T W E E T S

27. COMMUNITY engaging
Superintendent on down…
# I S T E 1 5 T W E E T S

28. Elected Officials
Tweeting appreciation for the PTA–
the full community, beyond just the
school community.
# I S T E 1 5 T W E E T S

29. #HeathcotePride
tinyurl.com/heathcotepride
@HeathcoteSchool
# I S T E 1 5 T W E E T S

30. Truly Open
• Give parents a glimpse inside during the day
• Be transparent
• Share successes
• Engage & connect with, & beyond, our community
# I S T E 1 5 T W E E T S

31. # A S C D 2 1 5 6

32. Some Tools..
• TagBoard
• TweetBeam
• TwitterFall
• Visible Tweets
• RebelMouse
• Storify
# I S T E 1 5 T W E E T S

33. Citizenship &
Standards in 140
• Teach good citizenship by being a good citizen
• Modeling positive use promotes positive use
# I S T E 1 5 T W E E T S

34. Social media is your school’s
voice. It is your calling card. It is
your best foot forward. It is your
bulletin board for the world…
# I S T E 1 5 T W E E T S

35. Build a Learning
Community
# I S T E 1 5 T W E E T S

37. Highlights
Creative
Instruction
# I S T E 1 5 T W E E T S

38. # I S T E 1 5 T W E E T S

40. Provide
Feedback
# I S T E 2 0 1 5

41. # I S T E 1 5 T W E E T S

42. # A S C D 2 1 5 6

43. Empower
Parent Voice
# I S T E 2 0 1 5

44. # I S T E 1 5 T W E E T S

45. Highlight
Parent Events
# I S T E 1 5 T W E E T S

46. # I S T E 1 5 T W E E T S

47. Timeline
Your Year
# I S T E 1 5 T W E E T S

48. # I S T E 1 5 T W E E T S

49. Making
CRAZY
Connections
# I S T E 1 5 T W E E T S

50. ONE THING I WANT
TO DO THAT I AM EXCITED
ABOUT IS ___________.
# I S T E 1 5 T W E E T S

51. George Lucas• @LucasSkywalker • Now
As humans, our greatest tool for survival is our ability to think
and to adapt - as educators, storytellers, and communicators our
responsibility is to continue to do so.
# I S T E 1 5 T W E E T S

52. And the Winner Is…..
Skywalker Vineyards Pinot
Noir + other goodies
# I S T E 1 5 T W E E T S

53. Creating 140 Character Culture:
S C H O O L - W I D E T W I T T E R A D O P T I O N
@ e l a n a l e o n i | @ m r _ c a s a l | @ j o e m a n k o
# I S T E 1 5 T w e e t s