Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization.
Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.
5. Let’s talk about...
★ The Personal Brand Era
★ Social Objects
★ Strategy above all
Find this presentation:
www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
6. Welcome to the Personal Brand Era
www.flickr.com/photos/pilax/38289753
7. The Personal Brand environment
www.flickr.com/photos/14516334@N00/658457636/
11. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable for Your Business
12. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Grow your footprint + impact
13. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
14. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/
15. Elements of
The Personal Brand Era
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service
Read more: http://bit.ly/pb-era
16. What makes a Story?
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
17. Let’s talk about YOU
Tell people how to talk
about you.
(or they won’t)
1.
2. Brand naming
3. SHORT!
www.flickr.com/photos/51035655711@N01/23278242/
31. 1. Research
www.flickr.com/photos/lord-jim/3575271834
32. Are you a good listener?
www.technorati.com
Email updates for your company
name and keywords
www.google.com/alerts
Email updates for your company
name and keywords
http://search.twitter.com
Search Twitter for what’s being
said about you
http://alerts.yahoo.com
Yahoo! alerts you of any occurrences
of defined terms and names
42. Big Idea Review
1.Human/Asynch = Better
2.Personal Brands are Profitable
3.Create Social Objects
4.TELL them how to talk about YOU
www.flickr.com/photos/ladymixy-uk/3649349353
43. A quick review...
• Facilitate Personal Brands
• Create Social Objects
• Think & Execute Strategy
You are your own Brand, make it work for you
Find this presentation: www.slideshare.net/eschipul