Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to explain who digital natives are and how they behave, with insight for their role in companies and business environment.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to storytelling and how to create interesting content for your audience, in order to stay relevant in a crowded landscape.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to explain who digital natives are and how they behave, with insight for their role in companies and business environment.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to storytelling and how to create interesting content for your audience, in order to stay relevant in a crowded landscape.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
Bart is passionate about coffee and digital trends. He works for an agency called Wijs and shares 10 trends for 2012 based on his analysis. The key trends are: 1) the rise of dominant "Death Star" companies that dominate their markets, like Facebook in social and Apple in computers; 2) fragmentation of social networks into niche communities; 3) location becoming important context for online offerings; 4) sensors becoming ubiquitous in devices and environments; and 5) the importance of data and analytics. Mobile use and 3D printing are also growing. Companies need integrated, "mobile first" strategies to survive in this changing digital landscape.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The document discusses the future of DIY fashion and sustainability. It suggests that giving individuals direct access to creative design and production processes through open collaboration and sharing of information can empower people and foster a sense of community. Emerging technologies like 3D printing and open-source software are making fashion design and production more accessible and customizable. Approaches like upcycling existing textiles and facilitating communication between producers and consumers can help promote sustainability in the industry.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
The document discusses how the "Internet of Things" will impact consumers and brands as everyday objects become connected to the digital world. Key points include:
- Inanimate objects will become "aware" and interact with each other and people, impacting areas from home automation to health monitoring.
- Devices will not only include those we carry but also those we wear like fitness trackers or Google Glass, and potentially implants.
- Brands will need to build high levels of trust as control shifts from humans to connected devices and machines.
- Views of the Internet of Things range from a dystopian vision of loss of privacy and control, to a more optimistic promise of improved health, safety and productivity.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
This document provides a summary of trends in marketing, storytelling and digital culture from around the world. It discusses how brands are adapting to changing content consumption on mobile devices and emerging technologies like wearables. Examples include Google's Project Soli which tracks hand movements to interact with devices without touching screens, and Project Jacquard which adds touch-sensitive capabilities to fabrics. The document also covers innovations in areas like prosthetics, accessibility apps, crowdsourced science, location-based marketing using beacons, and how marketers are engaging adult audiences with more playful content and experiences.
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
This document provides a list of 100 things to watch in 2012 according to JWT. It begins with background information on the list and JWT's track record of accurately predicting trends from previous years. Examples are given of trends from 2011 and earlier years that were correctly forecasted. The main part of the document is a list of 100 trends, events, technologies, behaviors and ideas that are predicted to grow in prominence in 2012.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
Bart is passionate about coffee and digital trends. He works for an agency called Wijs and shares 10 trends for 2012 based on his analysis. The key trends are: 1) the rise of dominant "Death Star" companies that dominate their markets, like Facebook in social and Apple in computers; 2) fragmentation of social networks into niche communities; 3) location becoming important context for online offerings; 4) sensors becoming ubiquitous in devices and environments; and 5) the importance of data and analytics. Mobile use and 3D printing are also growing. Companies need integrated, "mobile first" strategies to survive in this changing digital landscape.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
The document discusses the future of DIY fashion and sustainability. It suggests that giving individuals direct access to creative design and production processes through open collaboration and sharing of information can empower people and foster a sense of community. Emerging technologies like 3D printing and open-source software are making fashion design and production more accessible and customizable. Approaches like upcycling existing textiles and facilitating communication between producers and consumers can help promote sustainability in the industry.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
The document discusses how the "Internet of Things" will impact consumers and brands as everyday objects become connected to the digital world. Key points include:
- Inanimate objects will become "aware" and interact with each other and people, impacting areas from home automation to health monitoring.
- Devices will not only include those we carry but also those we wear like fitness trackers or Google Glass, and potentially implants.
- Brands will need to build high levels of trust as control shifts from humans to connected devices and machines.
- Views of the Internet of Things range from a dystopian vision of loss of privacy and control, to a more optimistic promise of improved health, safety and productivity.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
This document provides a summary of trends in marketing, storytelling and digital culture from around the world. It discusses how brands are adapting to changing content consumption on mobile devices and emerging technologies like wearables. Examples include Google's Project Soli which tracks hand movements to interact with devices without touching screens, and Project Jacquard which adds touch-sensitive capabilities to fabrics. The document also covers innovations in areas like prosthetics, accessibility apps, crowdsourced science, location-based marketing using beacons, and how marketers are engaging adult audiences with more playful content and experiences.
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
An agency in Amsterdam called Muse held a competition for internships using the Draw Something app, where applicants would draw creative interpretations of prompts to score an internship. Cadbury launched a Facebook app for its "Keep Team GB Pumped Parade" to rally support for British Olympic athletes, letting users create avatars to join the virtual parade and enter weekly prize draws. Project Re:Brief by Google and an ad agency reimagined four classic US ads, including a Coca-Cola ad, for the digital age.
The document is a newsletter titled "Brain Food: April 2013" that provides summaries of various digital technologies and online services from that month. It includes summaries of movie posters that function as WiFi hotspots, an empty shop converted into a community clothing exchange, a Facebook deactivation app, an augmented reality game in London, a QR code used as a job application test for tattoo artists, and several other new websites and apps.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
This document provides 18 examples of mobile marketing campaigns from 2014. The examples showcase a variety of innovative uses of mobile technologies, including apps, beacons, augmented reality, social media, and more. The campaigns aimed to raise awareness of issues, promote brands and products, and enhance customer experiences in unique interactive ways. Overall the document serves as an inspiration for creative mobile marketing strategies and concepts.
The Now & Next: Future of Engagement report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
In our individual chapters on the ten frontiers, we start by describing why they are important and how they work; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.
Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.
http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement/
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The document discusses several marketing campaigns that used augmented reality or interactive elements:
1) Ford used augmented reality billboards as part of a campaign in the UK, allowing people to interact with the brand in a new way.
2) Coca-Cola ran a "happiness truck" campaign in Brazil, sending a truck around Rio that distributed Coke bottles and had a button to push to receive fun items, supporting their "open happiness" theme.
3) The Economist ran a billboard campaign in Dubai linking the creative message to the surrounding environment, with a message about "shifting sands" and moving images of sand to enhance the message.
The document summarizes technology and marketing trends from the third quarter of 2011. Key trends included the rise of niche social networks like Instagram and Pinterest, the merging of physical and virtual worlds through augmented reality apps, new forms of interactive shopping experiences, extreme deals on Groupon, and brands innovating around digital music through co-creation and crowdsourcing projects. Marketers were advised to consider smaller networks and how mobile technology could enhance consumer experiences both in stores and through digital extensions of traditional advertising.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
This document discusses various experiential marketing techniques used by brands, including projection mapping, RFID, virtual and augmented reality, wearable technology, and interactive photo activations. It provides examples of how brands have incorporated these technologies and interactive elements into events, retail spaces, festivals, and other venues to creatively engage audiences. The key aspects covered include capturing consumer data, creating shareable experiences, extending brand interactions beyond events, and making experiences personalized.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
The latest updates in trends, innovation, technology, culture, agency news, and sustainability.
http://tbwanyplanning.tumblr.com/
By: Elizabeth Stroud, Margaret Griffiths & Olivia Boulenger
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
Creative london inspiration_references_2013_03andy_millar
The document provides summaries of several creative projects and products including:
- Energy parasites that harvest energy from electromagnetic fields to recharge batteries.
- Burberry's personalized scannable tags that allow customers to access stories about their purchased products.
- Bitponics, a system that facilitates urban farming through monitoring plants and providing reminders via an app.
- Teemo, a gamified fitness app that offers social missions and exercises to complete with friends.
Similar to Digital Revolution and Consumer Trends for 2013 (20)
The Winning Workplace is about how we work within Whirlpool. It is how we empower, enable and inspire our people with the best culture, environment and tools to deliver results beyond expectations for consumers and Whirlpool.
Success factors:
provide a collaborative, transparent workplace where we can operate with speed and work the way we live
transform the way we work.
Pubblica Amministrazione e Social Network (in Italiano)Own Company
L'utilizzo dei Social nella pubblica amministrazione. Sessione informativa per i sindaci della provincia di Varese. By Marco Giovannelli giornalista e Direttore di Varesenews.
2013 Whirlpool Corporation Innovation ReportOwn Company
This document provides an overview of Whirlpool Corporation's global operations and innovation initiatives in 2013. It lists the company's manufacturing locations around the world and summarizes key innovation projects from regions including North America, Latin America, Europe/Middle East/Africa, India, and China. Some highlights include the opening of an Innovation Garage in North America to drive collaboration, the development of low-cost refrigerator innovations in India, and the successful launch of a new washing machine in China that was recognized with an award. The document aims to share learnings and successes from Whirlpool's global innovation communities in 2013.
Whirlpool EMEA presents: Digital School, Lesson 5: What is a UGC?
In this lesson, we explain how the methods of use and the production of content has completely changed over the last few years.
People as passive spectators have become producers of content: everyone has access to a camera and software for the in-house development of multimedia content.The explosion of platforms such as YouTube, Flickr and Instagram, etc. ... has enabled everyone to become a content maker.
The contents of the web are often remixed or characterized by fads that follow an unstoppable collective stream. This stream produces new content out of old, which inevitably impacts on the life of the brands.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Whirlpool EMEA presents: Digital School, Lesson 1, the first part of an online course about social media and digital life. In these slides you will understand which are the main social networks, what is their story and how they work.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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2. introduction
Our final lesson of Digital School identifies 10 Web Trends
including examples of brands and businesses that are already
putting them into practice.
The Trends:
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
2
4. GENERATION G
For many consumers, giving and sharing
is the new status symbol.
GENERATION G captures the growing
importance of ‘generosity’ as a leading
societal and business mindset. In fact, for
many, giving, sharing and then receiving
recognition have replaced ‘taking’ as the
new status symbol.
4
5. Get a pair, donate a pair
Warby Parker provides children in
need with a pair of glasses for
every pair purchased via their
website.
http://www.warbyparker.com/do-good/
5
6. KRAFT
In 2012 KRAFT Macaroni & Cheese
launched the iPad application "Dinner Not
Art".
The art of making compositions with pasta
has been practiced by children for
decades. KRAFT designed this application
on the basis of maintaining this creative
tradition while eliminating food waste.
The app enables users
to express their creativity and for each
macaroon that is not wasted one is
donated to the association Feeding
America.
www.facebook.com/kraftmacaroniandcheese?fref=ts
6
7. Airbnb and hurricane sandy
Airbnb launched a microsite that
encouraged people to offer rooms, houses
or sofas free of charge to victims of
Hurricane Sandy in November 2012.
In collaboration with the city of New York,
Airbnb allowed free advertising space, with
the goal of helping New Yorkers who
were left homeless as a result of the storm.
7
9. point & know
The readily availability of textual search and textual
information means that the race is on to include ‘real
world’ elements – when we talk about ‘real world’ we
are referring to humans and physical objects.
In 2012 we saw a combination of recognised Apps
and QR codes, highlighting information about physical
objects and people that consumers encounter in the
real world.
Similar to other trends, it was the rise of the (alwaysin-my-pocket) smartphone that fuelled POINT &
KNOW over the last 12 months.
9
10. ADDICTION TO “mobile”
Mobile addiction: A survey of U.S. adult
smartphone owners found that 63% of
female respondents and 73% of male
respondents are not able to live an hour
without checking their phones.
(Harris Interactive, May 2012)
People always have a smartphone with
them and use it relentlessly to stay
connected and be informed!
10
11. point and know
Election campaigns also use a ‘social’ approach.
Super PAC is an application that recognises the
themes and contents of electoral messages and
directs the user to external sources to check these
out. Developed as an offshoot of MIT, it is free and
allows users to share their opinions.
Peapod, created a virtual supermarket in
Chicago. Users could buy the products via
a QR code displayed on the "virtual" shelves
http://www.youtube.com/watch?v=wrQL0V2F8r8
http://www.peapod.com/
http://www.superpacapp.org/
11
12. Project ingeborg
A virtual library in Klagenfurt
The Austrian city of Klagenfurt does
not have a library, 70 stickers
displaying QR codes and containing
NFC chips were placed in different
locations, allowing users to download
e-books!
http://pingeb.org/
12
14. maturalism
Mature materialism
Experienced, urban, hyperconsumers are
able to handle more daring innovations,
more quirky flavors, more risqué
experiences. Fed up with being treated
as bland, vanilla audiences, these
consumers increasingly appreciate brands
that push the boundaries.
14
15. CONTREX
Contrex, the brand of mineral water owned by
Nestlè Waters group launched the second edition of
the Paris "But Contrexpérience’’ in September 2012.
The initiative included a projection mapping on the
facade of the Cité Universitaire that recreated the
scene of a blazing fire, with a large group of men in
the flesh begging to be saved.
The passers-by and potential consumers were
then invited to climb the steps to pedal in order to
activate a sprinkler system to ‘put out’ the fake fire.
The message behind the initiative is that you
can easily burn calories and keep fit.
http://www.youtube.com/watch?v=yEH4Yum4nN4/
15
16. windows 8 - live tile experiment
For the release of Windows 8, Microsoft launched
an exciting initiative in Oslo. A false wall of a
building was mounted in quiet street, located just
outside was an illuminated tile with the symbol of
the headphones on it, in collaboration with the band
Datarock, who kicked off a concert behind this wall.
The unsuspecting passers-by, intrigued by the
shadows of the crowd and the music coming from
the windows of this wall tile and seeing the light,
were forced to stand on it.
The result? The wall collapsed, leaving the passerby unharmed but surrounded by a crowd of people
jumping to the rhythm of music.
http://www.youtube.com/watch?v=mof-Dq3hvWs
16
17. red bull crashed ice & Racing showcar
64 skaters participated in a race in the center of the city.
This is the video for the race of Saint Paul.
The tour covers several cities around the world.
Formula 1 cars and the best stunts in
the centers of major cities around the
world.
http://goo.gl/jCgBR
http://goo.gl/7RfRz
17
18. COCA COLA
Summer 2012 saw Coca Cola launching an
initiative for their "Happiness" in Naples project.
The Brand, in collaboration with the chef Simone
Rugiati, used a delivery truck which transformed
into a mobile kitchen including a dining room. so
that passers-by were invited to sit and enjoy an
delicious dinner and to drink Coke.
A dedicated application on Facebook was also
set up to encourage customers to invite their
friends..
A delivery truck that transforms into a dining
room to have dinner "together".
http://www.youtube.com/watch?v=Sh2v1XfQ-SE
18
19. COCA COLA
In September, 2012 Coca Cola launched
an advertising campaign in Korea featuring
an interactive vending machine that rewarded
people with free cans of Coke when they
completed the dance sequences shown.
An interesting initiative that is part of the
project "Happiness" Coca-Cola.
www.cocacola.co.kr/Cocacola/
19
21. SOCIAL LITE
The element of ‘Sharing’ allows individuals to –
compile, remix, comment and recommend
information to friends and interested parties.
The bonus arises in that individuals who practice
sharing become important and respected
‘influencers’ for others.
21
22. COMODO NYC
The restaurant Comodo in Manhattan
exploited the propensity of customers to
take pictures of dishes ordered, creating
a menu on Instagram.
Via the hashtag #comodomenu users could
take advantage of a "user generated" menu.
http://comodonyc.com/
22
23. HITCHSHOTS
To accompany the opening of the
Hitchcock film, a contest was launched on
Instagram called Hitchshots, which
required users to post their photos on the
social network inspired by the films of the
master of mystery.
The winners reportedly accounted for the
movie poster autographed by the actors.
Contest on Instagram that invites users to
post their own photos inspired by the films
of Hitchcock.
www.hitchshots.com/
23
25. pricing pandemonium
Consumers have always been price orientated,
however, with the rise in new technologies and
services, their attitudes have evolved.
This is interesting from the view point of brands,
as they can attract consumers in new ways i.e.
smart pricing!
25
26. Zeerca
Launched in Spain in January 2012, Zeerca
the free mobile app. The app using GPS
shows users where they can locate shops,
bars and restaurants offering discounts and
promotions.
Users can follow Zeerca on Twitter and
Facebook to discover the latest news on deals
within their area.
https://www.zeerca.com/en/index.php
26
27. Pay what you want
A successful experiment from Humble Book:
users were asked to pay "what they felt was the
right price’’ to read e-books.
http://goo.gl/3L5N3
27
28. READ FIRST, PAY LATER
An e-bookstore and e-reading platform
that lets you pay only for what you read.
http://goo.gl/smvvk
http://www.totalboox.com/
28
29. pear to pear
Airbnb provide the most famous “peer to peer”
service: consumers are brought together in a
community, where everyone has a score and a
reputation based on their behaviour.
The company is an online service that provides a
platform for individuals referred to as “hosts”,
generally private parties, to rent unoccupied living
space and other short-term lodging to guests
The success of Airbnb is due to the fact that users
can earn money, but also save it for their own
travel interests.
https://www.airbnb.it/
29
30. Share and pay instead of buying
Car sharing sponsored by Citroen: the service
is also available in Italy. Customers can
choose to rent electric-run cars at reasonable
prices.
P2P lending platform - More than a billion
dollars in personal loans up to November
2012.
http://www.lendingclub.com/
http://goo.gl/BkJTW
30
31. CLEANING pandemonium
Also the world of washing
machines is taking part!
A service that connects those who have a
washing machine and who does not.
http://www.lamachineduvoisin.fr/
31
32. BE ETHICAL
- Clients ask for transparency, clarity and honesty from the companies -
32
33. be transparent
In 2013, more and more consumers are
demanding transparency from brands, i.e.
they must have nothing to hide!
Soda brand
“Check Then Choose”: a
vending machine that
displays the calorie count
of the drink.
Companies are now required to fulfil the
needs of consumers in respect to product
information: how they are made and their
impact on the environment.
69% of consumers say they would
willingly buy from a brand that publishes
its CSR results compared to a company that
does not.
McDonald's
‘’Under 400 Calories’’:
informed their consumers
re: the calorie intake.
(Source: Cone Communications, Oct 2012)
33
34. patagonia - footprint chronicles
A section of the site is dedicated to
Patagonia to describe how it functions.
The site aims to make the company
transparent and to reduce the
environmental impact.
http://www.patagonia.com/us/footprint
34
35. BE FASTER AND FRIENDLY
- Today we communicate with consumers and fans in real time, in turn they
constantly have questions and requests to the brand or celebrity, and expect a clear
and immediate answer, with a simple and friendly tone of voice! -
35
36. THE CASE OF bodyform
In October 2012, a "male" user published an
ironic post about sanitary towels on the
Bodyform website that made fun of
stereotypical women in the communications
sector.
The company promptly responded with a
video, using a fake Manger of the group, who
responded with sarcasm to the post.
The video went viral and generated a lot of
buzz online.
http://www.youtube.com/watch?v=Bpy75q2DDow
36
37. THE CASE OF thomas cook
A user named Thomas Cook asked
the historical agency "Thomas Cook"
to be reimbursed for sharing the
same name as the company.
The company’s managers responded
using an ironic tone, stating that they
can not give away a free trip.
http://imgur.com/a/Lyo8S
37
38. THE CASE OF thomas cook
lowcostholidays.com a small travel agency,
took advantage of the situation with a really
ironic, funny and fresh response.
38
39. THE CASE OF thomas cook
Thomas Cook goes to Paris!
This was the published on Reddit, earning
a lot of popularity for lowcostholidays.com
39
40. SAMSUNG CANADA
In May, 2012, a fan of Samsung products
posted a comment on the Canadian Samsung
Facebook page, asking for a Galaxy S III
before the release of the smartphone and
attaching a drawing of a dragon.
Samsung responded by refusing the request
but offered in exchange a drawing
of a kangaroo on a unicycle.
40
41. OreO @super bowl
During the Super Bowl game on February 4,
2013, there was a blackout that cut-off half of
the light supply in the New Orleans stadium,
halting the game for up to 34 minutes.
At 20:48 (3:48 Italian time) the official account
on Twitter Oreo cookies, owned by the group
Mondelez International, tweeted:
"Black out? No problem".
The tweet was accompanied by this image,
it has been retweeted 15 thousand times in the
first 14 hours and the same image on Facebook
received 20 thousand likes.
http://goo.gl/ojZO1
41
42. SECOND SCREEN DOMINATION
- We have already seen a lesson dedicated to this important trend. “95% of social conversation about TV happens on Twitter.”
Fred Graver, Manager di Twitter
42
43. second screen
Several studies outline a clear trend where
individuals use of other devices while watching
television, in particular tablets or smartphones.
The symbiosis between the traditional TV and
the social world will be one of the most
interesting trends to watch this year.
Twitter as well as other social media offer a
means of measuring what Auditel fails to
calculate: the engagement, the amplification of
the messages concerning a transmission, the
liking (through the use of semantic engines).
43
44. people love tablet: SALES TRENDS
SALES OF TABLETS, SMARTPHONES AND
E-READERS ARE SET TO GROW FAST:
TABLET SALES FORECAST, 2010-2015
18m 64m
104m
2010 2011
2012
178m
252m
2014
2013
326m
2015
By 2015, the smartphone market will have grown from around 450m devices
today to 1.1bn (android, windows, ios, rim).
By next year, 12% of us adults (28.9m people) will own an e-reader.
44
45. lean back e lean forward: cosa vuol dire?
LEAN BACK 2.0
iPad users - lean back approach
Book readers - lean forward approach
PC users - lean forward approach
I.E. This is the way we sit while interacting
with these different media.
45
46. lean back e lean forward: cosa vuol dire?
Jacob Nielsen, one of the greatest scholars of
interaction design, did a study on the different
ways to use the media.
LEAN BACK 2.0
To the question: "how readers read on the web?"
Nielsen said: "They do not read."
According to Nielsen people rarely read web pages
word for word instead they skim the page, and pick
up on words or phrases that have caught their
attention.
79% of web readers read superficially, compared
to a measly 16% reading in depth word for word.
46
47. READING ON A TABLET/READING ON THE WEB
READING ON THE WEB
Web users - lean forward approach also when they read
the daily newspaper, scanning for interesting information.
People use the internet with a specific purpose:
articles should be short and be straight to the point
and videos should be brief.
READING ON A TABLET
Tablet users have a "lean back" approach which is more
a passive
The users are more isolated, and less likely to share.
47
49. real time rElevance
In 2013, busy consumers will expect
mobile to provide real-time information
services that pay attention to their needs
and respond accordingly.
That means hyper-personal, supersynced, almost accurate lifestyle
assistance that arrives just as – or even
better, just before – consumers realize
they need it.
49
50. real time rElevance
APPLE PASSBOOK
Virtual wallet automatically displays relevant contents
In September 2012 Apple launched its
latest mobile operating system, including
Passbook, an app that functions as a
virtual wallet. Users store loyalty cards,
concert tickets, and coupons using the
app, as well as boarding passes from
participating airlines, which will
automatically display when the user
arrives at the flight departure gate.
50
51. real time rilevance
APPLE PASSBOOK
Online catalog reccomends products based on
friends’ likes
Lauched in the US during Q3 2012, Pickie
provides personaliSed product catalogues
for consumers to browse, based on the
items being discussed by their friends on
social media sites. Users link their Pickie
account to their social media profiles, and
the site then generates the catalogues, as
well as offering articles on shopping and
selected products.
51
52. in store guide
MACY’S
Indoor GPS allows customers to find products easily
Macy’s shopping app, updated in October
2012, offers an indoor navigation function
that enables customers to receive in-store
directions. The app uses a combination of
GPS and wifi data to determinate the
location of users and provide turn-by-turn
directions to products. Currently limited to
the Herald Square store in NYC, Macy’s
plans to expand the service countrywide.
52
54. remember the mass!
YOU’VE JUST SEEN AN ARRAY OF EMERGING
CONSUMER TRENDS THAT WILL BE VITAL FOR
THE COMING YEAR. BUT THERE’S MORE.
Apart from these emerging trends, it’s vital to
remember the most potent ongoing consumer megatrend of them all: MASS.
MASS & DON’T CARE: The trends in this Trend
Report, including the game-changing trends, will not
apply to everyone in 2013, least of all the billions of
MASS consumers, many of whom simply DON’T
CARE.
54
55. angry birds: global takeover
Alongside the niche – the crafted, the handmade, the
unique – there is also the MASS. Indeed, the vast
majority of the billions of transactions made every
day by consumers around the world are, and
always will be, MASS.
There will also be endless consumers who, for better
or for worse, DON’T CARE (yet) about seeking out
the new. Even if it promises to be cleaner, healthier,
more convenient, more relevant, better. Whether
through inertia, inability or apathy, most consumers’
behavior won’t change overnight, if at all.
In October 2012, McDonald’s China announced its partership
with Rovio, which saw the brands launch special, limited
location Angry Birds games. While in participating restaurants,
players can access sepecial hidden game modes and features
that are not present in the normal game
55
56. angry birds: global takeover
In June 2012, Finland-based Angry Birds developer Rovio
launched branded MasterCard credit cards in Russia, in
partnership with commercial bank Promsvyazbank. Decorated
with the videogame’s main characters, only 100.000 of the cards
were available, with cardholders offered a 10% discount on all
Angry Birds merchandise in Rovio’s internet store.
In June 2012, the Särkänniemi Adventure Park in Finland
opened Angry Birds Land, On offer are rides based on the Angry
Birds game, as well as an adventure playground, designed for
adults and kids alike.
56
57. angry birds: global takeover
Angry Birds Star Wars was
launched in November 2012. the
initial download offers players 80
levels split between two worlds.
Tatooine and the Death Star, and
the birds have Star Wars props
such as light sabers and lasers.
57
58. THE MASS DO WHAT THEY WANT
The ultimate DON’T CARE: June 2012
saw Burger King’s Bacon Sundae rolled
out across the US after a successful
pilot in Nashville.
So much for healthy lifestyles ;-)
58
59. VIRGIN CONSUMERISM
Within the mass there will always be new consumers, ready to try new products and experiences.
At every social level.
People are always fascinated by what is new!
59
60. VIRGIN CONSUMERISM
THE KEY TO ADOPTING A VIRGIN MINDSET
#1
KEEP IT SIMPLE
#2
EXPLAIN YOUR BRAND
#3
DON’T ASK FOR
COMMITMENT
Adopting a VIRGIN mindset is essential if you want to stand a chance
with many consumers.
60
61. WHAT TO EXPECT FROM 2013?
• Increasing mobile access
• Social media will play an increasingly important role
in our lives
• We will use the Internet in a more "professional" and
"private" manner.
• The Internet will be ‘content’ orientated.
• Innovative forms of communication, including digital
and traditional.
http://goo.gl/pXSdG
61
62. Thank you!
In the following concluding
lesson you can join us to
discover how to understand
consumers using social analysis!
62