The document provides information about Little Printer, a compact, wireless thermal printer that delivers news, puzzles, and messages from friends to your home. It has a zero-configuration wireless connection and prints mini-newspapers on high-gloss paper from a brushed steel faceplate. Users can set up subscriptions on their smartphone to receive personalized printed content from Little Printer.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
The November edition of the DERT (Digital Entertainment, Rights & Technology) team’s trend report, giving a snapshot of the hottest consumer, technology, brand and entertainment trends.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Digital advertising [infusion 17th october 2014]AlquimiaWRG
Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Playing Together with Social Media Advertisingpsambrakos
Why online creative is truly a multiplayer game.
Presentation given by Panos Sambrakos at the first Greek "Jelly Talks" @ OgilvyOne Athens, June 18th 2009.
This is the 14th Episode of Digital Trends!
This document records the latest digital trends that both brands and consumers are currently engaging.
Below is the layout,
* Super Bowl & Brands
* Topical Trends
* Tech Trends
* Marketing Trends
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Digital advertising [infusion 17th october 2014]AlquimiaWRG
Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Playing Together with Social Media Advertisingpsambrakos
Why online creative is truly a multiplayer game.
Presentation given by Panos Sambrakos at the first Greek "Jelly Talks" @ OgilvyOne Athens, June 18th 2009.
This is the 14th Episode of Digital Trends!
This document records the latest digital trends that both brands and consumers are currently engaging.
Below is the layout,
* Super Bowl & Brands
* Topical Trends
* Tech Trends
* Marketing Trends
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. I S S U E 1 1
Little Printer holds a compact, inkless, thermal printer. Its
zero-configuration wireless connection to the Web (via the
Bridge unit, included) lets you place it wherever you have
a power outlet. Little Printer is constructed in high-gloss
injected moulded plastic and the brushed steel faceplate
holds the paper, framing each delivery as it prints. Little
Printer lives in your home, bringing you news, puzzles and
gossip from friends. Use your smartphone to set up
subscriptions and Little Printer will gather them together
to create a timely, beautiful mini-newspaper.
Here is a video demo
Deeplocal, a design and development company in the USA, has launched
“Deck the Screens”, an app designed to connect device screens with a string
of holiday lights. The app, online at deckthescreens.com, lets you string
holiday lights between your device screens. Just create a new string of lights,
share your code with friends or co-workers (it works best if everyone is in the
same physical location), and watch the lights blink. The app has its own
Twitter stream @deckthescreens.
Here is a video demo
Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos
PIN
fullyhyperlinkedissue
2. ‘Tis the season for agency holiday
cards, and Wieden + Kennedy
London does not disappoint with
this little nugget.
The agency set up a "Choir of You"
installation outside its Hanbury
Street office, which invites passers-
by to stand outside the window and
open their pipes. They will see their
likeness multiplied in the window
depending on how high they raise
their voices.
V i s i t A C h o i r O f Y o u h e r e
Merry Xmas From W+K
London
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The geneva sound systems
promise heavenly sound.
In order to qualify for a
discount you must go
through the hell of
listening to a mighty long
rendition of ‘Jingle Bells’.
Swedish agency Akestam
Holst and Geneva Lab will
additionally reward the
three most enduring souls
who listen the longest.
The control mechanism in
this unsaintly torture is a
‘Ho Ho Ho!” sound played
irregularly. Press the
Santa button accordingly
and you stay in the game.
Enjoy your torture
here: Christmas Carol
Torture
THE “SOME-XMAS” PAGE
3. Click Here and Read the 10 slides
Presentation @ SlideShare.com
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Facebook App – Virgin First Time: http://goo.gl/xuU9U
Mario kills Tanooki by Peta: http://goo.gl/vF7Bf
Audi Magazine Slide Track: http://goo.gl/tD5hK
Facebook App – Aston MartinOne Million Fans : http://goo.gl/yQ6Vk
Benetton’s new campaign: http://goo.gl/C3icT [Article in French]
QR codes on cows: http://goo.gl/VfU0i
Give a Little Magic with Santa Tags: http://goo.gl/G2alF
Mercedes, Escape The Map: http://goo.gl/svv6z
4. A new Facebook campaign out of Anomaly adds a new twist to the
social shopping experience, for Converse. An extension of Converse's
Create campaign, the Made By Facebook App appears as if it's going to
allo w fans to design their own Converse, sell them to their buddies and
even open their own storefronts.
According to Anomaly CD Nathan Cooper on his Rubbishcorp blog, a lot of
companies do "social shopping" on Facebook just by dropping their shops
into the platform. "Most of these stores were totally missing the point and
potential of 'social shopping' by not really bothering to engage people on
Facebook as possible sales people for their brand," he writes. "Converse
has some 40,000,000+ Facebook friends, a lot of which feel very
passionate about the brand. They also have an awesome product in
Create— with which anyone can design their own Converse. So what if you
were to enable people to sell the shoes they design to their mates on
Facebook in return for stuff, like free shoes? What if you enabled people to
open their own storefront on Converse's Facebook page? What if you
turned the fans of a brand into the retailers?"
For now, the Converse site is in the process of recruiting fans to be the first
to try the experience.
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Sports brand Adidas are the latest company to use
augmented reality to engage shoppers for a campaign.
This installation, which is similar to the National Geographic
Channel’s from last month, was situated in Buchanan Galleries
in Glasgow, UK for the launch of the new Scotland football shirt.
Shoppers passing by were invited to stand on the footprints
facing a large screen to interact with members of the Scottish
football team, view the new shirt, pose for photographs and kick
a virtual football.
Corona Extra Summer will be the UK’s first ‘summer in winter’ pop-up beer garden
when it opens in London next week. The brand is hoping that the heated dome will draw in
consumers trying to escape the cold and the busy high street, boosting visibility and
increasing sales of the ‘sunshine beer’ during the Christmas period.
While people rush around buying presents in low temperatures, this haven brings a touch of
summer to the wintry capital. Inside the heated beer garden, guests can enjoy the sights,
scents, sounds, tastes and feel of the warmer months. Christmas music will be replaced
with summery house tunes and mulled wine will be swapped with an ice-cold bottle of
Corona Extra. Those looking to ditch their thick winter clothing in favor of t-shirts and shorts
can head to the pop-up beer garden at Riverside Walkway on London’s Southbank from
December 15th-17th, between 1pm and 9pm each day.
5. P11N
The Brands That Survive Will Be The Brands That
Make Life BetterA new study of consumer engagement finds that companies that aren't
making a difference--to the world and to consumers--aren't going to be around much longer. Instead of just
making your product incrementally better than the competitor, you need to create impact.
We interact with brands almost every moment of our day. From the moment we wake up, we're being bombarded
with logos, advertisements, and products, all designed to make our lives easier but also to make us feel a
connection to companies. But most of that work is totally meaningless: most people don't care about brands, and
think that only a few positively impact their lives. More importantly, brands that are perceived as irresponsible or
just creating products with no meaning are in danger of being severely punished by consumers.
The state of brands and how they affect well-being was measured by media consultancy Havas Media. Umair
Haque, the director of the Havas Media Labs and Harvard Business Review blogger who writes frequently on how
business can create real value, says that the study is about discovering how people are interacting with businesses
in a world where many people feel that institutions are crumbling: "In an age where institutions are failing and
contracts are broken, and people are clamoring for more--pounding their fists for better--we're asking: What is the
role for a brand? And how is the relationship between people and boardrooms changing? People are beginning to
say: 'What you've been able to give us in the past isn't good enough.'
But the 10 most positive brands aren't necessarily the do-gooding corporate entities you might expect: The top 10
are:
1. Ikea
2. Google
3. Nestlé
4. Danone
5. Leroy Merlin
6. Samsung
7. Microsoft
8. Sony
9. Unilever
10. Bimbo
There aren't a lot of companies on that list that you might associate with anything but outputs, and certainly none
that would be on any list of major companies giving back (though company founders like Bill Gates have, of
course, become hugely important in terms of personal philanthropy). But that's starting to shift. More than half
(51%) of consumers want to reward responsible companies by shopping there; 53% would pay a 10% premium for
products from a responsible company. And they want companies involved: 85% of consumers want companies to
be engaged on global issues, but only 22% think they're getting enough. Haque says that if companies don't start
responding to these trends, they'll be punished:
"If you have a company where a small but significant number of people are saying this is beginning to negatively
impact us--I think for companies that face that challenge, unless they take the idea of difference seriously, those
numbers are going to grow. We don't see intensely negative feelings [for companies] at the moment, but my guess
is that for companies that don't get their acts together over the next decade, we will see those numbers begin to
shift."
Want to make sure your company doesn't fall into that category? It may sound simple, but it's difficult to execute:
"Impact people's lives. Focus on well-being from your product. That's tough. You have to have that right from the
get-go."
watch a short video here
6. 1. BBC: The World at Seven Billion
2. The Sun: Tatt-poo for cheating
3. The Guardian: The shocking truth about the crackdown on Occupy
4. BBC: Amy Winehouse: Tributes paid to dead singer
5. BBC: Austrian driver allowed ‘pastafarian’ headgear photo
6. The Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway?
7. The Guardian: The meaning of 9/11′s most controversial photo
8. Daily Mail: Amy Winehouse, 27, found dead at her London flat
9. BBC: Drunk Swedish elk found in apple tree near Gothenburg
10. BBC: ‘Brinicle’ ice finger of death filmed in Antarctic
11. Daily Mail: Robber who broke into hair salon is beaten by its black-belt owner and kept
as a sex slave for three days…fed only Viagra
12. The Sun: Frankie Cocozza kicked off X Factor
13. BBC: Japan earthquake: Footage of moment tsunami hit
14. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama
15. The Guardian: Osama bin Laden corpse photo is fake
16. BBC: Japan earthquake: Tsunami hits north-east
17. BBC: Speed-of-light results under scrutiny at Cern
18. BBC: Arrest over video of ‘racist rant’ on Croydon to Wimbledon tram
19. Daily Mail: Heart-breaking photo shows Navy SEAL’s dog guarding his coffin
20. BBC: LIVE: Osama Bin Laden dead
The top 20 most shared UK news stories
And the winner of the 2011 Golden
Tweet Award is...@Wendys!
The most retweeted Tweet this year — which we
honor each year with the Golden Tweet award — was
from @Wendys. This Tweet, one of more than60
billion Tweets people shared this year, raised $50,000
to help foster children. Wendy’s offered to donate 50
cents for every retweet, and the world responded by
sharing the Tweet for a good cause.
This Golden Tweet is noteworthy because it came
from a company, not an individual. Last year's Golden
Tweet award went to Stephen Colbert, for his Tweet
about the plight of oil-soaked birds in the Gulf of
Mexico. Wendy's Tweet is also notable because it
was a Promoted Tweet, part of a Twitter advertising
campaign that Wendy’s ran in June to celebrate
Father’s Day. That campaign, whose call-to-action
encouraged people to #TreatItFwd, was so successful
that another Tweet from the same campaign was the
second most retweeted Tweet of the year.
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Hashtags are used to group together tweets relating to the same subject. Top of
the list was #egypt, followed by #tigerblood.
The first refers to the unrest in Egypt during the spring of 2011 while the second
references a comment made by actor Charlie Sheen, following his sacking from
a hit US comedy. According to BBC the 2011 Top Hashtags are:
• #egypt
• #tigerblood
• #threewordstoliveby
• #idontunderstandwhy
• #japan
• #improudtosay
• #superbowl
• #jan25
And the Top 10 Tech Topics:
• Mac App Store
• Sony NGP
• Guitar Hero
• Mozilla Firefox
• Duke Nukem Forever
• iPad
• iPhone
• Nintendo 3DS
• Mortal Kombat
• iPod
...and the Top 10 HashTags...
THE “TAKE-A-DEEP-BREATH-AND-START-“CLICKING” PAGE
7. Honda is pushing the boundaries of browser based gaming with The Experiment, an interactive game promoting the 2012 Honda Civic. The
game, online at www.experimentgame.com, challenges players to create a chain reaction by placing a set of pop-up windows in sequence.
Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of
six levels users get the opportunity to create their own chains then challenge their friends. The game is created in HTML5 and is designed to
be played in Chrome, Firefox or Safari. You can watch a video here.
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Credits
The Experiment was developed at Wieden+Kennedy,
London, by creatives Lisa Jelliffe and Kirsten
Rutherford, producer Dominic Tunon, creative directors
Chris Groom and Sam Heath, interactive creative
directors Gavin Gordon-Rogers, Andy Cameron, designer
Chris Welsby, creative technologist Mike Tucker,
executive creative directors Tony Davidson, Kim
Papworth, project Manager Marc D’Abreo, community
manager Matt Simpson, planner Kevin Chesters,
account team Vicki Sales, Paulo Salomao, Joe
Thomson, working with Honda European
communications manager Ellie Tory and head of
European marketing Ian Armstrong.
8. Brooks Brothers, the American apparel retailer, is running “Holiday Miracle”, a commercial featuring cashmere-
clad lambs singing “Jingle Bells”.The web film appears on the Brooks Brothers website, on Youtube and in New
York City taxicabs.“Holiday Miracle” opens with Brooks Brothers’ iconic “Golden Fleece” logo and super “Happy
Holidays.” We cut to a group of seven lambs with Brooks Brothers sweaters and scarves tied around their necks,
beginning their performance of “Jingle Bells.” The childlike voices are brought to life by the adorable lambs
through their swaying movements and bashful eye contact, much like a children’s holiday pageant. As the center
lamb belts out the final notes of its solo verse we see the super above, reading, “Before there was Jingle Bells,
there was Brooks Brothers.” Watch a video here
Swedish Post (Posten) has launched Christmas Cards on Wheels, a site (xmasonwheels.com) inspired by the
traditional Christmas cards designed by Jenny Nystrom. Visitors to the site can take live pictures of pigs, Santa
Claus, Santa’s little helpers and other Christmas elements such as Christmas trees. The photos are then sent as real
Christmas cards to friends and family. A live camera moves between different living motifs allowing visitors to take
an endless variations of photos. Site users can also choose to be the driver of the “train” and decide what should
happen in the live surrounding. Watch a video here
P11N THE “SOME-ANOTHER-XMAS” PAGE
Issue 11 | A publication of AshleyWorldGroup | Handcrafted by George Spiliopoulos