1. 5
21st May 2012

2. 1. Carlsberg – Euro 2012
A front page takeover on the irish independent last week by
carlsberg, brought people back to the Irish team homecoming from
italia ‗90 on may 2nd 1990, by revisiting the front page cover on that
day.
Cleverly, the front page 22 years later shows a carlsberg ad with the
tagline, ―imagine if we‘d won it, here‘s to the great moments to come‖.
Nice idea.
As the official beer of the England team and sponsor of the
tournament, it seems Carlsberg are feeling a lot more optimistic
about England‘s chances in the Euros with their ‗fan academy‘ ad
designed to show supporters how to be better fans!

4. 1. Carlsberg – Euro 2012
http://www.youtube.com/watch?feature=player_embedded&v=dRV5iv66rBE#!

5. 2. Small but tough
Following the relationship between father and daughter from birth to
adulthood, Volkswagen Polo have created an ad to suggest that after the
safety of her fathers arms, the polo is the next best thing.
Using the caption ―in safe hands‖ they catalogue a series of moments in the
daughters life

6. 2. Stay in safe hands
http://www.youtube.com/watch?v=oeKuFs0KxO8

7. 3. Vasttrafik tramway tour
We see a lot of brand content that promotes a product or shows the experience
or lifestyle around using a product — but what I like here is that the brand
content creates a new reason to use the product (in this case the
Gothenburg tramway).
Vasstrafik turned the tramway service into a sightseeing service by launching a
mobile app called ―Tram Sightseeing‖ and for the price of a tram ticket you
get a guided tour. You simply put your headphones on and listen to the app
telling you about the sights as they pass outside the tram window. The sights
are geotagged and thanks to the GPS in your phone, the app knows exactly
where you are.

8. 3. Vasttrafik tramway tour
http://www.youtube.com/watch?feature=player_embedded&v=zUl8c2ItyPk

9. 4. Amsterdam – the peeing challenge
Waternet is responsible for cleaning the canals in Amsterdam
Each year they come under seige on Queensday when millions of
people take to the streets and drink excessive amounts of alcohol
This has lead to the problem of public urination polluting the canals
This year achtung teamed with waternet to tackle this problem. They
wanted to gamify the human necessity into something that was better
than just peeing in the canal
Using digital sensors and large screens, they created a competition where the
object was to get the ducks on the screens to the highest point
Here is one of their videos

10. 4. Amsterdam – the peeing challenge
http://www.digitalbuzzblog.com/waternet-the-amsterdam-peeing-
challenge/http://www.digitalbuzzblog.com/waternet-the-amsterdam-
peeing-challenge/

11. 5. Hellmann‘s recipe receipt
Good tactical campaign from Ogilvy Brazil for Hellmann‘s
mayonaise. A clever way to inspire new uses for Hellmann‘s
mayonaise above and beyond ―the sandwich‖. What I like is that the
brand goes beyond messaging and finds a nice way to bring value to
the consumer.
Once Hellmann‘s mayonaise was detected at checkout, some smart
technology analysed the other ingredients purchased and
dynamically printed a ready to use recipe at the end of the receipt.

12. 5. Hellmann‘s recipe receipt
http://www.youtube.com/watch?v=h3aCVrcnFOQ