Why online creative is truly a multiplayer game.
Presentation given by Panos Sambrakos at the first Greek "Jelly Talks" @ OgilvyOne Athens, June 18th 2009.
Gave 100 Social Media micro-celebs (out of 4.000 applicants) a new Ford Fiesta for 6 months ahead of it’s US launch. They’re given monthly missions. They have to report through Flickr, YouTube, Tweeter and their blogs, winning points for every report.
Twitter and Google Maps mash-up to promote the end of European roaming charges and allowing customers to tweet where they are going on holiday this year.
Facebook application that asked users to sacrifice 10 of their “facebook friends” for a free whopper! Became viral overnight, and got over 2 0 0.000 facebook friendships deleted in one week, before it was “banned” by Facebook , for privacy policy reasons.
Shot with a new Samsung HD camera phone , audiences were challenged to figure out an optical illusion recorded with no cuts and without special effects. After 1.000.000 views, and almost 2.000 comments, the “making of” video was released.
Life’s for sharing” message, showcased in reality videos. Although not original, the “T-mobile Dance” video has become a viral phenomenon and inspired imitations around the world. Its follow-up, “Sing-along” at Trafalgar Square, feels almost like a celebration of social media itself.