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23rd January 2012
1. Excellent Customer Service from Sainsburys


  When replying to this customers letter, Sainsburys couldn’t have
 known that it would be shared around the world with 20,000 other
                                people.
 Whether this was just as a brilliant PR stunt or not, it shows some
                     excellent customer service.
   A young girl wrote a letter asking why tiger bread had such a
 unique name. Instead of being tossed in the bin, somebody within
  Sainsburys spotted a brilliant PR opportunity and replied with a
                     lovely letter and a gift card.
   The letter has over 50,000 comments, has been shared over
18,000 times, and essentially has become a brilliant user generated
            advert for the brand that money cannot buy.
1. Excellent Customer Service from Sainsburys
2. The Buddy Stamp




Turquoise Cottage is a popular bar in New
Dehli, India. To make clear that they do not just
support fun and drinking, but also responsible
driving, they changed their entrance stamp into a
buddy QR-stamp, which helped people through the
night..
2. The Buddy Stamp




http://www.youtube.com/watch?v=vu2dWGqB19Y
3. Snickers – a Savage focus group


   this Snickers spot from BBDO imagined the world's most savage
     focus group—four sharks who've been invited to a little human
                          taste-testing session!
"OK, so which one tasted better?" asks the wonderfully peppy focus-
    group leader, as she points to photos of a man and woman. The
    sharks hilariously choose the guy because, before they ate him,
        he had just eaten a Snickers Peanut Butter Squared bar,
         presumably making his flesh delectably rich and tasty.
  The concept, sick and twisted, is brilliant. But the genius is in the
                                  details.
3. Snickers – a Savage focus group




   http://www.youtube.com/watch?v=6e0Gsn4khss
4. Tropicana – Fake Sun


Remarkable stunt from Tropicana. Last week at 6.51am
   a fake sun was lit at Trafalgar Square as part of the
  Tropicana’s Brighter Mornings campaign. The sun is
30,000 times bigger than a football, has a surface area
 of 200m2 and weighs over 2,500kgs. Its internal light
        source produces the equivalent of 60,000
 lightbulbs, making the artwork visible from space, so
                          they say.
4. Tropicana – Fake Sun




http://www.youtube.com/watch?v=k86xpd26M2g&feature=player_embedded
5. Bueller, Bueller, anybody?
So, this mysterious Super Bowl teaser popped up on YouTube on
Friday, with Matthew Broderick reprising his role as Ferris
Bueller, 26 years after his fateful day off. Says the YouTube blurb:
"We hate to be such a tease, but on a day like today, we just have
to. Stick it out until the Super Bowl, or take a 'day off' on Monday
and catch the big reveal. everyone thinks it's a teaser for a sequel
to the hit flick "Ferris Bueller's Day Off" however, apparently Honda
are doing a Ferris Bueller-style ad for the Super Bowl starring none
other than Matthew Broderick.
the spot was going to mimic much of the original film, except this
time prominently featuring Hondas. The big jump the two valets do
in Cameron's dad's Ferrari? We hear this time it's going to be a
Honda CR-V.
5. Bueller, Bueller, anybody?




http://www.youtube.com/watch?v=SuHmEo0Bx7Q&feature=player_embedded
http://www.youtube.com/watch?v=bcXBWDyHrow&feature=related
http://www.youtube.com/watch?v=_kvdrXDafLM&feature=related

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Ignition five 30.01.12

  • 2. 1. Excellent Customer Service from Sainsburys When replying to this customers letter, Sainsburys couldn’t have known that it would be shared around the world with 20,000 other people. Whether this was just as a brilliant PR stunt or not, it shows some excellent customer service. A young girl wrote a letter asking why tiger bread had such a unique name. Instead of being tossed in the bin, somebody within Sainsburys spotted a brilliant PR opportunity and replied with a lovely letter and a gift card. The letter has over 50,000 comments, has been shared over 18,000 times, and essentially has become a brilliant user generated advert for the brand that money cannot buy.
  • 3. 1. Excellent Customer Service from Sainsburys
  • 4. 2. The Buddy Stamp Turquoise Cottage is a popular bar in New Dehli, India. To make clear that they do not just support fun and drinking, but also responsible driving, they changed their entrance stamp into a buddy QR-stamp, which helped people through the night..
  • 5. 2. The Buddy Stamp http://www.youtube.com/watch?v=vu2dWGqB19Y
  • 6. 3. Snickers – a Savage focus group this Snickers spot from BBDO imagined the world's most savage focus group—four sharks who've been invited to a little human taste-testing session! "OK, so which one tasted better?" asks the wonderfully peppy focus- group leader, as she points to photos of a man and woman. The sharks hilariously choose the guy because, before they ate him, he had just eaten a Snickers Peanut Butter Squared bar, presumably making his flesh delectably rich and tasty. The concept, sick and twisted, is brilliant. But the genius is in the details.
  • 7. 3. Snickers – a Savage focus group http://www.youtube.com/watch?v=6e0Gsn4khss
  • 8. 4. Tropicana – Fake Sun Remarkable stunt from Tropicana. Last week at 6.51am a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
  • 9. 4. Tropicana – Fake Sun http://www.youtube.com/watch?v=k86xpd26M2g&feature=player_embedded
  • 10. 5. Bueller, Bueller, anybody? So, this mysterious Super Bowl teaser popped up on YouTube on Friday, with Matthew Broderick reprising his role as Ferris Bueller, 26 years after his fateful day off. Says the YouTube blurb: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal. everyone thinks it's a teaser for a sequel to the hit flick "Ferris Bueller's Day Off" however, apparently Honda are doing a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V.
  • 11. 5. Bueller, Bueller, anybody? http://www.youtube.com/watch?v=SuHmEo0Bx7Q&feature=player_embedded http://www.youtube.com/watch?v=bcXBWDyHrow&feature=related http://www.youtube.com/watch?v=_kvdrXDafLM&feature=related