This document summarizes 5 viral videos: 1) A video of a 5-year-old girl describing her impressions of various brand logos, revealing how branding takes hold from a young age. 2) A sequel Volkswagen ad featuring a dog training to chase a Beetle. 3) Doritos' annual Crash the Super Bowl contest returning with a $1 million prize for the top-rated user-generated ad. 4) A Belgian video company offering to create a free video for charities when customers hire them for travel videos. 5) A comedic video of a Scottish man's frustrations as Siri fails to understand his request for a "Jammy Dodger" bisc

1. 5
06th February 2012

2. 1. A five year old„s first impressions on brand
logos
Who better to review your brand logos than a 5 year old? The
young girl flies through the clutter of all the logos with cute and very
literal translations of the images she sees, revealing how early
some commercial brand identities take hold in the collective
consciousness.
Some of the bigger brands she recognises instantly and others she
describes in ways that are both humorous and refreshingly honest.
The video shows how we form a perception of branding from a very
early age and just how powerful the world of logos really is.

3. 1. A five year old„s first impressions on brand
logos
http://www.youtube.com/watch?feature=player_embedded&v=N4t3-__3MA0

4. 2. VW “The Dog Strikes Back“
A chubby dog gets in shape to chase a Beetle in
Volkswagen‟s sequel to its “The Force” Super Bowl ad
from 2011. The 2011 advert featured a miniature Darth
Vader attempting to use “The Force” on numerous
household objects and has to date garnered over
49million viewers.
In keeping with the successful Star Wars theme VW
released a teaser titled “The Bark Side” on January 18th
which alone is on over 10million views....hence “The Dog
Strikes Back” special guest

5. 2. VW “The Dog Strikes Back“
http://www.youtube.com/watch?feature=player_embedded&v=0-9EYFJ4Clo#!

6. 3. Doritos – Crash the Superbowl
Crash the Super Bowl," Doritos' annual contest which pits consumer-created
spots for the brand against each other for the chance to have one air during
the superbowl is back.
This year, 6,100 entries were submitted, and the five finalist videos have
been selected.
This year, just like last, a $1 million cash prize is on the line if one of the ads
makes the top 3 superbowl ratings. The stakes are a little bit higher this time
around--the maker of the ad that actually makes it to the Super Bowl will get
a guaranteed job working on a Doritos brand project with the lonely island-
the Andy Samberg-helmed comedy group.
The Lonely Island were supposed to create their own spot, but they will no
longer be making one, with that airtime going to another finalist. Two, not
one, aspiring filmmakers will see their spots air on advertising's biggest night,
with the second spot selected by an internal team at Doritos

7. 3. Doritos – Crash the Superbowl
http://www.youtube.com/user/CrashtheSuperBowl
http://www.crashthesuperbowl.com/#

8. 4. TimBookTwo
– Buy One Video, Give One Video
A Belgian video production company aimed at travel companies has
developed a unique B2B initiative for it‟s more socially-conscious
customers.
TimBookTwo aims to encourage travel businesses to use their filming
team for their travel videos, and in return will create a video free of
charge for a charity to help highlight their goals and endeavours.

9. 4. TimBookTwo
– Buy One Video, Give One Video
http://www.youtube.com/watch?feature=player_embedded&v=Dydei-tK5mE

10. 5. Siri is not ready for Scotland
Anyone that has ever found Siri not understanding them because of
their accent will identify with this. This video has been doing the
rounds over the last two days and depicts one Scottish man‟s
ordeal when asking Siri to find him a Jammy Dodger (a biscuit, not
a sandwich which is probably why poor Siri was confused).
Needless to say, Siri doesn‟t understand the request and what
follows is a tirade of abuse hurled at the mobile assistant. Hilarious!

11. 5. Siri is not ready for Scotland
http://www.youtube.com/watch?feature=player_embedded&v=SGxKhUuZ0Rc