Brad Walters from Lowe's Home Improvement discusses the importance of doing research before jumping on emerging social media platforms, such as understanding if your company is wanted there, who your potential audience would be, if you have the resources to contribute valuable content, and learning more about the platform by checking events from the organization.

1. OMG, look! An emerging
social media platform!
Hurry, let's jump on it!
BRAD WALTERS
LOWE’S HOME IMPROVEMENT
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

2. OMG, Look! An Emerging Social
Media Platform! Hurry, Lets Jump
On It!
Brad Walters
Director of Social Media Emerging Platforms
Lowe’s Home Improvement
Twitter: bradjwalters

12. Do some research
Are you wanted? Do you belong?
Who would you be talking to?
Do you have the resources
What about content?
*Be able to add value*

17. Do some research
Are you wanted? Do you belong?
Who would you be talking to?
Do you have the resources
What about content?
*Be able to add value*

19. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014