The document discusses various innovative marketing campaigns and technologies, including Samsung's emotional storytelling for home appliances and Tesco's 'safety bags' designed to reduce pesticide contamination. It also highlights new features from social media and e-commerce platforms like Amazon Spark and Asos visual search, as well as Toyota's mobile app promoting safer driving. Additionally, the document reviews the YouTube ads leaderboard for July 2017.

2. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
J u l y 2 0 1 7
ana.cuenca@cheil.com

3. THE POLAR STORY
This is the latest emotional
campaign made by Cheil Ukraine for
Samsung.
And this is what Vladyslava Denys,
creative director in Cheil Worldwide
Ukraine, said about it: “Samsung’s
technology is designed to break
barriers to make people’s lives
better. In this film we have
continued developing the approach
of emotional storytelling for
Samsung in the home appliance
category. People love stories. We
wanted not only to tell the
technology story but to do it in a
way that touches people’s hearts,
too.”
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TESCO SAFETY BAGS
Cheil Worldwide Hong Kong and
Tesco China have created 'Safety
Bags,' a bag that removes harmful
pesticides to help protect people
from contaminated fruit and veg.
The bags use photocatalysis, a
process that breaks down
compounds using the power of light,
and is proven to destroy toxic
chemicals, including pesticides.
Tesco is currently trialing the bags
after one Greenpeace study found
that up to 90% of all fruit and
vegetables sold in China contained
pesticide residues.
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5. FACEBOOK WATCH
Facebook has launched its big attack
against TV, creating a new home for
original video content produced
exclusively for Facebook by partners,
who will earn 55 percent of ad break
revenue.
Watch features personalized
recommendations of live and
recorded shows to watch, plus
categories like “Most Talked About,”
“What’s Making People Laugh” and
“Shows Your Friends Are Watching.”
Discover more about Watch 
http://bit.ly/2vQkAv2
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6. AMAZON SPARK
Amazon has introduced its own
version of images social networks,
called Spark. It's an entirely new
feature for Amazon Prime members
to help them to discover new
products, mixing the user experience
between Pinterest and Instagram.
Spark encourages its users to post
photos of products they love, other
people can comment on posts and
give "smiles" and of course buy it on
Amazon.
This is the new way of online
shopping as a social experience.
Learn more 
http://amzn.to/2uPW6Sr
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7. THE INTERACTIVE
ORCHESTRA
Accenture Australia has developed
an immersive and interactive
orchestral experience bringing
together data, artificial
intelligence, music, the web, real-
time visualizations and the
Adobe Marketing Cloud.
The Interactive Orchestra is an
example of how to capture,
analyze and respond to customer
preferences in real-time and at
scale to create compelling and
personalized human experiences.
Learn more watching the video 
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8. ASOS VISUAL SEARCH
Visual search is fast becoming a
staple of shopping apps, and ASOS is
the latest online retailer to updated
its iOS application with the ability to
search for clothes and accessories
using pictures.
The search function can recognize
items from photos you take, or from
snaps of magazine pages. It will also
accept pictures uploaded from a
camera roll, or screenshots from
other apps/websites.
This updated will be available for
Android soon.
Learn more:
http://bit.ly/2i6T5aL
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9. LITTLE WONDERS
Monster Media partnered with
BBDONY and Johnson & Johnson
to create a motion interactive
experience that showed how
strong amazing watch people's
reaction.
This activation is part of the
Johnson's Baby global campaign
#LittleWonders
Watch the video and discover
more 
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10. FRONTROW
This is the newest wearable camera,
which is built into a necklace and
designed to record life experiences
automatically or make a fashion
statement when users are not
snapping photos and video.
FrontRow is about the size of around
smartwatch, connects with iOS and
Android devices via an app, and
comes with a main 8-megapixel
camera with 140-degree wide-angle
lens which gives you a view similar to
that of a GoPro.
Discover more:
https://www.frontrow.com/
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11. SAFE AND SOUND APP
Toyota Europe has developed with
Saatchi & Saatchi London an
innovative mobile app that
encourages safer driving for young
drivers and provides peace of mind
to their parents. Safe and Sound
app also has been presented as a
part of Toyota’s commitment to
making the roads safer for
everyone.
Discover how the app works here:
http://bit.ly/2wgx5iV
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12. YOUTUBE LEADERBOARD
This is the Youtube Ads
Leaderboard of July 2017, the top
ads that people chosen to watch,
and the most watched ad in this
month created by Media Arts Lab
for Apple.
Know the entire ads here:
http://bit.ly/2fKXuz7
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13. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
J u l y 2 0 1 7
ana.cuenca@cheil.com