Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries. Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media. McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds. Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament. The

1. 5
12th March 2012

2. 1. Plan UK – only girls allowed
UK charity Plan UK, which helps the plight of young girls in developing
countries, is running an interactive outdoor campaign that contains
content only women can view.
The Clear Channel bus shelter ad, which will be trialled in London's
Oxford Street for two weeks, is an OOH industry first, as it uses facial
recognition software with an HD camera to determine whether a man or
woman is standing in front of the screen (Plan claims the technology is
90% accurate), and shows different content accordingly. Passers-by
can opt in to view an ad and find out more about Plan's work, but men
are denied the choice to view the full 40 second ad in order to highlight
the fact that women and girls across the world are denied choices and
opportunities on a daily basis due to poverty and discrimination. Men
are directed to the charity’s campaign website

3. 1. Plan UK – only girls allowed
http://www.youtube.com/watch?feature=player_embedded&v=BHnpSGdIGAI#!

4. 2. Coke Interactive billboard
Coca Cola wanted to launch their ‘Share a Coke’ campaign with a bang. With
activity going live across TV, OOH, Radio and Digital, they needed a little
something extra to capture people’s attention – an idea with mass appeal that
would create buzz, disrupt, excite and truly engage our target in the sharing
and connecting of our campaign.
On each night of the launch weekend, they unveiled an interactive digital
projection over Sydney’s iconic, heritage listed Coca-Cola sign. they then
handed it over to the public, inviting passerbys to text their friend’s name to
see it up in lights. People could also share this iconic moment virtually with
friends via Facebook and email.

5. 2. Coke Interactive billboard
http://vimeo.com/38135046

6. 3. Mc Donald’s Interactive billboard
McDonald's France and agency BETC gave passers-by in Parisian district La
Defense the opportunity to have their photo taken and integrated into the
brand's outdoor print campaign on February 24th. Participants got their photo
taken in a booth and it then appeared as part of a digitalized poster.
Everyone who participated left with a personalized version of the print ad,
with their own face on it. The stunt was part of the brand's ongoing French
campaign, 'Come as you are', (Venez comme vous etes), which aims to
highlight how people from all walks of life are welcome at McDonald's.
The portraits are currently on the McDonald’s France website where users
can rotate the head, torso, and arms of six racially and age diverse patrons.

7. 3. Mc Donald’s Interactive billboard
http://www.youtube.com/watch?feature=player_embedded&v=iUYD0R5nOGc#!

8. 4. Coca-Cola: Papertweetos
COCA-COLA IN ARGENTINA BRINGING TWITTER TO LIFE TO SUPPORT
THE NATIONAL FOOTBALL TEAM IN THE COPA AMERICA

9. 4. Coca-Cola: Papertweetos
http://www.ibelieveinadv.com/2012/03/coca-cola-papertweetos/

10. 5. Dollar Shave Club – our blades are F**cking
great
What might initially appear as a joke, this is actually a pitch video for the
dollar shave club. They show that you can use humor and be irreverent and
still have a great brand story.
As the ad explains, if you’re sick and tired of paying $20 a month for razors
and you don’t need a vibrating razor with a flashlight and other quirky add-
ons built in then you need to try their razors.
Even guys who don't shave might want to take up the habit when the club's
founder Michael Dubin takes them on a now-viral (almost 3m views on YT)
tour of his warehouse. He makes fun of his competition, points out that his
polio-afflicted grandpa didn't need pricey multiple blades, and declares that
he's creating jobs. Dollar Shave Club actually sources its own razors and
blades from manufacturers in China This, and its direct sales approach,
means it can keep prices way low. The Dollar Shave Club video only cost
CEO Mike Dubin $4,500

11. 5. Dollar Shave Club – our blades are F**cking
great
http://www.youtube.com/watch?v=ZUG9qYTJMsI&feature=player_embedded