The National Centre for Domestic Violence (NCDV) launched an interactive billboard campaign at Euston Station featuring a video of a man violently shouting at a woman. The billboard prompted people to drag the man away from the woman using their mobile devices. This was meant to raise awareness about intervening in domestic violence situations and reporting them to the NCDV.

1. 5
14th May 2012

2. 1. NCDV Drag Him Away Campaign
The National Centre for Domestic Violence (NCDV)
has launched an interactive billboard campaign at
Euston Station to raise awareness about how people
can intervene to help put a stop to domestic violence.
A series of interactive billboards (JC Decaux e-
motion screens) have been installed at Euston
Station in London, with the first big screen playing a
video of a man violently shouting at a woman. The
call to action prompted people to start interacting
with the billboard by visiting a mobile site that gave
them the possibility to control the characters and
manually (and literally) drag away the man from the
woman. The screens then synchronise to urge people
to report any domestic violence situations to the
NCDV so that they can intervene on the victim's
behalf.
.

3. 1. NCDV Drag Him Away Campaign
http://www.youtube.com/watch?v=EEKC-Yu-LeQ&feature=player_embedded

4. 2. Stop the traffik
STOP THE TRAFFIK, FOUNDED IN 2006 WAS SET UP WITH AN
AIM TO BRING AN END TO HUMAN TRAFFICKING
WORLDWIDE.
THEIR ADS ARE ELUSIVE AND ENGAGING- THEY HAVE A
RUNNING THEME- “SOMETIMES THINGS JUST AREN’T AS
THEY SEEM”
HERES ONE FROM THE RED LIGHT DISTRICT IN AMSTERDAM

5. 2. STOP THE TRAFFIK
http://www.youtube.com/watch?v=y-a8dAHDQoo&feature=player_embedded#!

6. 3. Alcatraz Delivery
Leo Burnett Iberia in Madrid created a buzz around the
launch of TV show Alcatraz for Spanish TV broadcaster
laSexta with a campaign that involved real prisoners
delivering genuinely disgusting 'prison style' meals as
takeout.
Journalists, bloggers and others were served up with free
meals on prison trays, alongside leaflets of information
about the series and its premier. Meanwhile, people could
order meals via the Alcatraz Delivery website, or by phone,
and experience it being delivered by real prisoners (with
police escorts).
The stunt spawned virals, posters, social media posts and
even a customer service center to receive complaints.
According to the agency, Alcatraz was the most watched
premier of the season , watched by 4.8 million viewers

7. 3. Alcatraz Delivery
http://www.youtube.com/watch?v=46H4VNgJkF0&feature=player_embedded

8. 4. ipod viral
The internet has democratised society, giving us all
freedom of expression.
But it also gives advertisers a welcomed relief from
the advertising police, (for the moment)
Here’s one from apple

9. 4. ipod viral
http://www.youtube.com/watch?v=IPlqhw8AoQI

10. 5. IKEA’s Surprise Toilet
Usually public toilets, and portaloo’s in particular,
never reserve nice surprises. You get in, and you try
to get out as soon as possible. But the story of this
portaloo installed in Milan during the recent Design
Week is different. It’s an IKEA toilet or, better, it’s a
gateway to the IKEA world. Check out this fantastic
ambient marketing idea to promote IKEA’s bathrooms
line.
From the outside it looked exactly like a portaloo but
once inside, visitors were actually stepping in into a
bigger room, 20 square meters of a clean bathroom
space all furnished and maintained by IKEA.

11. 5. IKEA’s Surprise Toilet
http://www.huffingtonpost.com/2012/05/08/ikea-porta-potty_n_1499807.html