Greenpeace is campaigning to get Facebook to use renewable rather than coal-based electricity, and over 500,000 people have signed their petition. Audi has launched a campaign in Ireland involving clues about a stolen Audi car being shared online. A new iPhone app allows users to virtually try on watches from a company without physically handling them. Delta Air Lines is now allowing flights to be booked directly through Facebook using an application, making it the first airline to offer this. Diesel has launched an interactive campaign involving a video of their new runners kicking objects and allowing online users to do the same.

1. 5 27th September 2010

2. 1. Greenpeace v facebook Greenpeace is now battling Mark Zuckerburg and Facebook with this new campaign highlighting the need for leading companies to source environmentally friendly electricity, instead of “dirty old coal”… and it seems to be getting a pretty good reception so far with over 500,000 people joining the petition to demand Facebook gets off coal powered electricity.

3. 1. Facebookunfriend coal

4. 2. Audi Chase Audi have launched their ‘chase’ campaign in ireland. They are claiming an Audi A1 has been stolen from one of their dealerships, so they have asked the public to help find it. Clues are being released online and offline and people are encouraged to connect with the facebook page and share answers (or not!) with each other.

5. 2. Audi chase in ireland

6. 3. Iphonetryvertising Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from Monokromik lets users try on and select watches in the Neuvo watch collection without physically touching them. The free app is available for download. Once it's downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45 watches, which come in black, bronze, gold or silver. The watches are only sold online, which makes the app especially useful. The next step in ‘tryvertising’....

7. 3. Clever iphone app

8. 4. Facebook flights With around 160 million customers each year, Delta Air Lines have moved their ticket sales into the social media world, taking bookings through Facebook directly. Dubbed the ‘Delta Ticket Window,’ the Atlanta-based carrier is the first airline to make the move, available to U.S. citizens in the form of a Facebook Application. the application is the first of it’s kind for travel services.

9. 4. Book flights on facebook

10. 5. Diesel runners Diesel have launched a fun TV campaign with an interactive websie to boot. The product is diesel runners, who the marketers are claiming ‘kick ass’....literally! Have a look at the youtube video and then go online to kick some ass of your own. Nothing too new about this but memorable all the same

11. 5. Diesel Kicks Ass campaign http://www.diesel.com/sneakers/performance/