SlideShare a Scribd company logo
Proudly brought to you by NATIVE VML
October 2016
THETRENDSREPORT
A MONTHLY SNAPSHOT OF TRENDS IN
MARKETING, STORYTELLING AND DIGITAL
CULTURE FOR AFRICA.
CREATIVITY
AND A NEW
REALITY
At NATIVE VML, we believe that the new frontier
of creativity is in the ability to orchestrate ideas
that live in people’s lives — not ideas that
interrupt them.
Without the necessary tools and a passion for
collaboration, we will continue to operate in silos
and in opposition to how the connected consumer
behaves and what she desires.
Collaboration breeds a
new reality
LighttheFuse—astartuppromisingtomake
collaborationbetweendesignersanddevelopers
easier.
Withoutcollaboration,itwouldbeimpossibleforpeopleto
worktogetherandeffectivelyharnesstheircollective
creativity.
A new startup, Fuse,offerstoolsthatrecentlybecame
availabletothepublic.Thesetoolsallowdeveloperstobuild
appssimilarlytohowdesignersworkinPhotoshop,Sketch
orAfterEffects.Itprovidesa‘what-you-see-is-what-you-get’
designexperienceandwillworkacrossavarietyof
platforms.
Source: http://venturebeat.com/2015/12/28/15-interesting-startups-to-watch-in-2016/
READ MORE
One of the benefits of evolving technology is that
we can tackle problems in new ways using
methods once thought impossible.
By way of example, we can now generate enough
electricity to power our homes by peddling a bike,
or we can potentially build solar energy-capturing
roofs at a lower cost than building a traditional
roof (thanks to favourite South African Elon
Musk).
Given the above, does micro-biotic technology
sound crazy?
Rethinking the bad
Designerbacteriainapilltotreatdisease.
“Syntheticbiologistsaredevelopinggeneticallymodified
bacteriathatyouswallow.”
Theseexperimentalpillscontainbacteriadesignedtotreat
araremetabolicdiseasebysoakinguplargeamountsof
ammoniainapatient’sstomach.
Testingwillbeginin2017,andalreadydesignerbacteria
startupslikeEarnestPharmaceuticalshaverevolutionary
plans,includingusingsalmonellatofightcancer.
Source: https://www.technologyreview.com/s/602724/companies-bet-on-designer-bacteria-as-new-
way-to-treat-disease/
READ MORE
INNOVATION
AND DISRUPTION
Human beings seem to have the odd propensity
to desire a reality beyond our own. Augmented
reality and, in particular, virtual reality has been
making massive waves for brands that want to
provide this ‘new’ reality.
More dimensions,
more experiences, more
realities
Remember Magic Leap? Well they’re still trying to
change everything.
Magic Leap, the startup we’ve covered previously that promises
a mixed reality experience beyond our wildest dreams, has
announced several product development milestones.
A total of $1.4 billion in funding demonstrates a good deal of
interest in their ‘lightfield’ technology, which will improve both AR
and VR experiences, but will also form the basis for “a new kind
of contextual computer”.
Can you imagine playing Pokemon Go in an augmented, mixed
reality world? This development might be the very thing to
reignite interest in our existing reality.
READ MORE
Source: http://futurism.com/a-sneak-peak-inside-magic-leap-remaking-the-world-around-us/
Image Source: http://vrsource.com/wp-content/uploads/2016/07/Leap.jpg
MEDIA
JUJITSU
Drone use has recently been on the rise, and as
consumers begin to find their wings, governments
are scrambling for ways to appropriately regulate
now easily-accessible airspace.
In the midst of this, brands are attempting to take
advantage of this emerging technology, as they
are wont to do, to advertise in new and innovative
ways.
Flying high
Uber uses drones to advertise to drivers stuck in
traffic.
Many of us have seen the witty Gautrain billboards that speak
directly to the frustration of motorists stuck in nauseating traffic.
Well Uber has taken this message to the next level. Using
drones, the taxi disruption company greeted motorists with signs
advertising UberPool; the carpooling service they launched
recently. Signs read, “The city would be for you, not 5,5 million
cars,” or, “Driving by yourself? This is why you can never see the
volcanoes.”
MIT Technology Review labeled the campaign as “heckling”
drivers, and Popular Science mused over whether this form of
advertising could soon emerge in the United States.
READ MORE
Source: http://www.theverge.com/2016/10/17/13308014/uber-drone-advertising-mexico-city-carpool-
dystopia
Image Source: https://www.technologyreview.com/s/602662/ubers-ad-toting-drones-are-heckling-
drivers-stuck-in-traffic/
CONNECTING THE
UNCONNECTED
South Africa has one of the highest data rates per
capita in not just Africa, but in the entire world.
When will data prices fall? When will the less
fortunate have greater access to information?
When will we close the digital divide?
With South Africa moving onto a single open
spectrum, we could start to see increased
competition drive prices down in what has been a
relatively monopolized mobile
telecommunications market.
#DataMustFall
A group of business leaders plans to launch 5G
in South Africa.
Paul Harris, Michael Jordaan and Ravi Naidoo
are planning to bring South Africa the first 5G
wireless data network.
This comes at an opportune time as
#DataMustFall demands gain momentum and
consumers tire of telecom giants charging
higher prices for data than those in other
developing countries.
The group plans to form a private company that
will utilize less expensive technology and avoid
complex billing systems to bring prices down.
READ MORE
Source: http://www.capetalk.co.za/articles/35456/affordable-5g-coming-to-south-africa-not-
only-its-richer-suburbs
Image Source: https://d.ibtimes.co.uk/en/full/1463123/5g-network.jpg?w=736
WE ARE NATIVE VML

More Related Content

What's hot

NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016
VML South Africa
 
NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015
VML South Africa
 
NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015
VML South Africa
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends Report
VML South Africa
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
dentsu
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
VML South Africa
 
Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015
Soap Creative
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 Trends
Karen Saba
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Ogilvy
 
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesDay 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Ogilvy
 
TrendWatch September 2017
TrendWatch September 2017TrendWatch September 2017
TrendWatch September 2017
Solange Francois
 
TrendWatch April 2018
TrendWatch April 2018TrendWatch April 2018
TrendWatch April 2018
Solange Francois
 
TrendWatch December 2017
TrendWatch December 2017TrendWatch December 2017
TrendWatch December 2017
Solange Francois
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
HUB INSTITUTE
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
M S
 
16 Trends for 2016
16 Trends for 201616 Trends for 2016
16 Trends for 2016
Steve Williamson
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
dentsu
 
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
Bridget Jung
 
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Havas Media
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
 

What's hot (20)

NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016
 
NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015
 
NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015NATIVE VML Trends Report September 2015
NATIVE VML Trends Report September 2015
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends Report
 
Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016Carat Curates Ten Themes from Cannes 2016
Carat Curates Ten Themes from Cannes 2016
 
NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015NATIVE VML Trends Report July 2015
NATIVE VML Trends Report July 2015
 
Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 Trends
 
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
Day 1 Recap at #CannesLions 2013 / #OgilvyCannes
 
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesDay 2 Recap at #CannesLions 2013 / #OgilvyCannes
Day 2 Recap at #CannesLions 2013 / #OgilvyCannes
 
TrendWatch September 2017
TrendWatch September 2017TrendWatch September 2017
TrendWatch September 2017
 
TrendWatch April 2018
TrendWatch April 2018TrendWatch April 2018
TrendWatch April 2018
 
TrendWatch December 2017
TrendWatch December 2017TrendWatch December 2017
TrendWatch December 2017
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
 
16 Trends for 2016
16 Trends for 201616 Trends for 2016
16 Trends for 2016
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
 
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
 
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
 

Viewers also liked

Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Mike Abel
 
Mobile Marketing_VML_Oct. '09 KC/IABC Professional Development
Mobile Marketing_VML_Oct. '09 KC/IABC Professional DevelopmentMobile Marketing_VML_Oct. '09 KC/IABC Professional Development
Mobile Marketing_VML_Oct. '09 KC/IABC Professional Development
Paul Arnhold
 
Mobile Phones in Africa
Mobile Phones in AfricaMobile Phones in Africa
Mobile Phones in Africa
Marlon Parker
 
Motorola
MotorolaMotorola
Motorola
Vikas Nama
 
GfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer JourneysGfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer Journeys
nurago
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
Moses Kemibaro
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016
Raymond Buckle
 
Chin credential feb 2017
Chin credential feb 2017Chin credential feb 2017
Chin credential feb 2017
Trần Lý Hùng
 
Digital Agency Credential - 1 minute to know a bit about Calkboard
Digital Agency Credential - 1 minute to know a bit about CalkboardDigital Agency Credential - 1 minute to know a bit about Calkboard
Digital Agency Credential - 1 minute to know a bit about Calkboard
Chalkboard Asia
 
South Africa mobile consumer trends
South Africa mobile consumer trendsSouth Africa mobile consumer trends
South Africa mobile consumer trends
On Device Research
 
Introducing Hyper Charrette: A New Approach to Rapid Prototyping
Introducing Hyper Charrette: A New Approach to Rapid PrototypingIntroducing Hyper Charrette: A New Approach to Rapid Prototyping
Introducing Hyper Charrette: A New Approach to Rapid Prototyping
VML
 
Oppo Smartphone Launch SA - Assignment
Oppo Smartphone Launch SA - AssignmentOppo Smartphone Launch SA - Assignment
Oppo Smartphone Launch SA - Assignment
Fezile Dhlamini
 
500 Demo Day Batch 19: Gestoos
500 Demo Day Batch 19: Gestoos500 Demo Day Batch 19: Gestoos
500 Demo Day Batch 19: Gestoos
500 Startups
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
We Are Social Singapore
 
Mobile Marketing in South Africa
Mobile Marketing in South AfricaMobile Marketing in South Africa
Mobile Marketing in South Africa
Mark Smith
 

Viewers also liked (15)

Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
 
Mobile Marketing_VML_Oct. '09 KC/IABC Professional Development
Mobile Marketing_VML_Oct. '09 KC/IABC Professional DevelopmentMobile Marketing_VML_Oct. '09 KC/IABC Professional Development
Mobile Marketing_VML_Oct. '09 KC/IABC Professional Development
 
Mobile Phones in Africa
Mobile Phones in AfricaMobile Phones in Africa
Mobile Phones in Africa
 
Motorola
MotorolaMotorola
Motorola
 
GfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer JourneysGfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer Journeys
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016
 
Chin credential feb 2017
Chin credential feb 2017Chin credential feb 2017
Chin credential feb 2017
 
Digital Agency Credential - 1 minute to know a bit about Calkboard
Digital Agency Credential - 1 minute to know a bit about CalkboardDigital Agency Credential - 1 minute to know a bit about Calkboard
Digital Agency Credential - 1 minute to know a bit about Calkboard
 
South Africa mobile consumer trends
South Africa mobile consumer trendsSouth Africa mobile consumer trends
South Africa mobile consumer trends
 
Introducing Hyper Charrette: A New Approach to Rapid Prototyping
Introducing Hyper Charrette: A New Approach to Rapid PrototypingIntroducing Hyper Charrette: A New Approach to Rapid Prototyping
Introducing Hyper Charrette: A New Approach to Rapid Prototyping
 
Oppo Smartphone Launch SA - Assignment
Oppo Smartphone Launch SA - AssignmentOppo Smartphone Launch SA - Assignment
Oppo Smartphone Launch SA - Assignment
 
500 Demo Day Batch 19: Gestoos
500 Demo Day Batch 19: Gestoos500 Demo Day Batch 19: Gestoos
500 Demo Day Batch 19: Gestoos
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
 
Mobile Marketing in South Africa
Mobile Marketing in South AfricaMobile Marketing in South Africa
Mobile Marketing in South Africa
 

Similar to NATIVE VML October Trends Report

15 Companies to watch
15 Companies to watch15 Companies to watch
15 Companies to watch
Abhipsha Mishra
 
15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis
Brian Solis
 
Understanding VR & AR for immersive marketing
Understanding VR & AR for immersive marketingUnderstanding VR & AR for immersive marketing
Understanding VR & AR for immersive marketing
Ayesha Aaliyah
 
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrowAIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
Thomas Doennebrink
 
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Thomas Doennebrink
 
GAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New RulesGAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New Rules
Fabernovel
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
Havas Media
 
2015 Tech Predictions
2015 Tech Predictions2015 Tech Predictions
2015 Tech Predictions
Donnovan Andrews
 
Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519
Ratthanakorn Junnoy
 
0507 057 01 98 * Adana Yuregir Klima Servisleri
0507 057 01 98 * Adana Yuregir Klima Servisleri0507 057 01 98 * Adana Yuregir Klima Servisleri
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
Havas
 
VR Industry Emergence Overview
VR Industry Emergence OverviewVR Industry Emergence Overview
VR Industry Emergence Overview
Nishchal Raj Neupane
 
Enabling A Digital India
Enabling A Digital IndiaEnabling A Digital India
Enabling A Digital India
INDUSCommunity
 
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 20165 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
Siddharth Surana
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
dentsu
 
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
WIN World
 
Eight technology trends ready for exploitation in 2018
Eight technology trends ready for exploitation in 2018Eight technology trends ready for exploitation in 2018
Eight technology trends ready for exploitation in 2018
Alan Oviatt
 
Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016
We Are Social
 
LCTop10DigitalTrends-FINAL-Report
LCTop10DigitalTrends-FINAL-ReportLCTop10DigitalTrends-FINAL-Report
LCTop10DigitalTrends-FINAL-Report
Laura StMarie
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
Tom Goodwin
 

Similar to NATIVE VML October Trends Report (20)

15 Companies to watch
15 Companies to watch15 Companies to watch
15 Companies to watch
 
15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis15 Startups to Watch in 2015 -2016 by Brian Solis
15 Startups to Watch in 2015 -2016 by Brian Solis
 
Understanding VR & AR for immersive marketing
Understanding VR & AR for immersive marketingUnderstanding VR & AR for immersive marketing
Understanding VR & AR for immersive marketing
 
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrowAIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
 
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
 
GAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New RulesGAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New Rules
 
CES 2016: 10 Trends
CES 2016: 10 TrendsCES 2016: 10 Trends
CES 2016: 10 Trends
 
2015 Tech Predictions
2015 Tech Predictions2015 Tech Predictions
2015 Tech Predictions
 
Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519Sxsw2016takeaways 160318195519
Sxsw2016takeaways 160318195519
 
0507 057 01 98 * Adana Yuregir Klima Servisleri
0507 057 01 98 * Adana Yuregir Klima Servisleri0507 057 01 98 * Adana Yuregir Klima Servisleri
0507 057 01 98 * Adana Yuregir Klima Servisleri
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
VR Industry Emergence Overview
VR Industry Emergence OverviewVR Industry Emergence Overview
VR Industry Emergence Overview
 
Enabling A Digital India
Enabling A Digital IndiaEnabling A Digital India
Enabling A Digital India
 
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 20165 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
 
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
WIN WORLD INSIGHTS | ISSUE 10 | YEAR 02
 
Eight technology trends ready for exploitation in 2018
Eight technology trends ready for exploitation in 2018Eight technology trends ready for exploitation in 2018
Eight technology trends ready for exploitation in 2018
 
Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016
 
LCTop10DigitalTrends-FINAL-Report
LCTop10DigitalTrends-FINAL-ReportLCTop10DigitalTrends-FINAL-Report
LCTop10DigitalTrends-FINAL-Report
 
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
 

More from VML South Africa

NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015
VML South Africa
 
NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015
VML South Africa
 
NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015 NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015
VML South Africa
 
NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015
VML South Africa
 
NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014
VML South Africa
 
NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014
VML South Africa
 
NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014
VML South Africa
 
NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014
VML South Africa
 
NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014
VML South Africa
 
6 tech trends to watch in 2014
6 tech trends to watch in 20146 tech trends to watch in 2014
6 tech trends to watch in 2014
VML South Africa
 
NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014
VML South Africa
 
December 2013 Mobile Report
December 2013 Mobile ReportDecember 2013 Mobile Report
December 2013 Mobile Report
VML South Africa
 
Mobile Report Highlights of 2013
Mobile Report Highlights of 2013Mobile Report Highlights of 2013
Mobile Report Highlights of 2013
VML South Africa
 
Mobile Report November 2013
Mobile Report November 2013Mobile Report November 2013
Mobile Report November 2013
VML South Africa
 
Cannes in a Can 2013
Cannes in a Can 2013Cannes in a Can 2013
Cannes in a Can 2013
VML South Africa
 
Mobile Report September 2013
Mobile Report September 2013Mobile Report September 2013
Mobile Report September 2013
VML South Africa
 
Mobile Report August 2013
Mobile Report August 2013 Mobile Report August 2013
Mobile Report August 2013
VML South Africa
 

More from VML South Africa (17)

NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015NATIVE VML Trends Report April 2015
NATIVE VML Trends Report April 2015
 
NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015NATIVE VML Trends Report MAY 2015
NATIVE VML Trends Report MAY 2015
 
NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015 NATIVE VML Trends Report March 2015
NATIVE VML Trends Report March 2015
 
NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015NATIVE VML Trends Report February 2015
NATIVE VML Trends Report February 2015
 
NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014NATIVE VML: June Mobile Report 2014
NATIVE VML: June Mobile Report 2014
 
NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014NATIVE VML Mobile Report May 2014
NATIVE VML Mobile Report May 2014
 
NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014NATIVE VML April Mobile Report 2014
NATIVE VML April Mobile Report 2014
 
NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014NATIVE VML March Mobile Report 2014
NATIVE VML March Mobile Report 2014
 
NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014NATIVE VML Mobile Report February 2014
NATIVE VML Mobile Report February 2014
 
6 tech trends to watch in 2014
6 tech trends to watch in 20146 tech trends to watch in 2014
6 tech trends to watch in 2014
 
NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014NATIVE VML Mobile Report January 2014
NATIVE VML Mobile Report January 2014
 
December 2013 Mobile Report
December 2013 Mobile ReportDecember 2013 Mobile Report
December 2013 Mobile Report
 
Mobile Report Highlights of 2013
Mobile Report Highlights of 2013Mobile Report Highlights of 2013
Mobile Report Highlights of 2013
 
Mobile Report November 2013
Mobile Report November 2013Mobile Report November 2013
Mobile Report November 2013
 
Cannes in a Can 2013
Cannes in a Can 2013Cannes in a Can 2013
Cannes in a Can 2013
 
Mobile Report September 2013
Mobile Report September 2013Mobile Report September 2013
Mobile Report September 2013
 
Mobile Report August 2013
Mobile Report August 2013 Mobile Report August 2013
Mobile Report August 2013
 

Recently uploaded

Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
Mobile App UI Design Trends .pdf
Mobile App UI Design Trends             .pdfMobile App UI Design Trends             .pdf
Mobile App UI Design Trends .pdf
technologiesintelio
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
Saravanan Sugadevan
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
Donna Lenk
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
How to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing CareerHow to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing Career
gchaitya21
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 

Recently uploaded (20)

Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
Mobile App UI Design Trends .pdf
Mobile App UI Design Trends             .pdfMobile App UI Design Trends             .pdf
Mobile App UI Design Trends .pdf
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
How to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing CareerHow to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing Career
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 

NATIVE VML October Trends Report

  • 1. Proudly brought to you by NATIVE VML October 2016 THETRENDSREPORT
  • 2. A MONTHLY SNAPSHOT OF TRENDS IN MARKETING, STORYTELLING AND DIGITAL CULTURE FOR AFRICA.
  • 4. At NATIVE VML, we believe that the new frontier of creativity is in the ability to orchestrate ideas that live in people’s lives — not ideas that interrupt them. Without the necessary tools and a passion for collaboration, we will continue to operate in silos and in opposition to how the connected consumer behaves and what she desires. Collaboration breeds a new reality
  • 5. LighttheFuse—astartuppromisingtomake collaborationbetweendesignersanddevelopers easier. Withoutcollaboration,itwouldbeimpossibleforpeopleto worktogetherandeffectivelyharnesstheircollective creativity. A new startup, Fuse,offerstoolsthatrecentlybecame availabletothepublic.Thesetoolsallowdeveloperstobuild appssimilarlytohowdesignersworkinPhotoshop,Sketch orAfterEffects.Itprovidesa‘what-you-see-is-what-you-get’ designexperienceandwillworkacrossavarietyof platforms. Source: http://venturebeat.com/2015/12/28/15-interesting-startups-to-watch-in-2016/ READ MORE
  • 6. One of the benefits of evolving technology is that we can tackle problems in new ways using methods once thought impossible. By way of example, we can now generate enough electricity to power our homes by peddling a bike, or we can potentially build solar energy-capturing roofs at a lower cost than building a traditional roof (thanks to favourite South African Elon Musk). Given the above, does micro-biotic technology sound crazy? Rethinking the bad
  • 9. Human beings seem to have the odd propensity to desire a reality beyond our own. Augmented reality and, in particular, virtual reality has been making massive waves for brands that want to provide this ‘new’ reality. More dimensions, more experiences, more realities
  • 10. Remember Magic Leap? Well they’re still trying to change everything. Magic Leap, the startup we’ve covered previously that promises a mixed reality experience beyond our wildest dreams, has announced several product development milestones. A total of $1.4 billion in funding demonstrates a good deal of interest in their ‘lightfield’ technology, which will improve both AR and VR experiences, but will also form the basis for “a new kind of contextual computer”. Can you imagine playing Pokemon Go in an augmented, mixed reality world? This development might be the very thing to reignite interest in our existing reality. READ MORE Source: http://futurism.com/a-sneak-peak-inside-magic-leap-remaking-the-world-around-us/ Image Source: http://vrsource.com/wp-content/uploads/2016/07/Leap.jpg
  • 12. Drone use has recently been on the rise, and as consumers begin to find their wings, governments are scrambling for ways to appropriately regulate now easily-accessible airspace. In the midst of this, brands are attempting to take advantage of this emerging technology, as they are wont to do, to advertise in new and innovative ways. Flying high
  • 13. Uber uses drones to advertise to drivers stuck in traffic. Many of us have seen the witty Gautrain billboards that speak directly to the frustration of motorists stuck in nauseating traffic. Well Uber has taken this message to the next level. Using drones, the taxi disruption company greeted motorists with signs advertising UberPool; the carpooling service they launched recently. Signs read, “The city would be for you, not 5,5 million cars,” or, “Driving by yourself? This is why you can never see the volcanoes.” MIT Technology Review labeled the campaign as “heckling” drivers, and Popular Science mused over whether this form of advertising could soon emerge in the United States. READ MORE Source: http://www.theverge.com/2016/10/17/13308014/uber-drone-advertising-mexico-city-carpool- dystopia Image Source: https://www.technologyreview.com/s/602662/ubers-ad-toting-drones-are-heckling- drivers-stuck-in-traffic/
  • 15. South Africa has one of the highest data rates per capita in not just Africa, but in the entire world. When will data prices fall? When will the less fortunate have greater access to information? When will we close the digital divide? With South Africa moving onto a single open spectrum, we could start to see increased competition drive prices down in what has been a relatively monopolized mobile telecommunications market. #DataMustFall
  • 16. A group of business leaders plans to launch 5G in South Africa. Paul Harris, Michael Jordaan and Ravi Naidoo are planning to bring South Africa the first 5G wireless data network. This comes at an opportune time as #DataMustFall demands gain momentum and consumers tire of telecom giants charging higher prices for data than those in other developing countries. The group plans to form a private company that will utilize less expensive technology and avoid complex billing systems to bring prices down. READ MORE Source: http://www.capetalk.co.za/articles/35456/affordable-5g-coming-to-south-africa-not- only-its-richer-suburbs Image Source: https://d.ibtimes.co.uk/en/full/1463123/5g-network.jpg?w=736

Editor's Notes

  1. http://www.afrocyberpunk.com/archives/new-dimensions/
  2. https://www.technologyreview.com/s/602724/companies-bet-on-designer-bacteria-as-new-way-to-treat-disease/?utm_campaign=internal&utm_medium=homepage&utm_source=cover-story
  3. http://vrsource.com/wp-content/uploads/2016/07/Leap.jpg http://vrsource.com/wp-content/uploads/2016/07/Leap-1200x675.jpg