GapKids launched a music video for their "I Want Candy" campaign starring 11-year-old singer Maria Aragon. Aragon performs a cover of "I Want Candy" and her popularity has increased as a role model for the brand. Greenpeace celebrated their 40th anniversary with a viral video campaign highlighting some of their victories over the years. The Smirnoff Nightlife Exchange Project hosted an event in Ireland showcasing the best of Thai nightlife, with 50 countries participating in cultural exchanges following the success of last year's event.