Volkswagen ran ads on YouTube that warned against imitation car parts by redirecting users who clicked on imitation videos to the original videos. Hovis aired a TV ad showing the relationship between a father and son on a farm and the hard work that goes into their daily routines. A recruitment agency targeted creative professionals by hiding job postings within the commonly used Lorem Ipsum placeholder text. A Bavaria beer ad featured Charlie Sheen leaving rehab only to discover everyone is drinking the alcohol-free beer. A road safety campaign in Belgium allowed people to experience simulated car crashes while on their phone through interactive videos to educate them on the dangers.

1. 05.06.12

2. This Week...
Volkswagen “Original Click” Youtube ads, Hovis TV ad, Lorem Ipsum Recruitment, Charlie Sheen and
Bavaria and the Driving/Phone experiment
“Original Click” Youtube ads
Volkswagen
Hovis Farmer’s Lad
Hovis
Lorem Ipsum Recruitment
Jung Von Matt
Charlie Sheen
Bavaria
Driving/Phone Experiment
Road Safety Authority Belgium

3. “Original Click” Youtube ads
Volkswagen
Here’s a really simple, but suitably smart digital media
placement from Volkswagen, attempting to warn people
not to stand for imitation Volkswagen parts.
To do this, Volkswagen bought YouTube ads across
popular videos that were imitations of great ones, and
served them with an ad saying “Don’t accept Imitations.
Prefer Original Parts” which would click through to the
original version of the video duplicate they were
watching!

4. Hovis Farmer’s Lad
Hovis
Watch a heart-warming relationship between a farming
father and the hard work that goes into a farmer's daily
routine, as the young boy overcomes the daily
challenges his father faces.
The 'Farmer's Lad' earns his father's respect through
determination to make him proud, reinforcing the hard
work and endeavour that goes into every Hovis 100%
British Farmers Loaf.

5. Lorem Ipsum recruitment campaign
Jung Von Matt
An innovative recruitment campaign.
How to reach creatives and art directors? Target them
using a site they frequent regularly – Lorem
Ipsum, where they cut and paste text when mocking up
creative. Over 50,000 people a day visit the site, giving
you a very tight target market.
Jung Von Matt, the creative agency in question, hid the
job ad in the Lorem Ipsum itself. The results showed
220,000 people pasting the job offer into their
layouts, with over 14,000 of them clicking through to the
job landing page.
A clever way to catch the attention of potential art
directors for JVM.

6. Charlie Sheen Reborn
Bavaria
We witness how Charlie Sheen leaves the Rehab clinic.
While driving home he notices that everybody on the
streets -even cops and pregnant women- is drinking
beer. When he arrives home, he finds out what has
happened to the world: everybody is drinking Bavaria
0.0% (alcohol free beer).
He joins the party!

7. The driving/phone experiment
Road Safety Authority Belgium
People who are on their phone whilst driving are
70% more likely to cause an accident. If you’ve
never experienced a road accident, talking on your
phone doesn’t seem to cause any harm.
So, the best way to educate people was to allow
them to experience the direct consequences of
their actions.
The Road Safety Authority in Belgium teamed up
with a popular video sharing site, to turn normal
internet videos into an interactive experience.
Through letitring.be, you can register your friends
email address and phone number, and they receive
a link to an unsuspecting car crash video. What
they don’t realise is that they’re playing the main
role as driver.
Watch and see!