This document provides 18 examples of mobile marketing campaigns from 2014. The examples showcase a variety of innovative uses of mobile technologies, including apps, beacons, augmented reality, social media, and more. The campaigns aimed to raise awareness of issues, promote brands and products, and enhance customer experiences in unique interactive ways. Overall the document serves as an inspiration for creative mobile marketing strategies and concepts.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
BANK.JEST.MOBI 2016 - w tej prezentacji udostępniamy próbkę raportu - 34 strony z 286 dostępnych w wersji płatnej.
Pełną wersję raportu można kupić na stronie http://mobibank.report. Zapraszamy!
Prelekcja pt. Mobile UX Unicorns wygłoszona na konferencji Mobile Trends, #MTC2017. Nagranie prelekcji dostępne online: http://periscope.tv/w/1MYGNLYDgjQxw.
Prezentacja z konferencji Forum Promocji Województwa Łódzkiego, 03.10.2014, Rawa Mazowiecka, pt. “Potencjał marketingu mobilnego a doświadczenia użytkownika rozwiązań mobilnych”, Monika Mikowska. Nagranie prelekcji dostępne na YT: https://www.youtube.com/watch?v=CspLhvLJGR4. #ForumPromocji
From my November 22 talk at ISA 14 in Buenos Aires...
Business people often have a blindspot for the very value they seek to create because it lies in the qualitative nature of relationships and not the quantitative techniques and tools they’ve been taught to focus upon. As a result, they often make strategic and tactical decisions alike that reduce the value they provide to customers, the value they can build, and the value that designers create.
New tools and approaches can help designers of all types change the conversation around their work and it’s value to our business colleagues, in order to create a better relationship as well as a better context for great design to be valued and realized.
This talk will discuss how designers can participate more fully in strategic business decisions by reframing what they do and how they work and by introducing new tools for designers to be more strategic.
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
BANK.JEST.MOBI 2016 - w tej prezentacji udostępniamy próbkę raportu - 34 strony z 286 dostępnych w wersji płatnej.
Pełną wersję raportu można kupić na stronie http://mobibank.report. Zapraszamy!
Prelekcja pt. Mobile UX Unicorns wygłoszona na konferencji Mobile Trends, #MTC2017. Nagranie prelekcji dostępne online: http://periscope.tv/w/1MYGNLYDgjQxw.
Prezentacja z konferencji Forum Promocji Województwa Łódzkiego, 03.10.2014, Rawa Mazowiecka, pt. “Potencjał marketingu mobilnego a doświadczenia użytkownika rozwiązań mobilnych”, Monika Mikowska. Nagranie prelekcji dostępne na YT: https://www.youtube.com/watch?v=CspLhvLJGR4. #ForumPromocji
From my November 22 talk at ISA 14 in Buenos Aires...
Business people often have a blindspot for the very value they seek to create because it lies in the qualitative nature of relationships and not the quantitative techniques and tools they’ve been taught to focus upon. As a result, they often make strategic and tactical decisions alike that reduce the value they provide to customers, the value they can build, and the value that designers create.
New tools and approaches can help designers of all types change the conversation around their work and it’s value to our business colleagues, in order to create a better relationship as well as a better context for great design to be valued and realized.
This talk will discuss how designers can participate more fully in strategic business decisions by reframing what they do and how they work and by introducing new tools for designers to be more strategic.
'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
10 problemów w aplikacjach mobilnych (fragment raportu BANK.JEST.MOBI 2016)Monika Mikowska
10 najbardziej irytujących problemów w aplikacjach mobilnych (na podstawie wybranych wniosków z raportu BANK.JEST.MOBI 2016). Premiera raportu odbędzie się 19 maja 2016 roku na stronie http://mobibank.report.
2016 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from Mobee Dick. Enjoy and have a great 2017!
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
9 Proven Ways to Create Super Engaging Mobile Experiences for CustomersXiklab Digital
In this presentation, Mobext CEO Arthur Policarpio shares nine (9) proven ways to create incredibly engaging experiences on mobile for customers. For more info on Mobext, visit www.mobext.ph
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
1. THE BEST of MOBILE
MARKETING 2014
The list of projects and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni.
2. NIVEA BRASIL:
THE PROTECTION AD
Once the child is wearing the humidity-resistant
paper bracelet, parents can simply download the app
and set a maximum distance that children can
wander.
If the child goes beyond that distance, the app alerts
parents that kids have gone too far, both literally and
figuratively.
Then parents can use the app’s radar to track down
the child.
1
print advertising
mobile app (iOS, Android)
detachable bracelet
Bluetooth 4.0
3. JOHNSON'S® BABY:
THE GRANDPARENTS
FRAME
The Grandparents Frame and App by Johnson’s®
Baby helps user capture and instantly send
indescribable moments to the grandparents’ home.
It allows the grandparents to witness these moments
of user’s loved ones as they grow and connects three
generations.
Each frame can be connected to multiple
smartphones allowing more members of the family
to use the same email address and share pictures
with the same frame.
2
mobile app (iOS, Android)
the compatible digital Wi-Fi frame
4. PIZZA HUT:
THE SUBCONSCIOUS
MENU
This mind-reading menu fuses a tablet computer with
an eye tracker. The eye tracker measures your eye
movements while you scan through 20 toppings, and
decides which of the 4,896 possible combinations
you want by measuring the amount of time you
spend looking at each one.
The tablet lets the diners know what it thinks they
want – and waits for conscious approval – before
sending the order to the kitchen.
3
mobile app (iOS) with the menu, built by Swedish
eye-tracking firm Tobii Technology
5. MARISA LINGERIE:
STRIP COMMERCE
Interactive ads for Playboy magazine (Android
version) and VIP magazine (iPad version) were
featured gorgeous models wearing nothing but
Marisa lingerie.
Men could browse through different models and
purchase the lingerie they’d like their girlfriends to
wear, after which, it would disappear from the
model’s body leaving her in the buff (well of course,
now that the guy’s bought it ;)).
The ads were connected to Marisa’s e-commerce and
resulted in 8000 new male customers from the day
they were published.
4
rich media advertising
m-commerce
6. AMAZON.COM:
#AMAZONBASKET
Amazon and Twitter have joined forces to let users of
the social network add items directly to their online
shopping cart just by sending a tweet.
The service required the user to first connect their
Twitter account to their Amazon account.
Then, when they see a tweet with a link to the
Amazon page of a product they want to buy, they can
reply with the hashtag, and the item will be added to
their basket automatically.
At the end, user still needs to visit the main Amazon
site to pay.
Nice play, but it is far from the concept of “one-click”
purchase, isn’t?
5
m-commerce
special hashtag on Twitter
7. WORLD WILDLIFE FUND:
#LASTSELFIE
The World Wildlife Fund in Denmark and Turkey used
the disappearing nature of content on Snapchat, to
raise awareness of the plight of endangered species.
The #LastSelfie Snaps were meant to symbolize the
diminishing population of different animals. They
vanished from users screens with the 10 second
countdown that SnapChat is famous for.
6
Snapchat campaign
8. DURACELL CANADA:
#POWERWARMTH
The bus stop shelter was outfitted with heaters that
provided warmth in the coldest of places.
People needed to work together. This fun bus shelter
worked much like a battery in which the positive and
negative connections needed to be completed in a
circuit. By joining hands with a friend, loved one or
perhaps a complete stranger, and touching each end
of the bus shelter, the circuit becomes complete and
heat is generated.
7
bus stop advertising
experiential marketing
human touch
9. COCA COLA TURKEY:
SPRITE ZERO REFRESHER
This is a delivery drone publicity stunt by Sprite Zero.
A drone with an attached water sprayer and a Sprite
dispenser can be called via a mobile app that helps
the drone to locate the user. Once the drone arrives,
it sprays the water and drops the Sprite can.
A simple app, a few little drones and a beach.
Refreshment like you never saw before is guaranteed.
8
drones
mobile app
10. PEPSI MAX:
#LIVEFORNOW
Pepsi Max surprise commuters with an 'unbelievable'
augmented reality experience at a bus shelter on
New Oxford Street in London.
Watch their reactions as unbelievable scenarios
unfold before their very eyes; from a giant robot
crashing through the street to a passer by being
abducted by flying saucers.
9
bus stop advertising
Augmented Reality
11. COCA COLA POLAND:
IMAGE RECOGNITION
This project relied on a social media monitoring tool,
Brand24, which lets you know who is talking about
the product or company over the internet within
minutes the post about any brand is published.
In addition to traditional text-based content
monitoring, there was an analysis of pictures of
Instagram’s users conducted. The algorithm detected
if the image contains a can or a bottle of Coca-Cola,
regardless of its description or comments (no phrase
associated with the Coca Cola brand was needed).
Thus allowing Coca Cola to react to the posts, this
allowed the company to build up a relationship with
the users who just had posted a photo of Coca Cola
products on the Instagram.
1 0
image recognition
social media monitoring tool
Instagram, Facebook
12. GROLSCH BEER:
THE MOVIE UNLOCKER
BOTTLE
A digital initiative’s concept, called the ‘Movie
Unlocker’, provides free movies for customers who
link bottles to their smartphones using cap-mounted
bluetooth.
Each beacon is protected by a sticker which blocks
transmission until the bottle is opened - ensuring the
movie has not been claimed or lost before reaching
consumers.
When a bottle is opened, the beacon sends a signal
to a device with a previously registered serial number
and if these match, users can digitally unlock a movie
of their choice.
1 1
Bluetooth 4.0
13. ELMSTA 3000 HORROR
FEST: HOME INVASION
The theme for last years festival was Home Invasion,
a small niche in horror films.
Considering the theme, the addresses and phone
number register to the festival members became the
idea. They were invited for participation by using old
school mobile technology and some smart use of
banners to scare the living daylight out of film’s target
group.
1 2
TV commercial
personal SMS & MMS campaign
Google AdWords Annons
14. FONDATION RECHERCHE
MÉDICALE:
BACKUP MEMORY
The Backup Memory is a collaborative project that
aims to help people who suffer from Alzheimer
disease to be more independent and have more
autonomy and make life easier for them and for their
loved ones.
The Backup Memory is a mobile application acting
like a memory stimulator. It helps patients to
recognise people who are part of their circle of
intimacy, their family ties and their shared
remembrances due to the notifications that they
receive on their smartphones.
1 3
online platform
mobile app
15. NAR MOBILE:
DONOR CABLE PROJECT
Life-saving Cable Project is an innovative cable which
allows donating battery charge from one phone to
another. It is enough to connect phones by cable to
start charging. No additional software is needed.
The cable-bracelet solves the biggest
problem for mobile users – low capacity
of the smartphone’s battery.
The message is simple: donate charge to save a
phone, donate blood to save a life.
1 4
cable-bracelet
mobile app
16. AMNESTY
INTERNATIONAL:
WEFREE
By using a ‘free’ Wi-Fi signal at a music festival,
Amnesty International asks people agree to a false
testimonial online.
Because 90% of users don’t read the terms and
conditions of signing up to sites, Amnesty
International used that to get across their problem of
innocent people being forced to sign false
testimonies that can result in prison term or even
death.
Using the free WeFree resulted in 8603 signatures
even without there being an official presence in the
music festival.
1 5
Wi-Fi hotspots
17. TOYOTA US:
VOICE ADS
Toyota launched a voice-activated rich media mobile
ad.
The campaign highlights the all-new 2014 Corolla,
and lets consumers engage in a two-way
conversation with the ad unit to mimic the
experience of Entune Audio, Toyota's innovative in-
vehicle multimedia and telematics system with
speech recognition.
The campaign run on smartphones and tablets
running Android and iOS in the US.
1 6
rich media advertising
18. KIA MOTORS AUSTRALIA:
KIA GAME ON
The KIA's GAME ON app was brought to life in high
dwell time areas within major shopping centres
Australia-wide.
The activation delivered a massive tally of over
110,000 views measured through facial detection
technology, with over 3,300 game plays registered,
as passive viewers were turned into active players.
1 7
mobile app
digital OOH campaign
19. MASPEX WADOWICE:
GRAMOFUN TYMBARK
A bootle of Tymbark became a true teenagers’
companion within the digital and real world.
User needed to connect it with a mobile device
thanks to the GramoFun app.
Then user needed to put the bottle on a screen in
order to see how it shines to the rhythm of the music.
Additionally, users were asked to record a movie
showing how they play with the app, then share it
within their friends to win some cool prizes.
As a result, the app was downloaded 125 000 times.
There were almost 1 000 user generated videos and
1 909 468 votes for user's videos.
1 8
mobile app (iOS, Android)