Nokia partnered with Aardman Animations and Wieden+Kennedy to create the largest stop motion film using Nokia N8 phones. They placed three phones 36 meters above a beach in Wales to film a 42x24 meter animation over 12 megapixel photos, setting a new Guinness World Record. Pepsi launched a "Summer Time is Pepsi Time" campaign taking aim at Coca-Cola with a Santa-themed commercial. Living Social used an interactive London taxi campaign to promote their daily deals, giving passengers a choice between their destination or a spin to win a deal.

1. 5 08th August 2011

2. 1. Nokia N8 – The world’s largest stop motion film Nokia is making another big push to promote the quality cameras on board their latest range of phones, by partnering with aardman animations and wieden and kennedy, once again to create the Gulp animation, a new Guinness World Record animation filmed on the Nokia N8. The stop motion film is shot entirely on the new Nokia N8, and aims to showcase the Carl Zeiss optics and its 12-megapixel photography capabilities. This was not shot with the video functions on the phone, but with a sequential series of high quality jpegs. They managed to place three phones elevated some 36 meters above the ground on a cherry picker on a beach in South Wales, in the UK, to cover a canvas of 42 meters x 24 meters… Basically creating the “World’s Largest Stop-motion Animation”.

3. 1 . Nokia N8 – The world’s largest stop motion film http://www.youtube.com/watch?v=ieN2vhslTTU Check out the making of the video here! http://vimeo.com/27019750

4. 2. Summertime is Pepsi Time A new campaign, "Summer Time Is Pepsi Time," for the flagship Pepsi brand, takes a swipe at rival Coke with a little help from Santa Claus. It's the third effort from the company in the past year to attack a Coca-Cola brand. Late last summer a pepsi max spot took on coke zero, and in March sierra mist took aim at sprite. In the "Summer Time" spot, which was created by Omnicom Group's tbwa/chiat/day , Santa parties on the beach . A second spot is also on tap from tbwa. The campaign also includes radio, out-of-home and digital buys, as well as social-media elements. For example, the "Naughty Elf" from Pepsi's TV spot took over the brand's Twitter handle. And a Foursquare partnership will see consumers checking into hot summer locations, such as beaches. With their upcoming deal on Xfactor, the next 6 months are looking good for Pepsi.

5. 2. Summertime is Pepsi Time http://www.youtube.com/watch?v=J8jmSdO20_s&feature=player_embedded

6. C 3. Clever use of ipad for an anti fur campaign This is a very clever use of a simple ipad function – swiping to change the page. The iPad version of DATUM magazine in Austria features an advertisement for a fictitious furrier. You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to remove the advertisement by making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear. This interactive iPad ad was created for VGT (Association Combating Animal Factories).

7. 3. Clever use of ipad for an anti fur campaign http://www.youtube.com/watch?v=mrjQjPKlTd8&feature=player_embedded#at=29

8. 4. Living Social Tackle Groupon With Innovative London Cab Campaign Living Social who run daily deals but are not as well known as Groupon are having to come up with lots of creative ways of getting their message out in order to get people interested in their deals site. their latest campaign using a London Cab to have a little fun was a great way of getting the message out there. Not only was the cab fully branded with their logos on the outside but when normal passengers entered the car were told that they could either continue to their normal destination or spin a set of virtual dice to be sent to a new location where they would get to try one of the daily deals available on the site.

9. 4. Living Social Tackle Groupon With Innovative London Cab Campaign http://www.youtube.com/watch?feature=player_embedded&v=xaVNFJ5lcbE

10. 5. iPad Head Girl Check out this pretty slick viral campaign, one that promotes a new men’s magazine that will only be available on the iPad environment. The magazine Cosmo in New York have launched a strange but brilliant advertising concept where a woman has walked around the city with 4 iPads strapped to her head. The video does a better job of explaining it than words could but it’s a pretty smart concept because users had to slowly figure out that to engage with the magazine they actually had to swipe a page on her “Face”. This has been picked up on numerous blogs over the weekend and the video itself approaches 1 million views. The video which features pre-shot footage of the girl walking in the park. The actress was able to see via a hidden camera in her purse and a pair of video glasses inside the helmet.

11. 5. iPad Head Girl http://www.youtube.com/watch?v=fLPMLJgGsiA&feature=player_embedded