Discover our selection of advertising media cases for June 2013: the best of creativity in communications operations worldwide.

1. CASE STUDIES OF THE MONTH
JUNE 2013

2. Each week, we select and feature a media case made to promote a creative
operation or a campaign of communication in a particular section of our site
LAST MONTH WE HAD

3. JUNE 2013
Agencies
Ogilvy, France
DDB, Sweden
Ageisobar, Brazil
Publicis, Mexico
Brands
Scrabble
Royal Opera of Stockholm
Hot Wheels
Mini
Business Sectors
Leisure
Cars
CSR
Media/Channels
Outdoor
Stunt
Promotion
This month, discover the following…

4. JUNE 2013
LEISURE
Scrabble seeks to alleviate our
generations spelling problems-one
word at a time
SEE THE COMPLETE CASE
Unlock a world of fun with free WI-FI
We have the world at our fingertips with
our smartphones- everything is made
easier. However, along with this
technological advancement our spelling
has suffered. Scrabble wifi was launched
to combat this thriving disease where free
wifi hotspots were established in places
where you couldn‟t get a connection.

5. JUNE 2013
LEISURE
We all have an opera star within us.
SEE THE COMPLETE CASE
Opera soap encourages the rendition of sweet symphonies in the
shower
In Sweden the opera has always being a
pretentious air with many believing it was
a social outing reserved for the
posh, upper classes. To defeat this
commonly held view the Royal Opera in
Sweden embarked on a campaign to
show how close a relationship the opera
has with your average, ordinary person on
a daily basis.
A shower soap was created called “Opera
Soap”…
Stockholm

6. JUNE 2013
LEISURE
Viewers could see photos of the
most recent Hot Wheels “models” in
real life.
SEE THE COMPLETE CASE
Giant blister by “Hot Wheels” to market themselves…
Hot Wheels chose a simple yet effective
method to illustrate their slogan “Hot
Wheels- a new model arriving all the
time”. In a parking lot a large „Hot Wheels‟
blister pack was constructed where cars
could drive in , the car-owners could then
have their photo taken alongside their “Hot
Wheels” car. ..

7. JUNE 2013
CARS, CSR
A CSR message that surprise
women in ladies toilets.
SEE THE COMPLETE CASE
Don’t make up whilst driving. Road safety message targeting women
6 out 10 women wouldn’t dream of going to
work without makeup. This could explain why
women frequently apply makeup whilst
driving. In Mexico, 22% of the accidents are
caused by women drivers. Mini has decided to
demonstrate that safety matters not only for
themselves, but for the others and that
there’s a time and a place for everything…

8. MAY 2013
AdForum.com provides easy and unfettered access to a vast library of
nearly 140,000 pieces of creative work spanning all media types. Each
month, approximately 1,000 of the latest and greatest ads from around the globe are
added, many directly from award show organizers who partner with AdForum or from
agencies themselves.
AdForum Creative library makes it a breeze to analyze creative trends from
around the world, get inspired, view the competition, and facilitate numerous
strategic and creative discussions throughout the year. It provides agency teams
(creative, account, media) with the most convenient way to stay on top of the
latest, save their favorite ads in personal and customizable online folders, and even
have the option of downloading some ads in high-quality format for presentations.
Who we are

9. COME BACK IN A MONTH
TO VIEW OUR NEXT SELECTION
JUNE 2013