Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of july 2017
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTJULY2017

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behaviour

3. WHATISHAPPENING
The Drive For Dimples
There's a new plastic surgery trend sweeping
through millennials, and it's all in the quest
for dimples. Called dimpleplasty, it is a 30
minute outpatient procedure that clients
hope will leave them looking like Miranda
Kerr. According to surgeon Wright Jones,
requests for the procedure have tripled
among millennials in the last few years. But
even though millennials love it for its relative
ease and inexpensiveness, it's important to
keep in mind that it is still a surgery, and as
such still has risks.
Source: http://signme.sh/bRkqRr1VP

4. WHATISHAPPENING
Millennials Prefer
Smartphones For
Handling Financial
Services
A recent survey conducted by Legg Mason,
has shed some lights over millennials and
their growing use of smartphones for
accessing financial service or advice. The
survey showed that in the UK around 46
percent of millennials are keen to use their
smartphones to do all their financial
planning, while worldwide this percentage
point stands at 47. The trend of using
smartphones for handling finances is highest
in the UK compared to other European
countries.
Source: http://signme.sh/xPKMSWnJm

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. WHATISHAPPENING
Air France’s Airline For
Millennials
Aimed at tech savvy millennials, this new
brand is entirely designed to meet their
needs and aspirations, by giving them all
sorts of connected offerings while using
Joon’s service. The uniform for the flight
attendants will also be inspired by the new
fashion codes of Millennials, with a blue-
and-white colorway in sneakers, ankle pants,
blazers, and buttoned-up polos etc.
Source: http://signme.sh/Wv3_eG2_7

7. WHATISHAPPENING
Amazon’s New Hybrid
Social And Shopping
Service: Spark
A new feature which seems to be inspired by
Instagram and its use of shoppable photos
will be available for Amazon Prime
subscribers in the US. Amazon Spark is a
feature currently only available on Amazon
iOS app where people can discover things
such as home décor, shoes, food, books etc.
from people who share their same interests.
The feature will make it easier for users to
discover items they like and let them
purchase said items with just one click.
Source: http://signme.sh/-DzbD80-i

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. WHATISHAPPENING
McDonald’s
Lazy Wear
As a one day promotion, select McDonald's
across the United States will be throwing in
some branded lazy wear when you order via
UberEATS. The clothing line is quintessential
McDonald’s with everything from hoodies
covered in hash browns and breakfast
sandwiches, to a big mac pillow, and french
fry flip flops. The promotion is one day only,
and the customer doesn't get to pick which
item they receive if any, as the supplies are
limited.
Source: http://signme.sh/3l1j0AiTq

10. WHATISHAPPENING
Audi And Airbnb
Transform A Stadium
Into A Home
For the upcoming Audi Cup, one family will
have the chance to win an overnight stay
directly on the sidelines via Airbnb and be
able to watch the games on both match days
from their temporary home. The
accommodation specifically set up for the
Audi Cup will appear as a living room during
the day and at night provide the comfort of a
bedroom allowing the family to spend the
night directly next to the pitch.
Source: http://signme.sh/PpoFKZQ_E

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. WHATISHAPPENING
Oxbotica’s Autonomous
Grocery Vans
The vans are called CargoPods, and are small
electric vehicles capable of delivering
groceries directly to a consumer's door
without any human control. Current laws in
Britain such as in the United States, require
the presence of a human driver inside the
vehicle for safety reasons, but as laws and
technology advance, the CargoPod will one
day be completely human free. While the
CargoPod is more of a research project then
a commercial pursuit, self driving vans like it
may one day be the future of delivery.
Source: http://signme.sh/kJ7AhKVzr

13. WHATISHAPPENING
A VR Tour Of Mars
Fusion Media Group has teamed up with
NASA and the Jet Propulsion Laboratory in
Pasadena, Ca to create an immersive virtual
reality experience that takes the user straight
to mars. The experience incorporates 40
square kilometres of martian surface with
dynamic weather and interactive shelters.
The creators hope that the experience will
not only be exciting, but will inspire users to
innovate new solutions for living on Mars.
Source: http://signme.sh/jFdbsxn4E

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. WHATISHAPPENING
The Tasty One Top
Tasty has recently started preorders for its
Tasty One Top, an IoT hot plate of sorts that
connects to the users phone to perfectly
cook every meal. It isn't just a hot plate
however as it is able to perform numerous
tasks such as fry, slow cook, and even sous
vide. It works in combination with an app on
the users phone, from which they can select
one of thousands or recipes, get step by step
instructions, and communicate the exact
heating requirements to the One Top. Tasty
believes the One Top will help make every
meal simple, easy, and cooked to perfection.
Source: http://signme.sh/TD01jG3Wm

16. WHATISHAPPENING
IKEA x HAY
Collaboration
YPPERLIG is the name of the new collection
between IKEA and husband-and-wife duo
Rolf and Mette Hay of HAY. The results of the
collaboration were a collection full of
learning and innovative ideas.
Source: http://signme.sh/_TYZ-aXvg

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