Hackonomy: Create Value By Breaking Things By Bonin Bough
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Hackonomy is a high energy presentation on innovation and disruption based on Boinn Bough's work for brands such as, Pepsi, Oreo, Honey Made, Stride Gum, and more. Bonin holds nothing back. He gives the audience his thoughts on what the future will bring and what to do next. How to break things in order to make them better. Get ready for a high energy out of your seat experience. Bonin will not disappoint. If you would like to see the video version here is a link to me presenting to the Broadsoft team right before they were sold to Cisco for $2B dollars. http://bit.ly/2FTx9Xr
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Hackonomy: Create Value By Breaking Things By Bonin Bough
- 1. HACKONOMY Create Value By Breaking Things 💬 ! 📱 IG: @BONIN T: @BOUGHB +1 (646) 759-1837
- 6. Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analy<cs Mobile Radio Desktop Print TV 39% 8% 11% 8% 34% SPEND US Consumer Time Spent by Media
- 8. 8 💬
- 9. Millennials see mobile as more important than toothbrushes and deodorant 96% 93% 90% 💬
- 13. YOUR PHONE HAS CHANGED YOUR LIFE LET’S TALK ABOUT IT.
- 15. YOUR PHONE HAS CHANGED YOUR LIFE LET’S TALK ABOUT IT.
- 16. YOUR PHONE HAS CHANGED YOUR LIFE LET’S TALK ABOUT IT.
- 17. Powered By YOUR PHONE HAS CHANGED YOUR LIFE LET’S TALK ABOUT IT.
- 18. In 2011, only one messaging app made it into the top 10 most popular apps.
- 19. Now, the top 6 most opened apps are messaging apps.
- 20. Global Active Users of Messaging Apps 5 BILLION
- 21. Identify THE TRENDS 📈 Execute ON THEM 💬 !
- 22. YOUR PHONE HAS CHANGED YOUR LIFE LET’S TALK ABOUT IT.
- 31. “Coders are today’s rock stars.”
- 33. ?
- 35. hack·on·o·my creating value by breaking things
- 42. 📱 GETTING TO 10
- 47. With $620K spend, we moved a $140 million business by 9%
- 50. Twist, Lick and Dunk 20 billion OREOS DUNKED 2,200 years SPENT PLAYING THE GAME 12MM ORGANIC DOWNLOADS 250,000 DAILY ACTIVE USERS (PEAK) #1 app IN 12 COUNTRIES 5 MAJOR AWARDS WON
- 55. 55
- 56. Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-‐up that makes a social-‐navigaaon app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and paracipated in marathon brainstorming sessions. Sheaffer, however, isn't an employee of Waze. She is senior associate brand manager at Stride Gum, which is owned by Mondelez Internaaonal.
- 58. BETA BOX Why? Consumer packaged goods brands spend billions yearly on outdated and ineffective product sampling methods. What is Beta Box? Beta Box distributes samples through targeted ecommerce partners and leverages a mobile platform to drive sharing and conversion Prototype Status Beta product to launch in market in March 2014
- 60. Text Experience
- 61. Text Experience
- 62. Text Experience
- 63. Text Experience
- 65. 2012 Daily Twist Campaign 2012 Twist, Lick & Dunk Game Super Bowl “Dunk in the Dark” 2013 Wonderfilled Campaign 2014 Trending Vending
- 67. 2012 Daily Twist Campaign 2012 Twist, Lick & Dunk Game 2013 Super Bowl “Dunk in the Dark” 2013 Wonderfilled Campaign 2014 Trending Vending Trending Vending
- 72. Txt me: +1 (646) 759-1837 Receive A Digital Copy Of The Book
- 74. “The best way to predict the future is to invent it.” - Alan Kay
- 75. “The best way to predict the future is to invent it.” - Alan Kay BONIN BOUGH