The document highlights various innovative marketing campaigns, including the NCDV's interactive billboard campaign aimed at raising awareness about domestic violence at Euston Station, Stop the Traffik's engaging ads against human trafficking, and unique promotional stunts for the TV show Alcatraz. It also mentions Apple's viral advertising strategy and IKEA's creative approach to promote their bathroom products through an immersive portable toilet experience in Milan. Each campaign utilized engaging visuals and interactive elements to capture public attention and drive action.

1. 5
14th May 2012

2. 1. NCDV Drag Him Away Campaign
The National Centre for Domestic Violence (NCDV) has launched an
interactive billboard campaign at Euston Station to raise awareness
about how people can intervene to help put a stop to domestic
violence. A series of interactive billboards (JC Decaux e-motion
screens) have been installed at Euston Station in London, with the
first big screen playing a video of a man violently shouting at a
woman. The call to action prompted people to start interacting with
the billboard by visiting a mobile site that gave them the possibility to
control the characters and manually (and literally) drag away the man
from the woman. The screens then synchronise to urge people to
report any domestic violence situations to the NCDV so that they can
intervene on the victim's behalf.
.

3. 1. NCDV Drag Him Away Campaign
http://www.youtube.com/watch?v=EEKC-Yu-LeQ&feature=player_embedded

4. 2. Stop the traffik
STOP THE TRAFFIK, FOUNDED IN 2006 WAS SET UP WITH AN AIM TO
BRING AN END TO HUMAN TRAFFICKING WORLDWIDE.
THEIR ADS ARE ELUSIVE AND ENGAGING- THEY HAVE A RUNNING
THEME- “SOMETIMES THINGS JUST AREN’T AS THEY SEEM”
HERES ONE FROM THE RED LIGHT DISTRICT IN AMSTERDAM

5. 2. STOP THE TRAFFIK
http://www.youtube.com/watch?v=y-a8dAHDQoo&feature=player_embedded#!

6. 3. Alcatraz Delivery
Leo Burnett Iberia in Madrid created a buzz around the launch of TV show
Alcatraz for Spanish TV broadcaster laSexta with a campaign that involved
real prisoners delivering genuinely disgusting 'prison style' meals as takeout.
Journalists, bloggers and others were served up with free meals on prison trays,
alongside leaflets of information about the series and its premier. Meanwhile,
people could order meals via the Alcatraz Delivery website, or by phone, and
experience it being delivered by real prisoners (with police escorts).
The stunt spawned virals, posters, social media posts and even a customer
service center to receive complaints. According to the agency, Alcatraz was
the most watched premier of the season , watched by 4.8 million viewers

7. 3. Alcatraz Delivery
http://www.youtube.com/watch?v=46H4VNgJkF0&feature=player_embedded

8. 4. ipod viral
The internet has democratised society, giving us all freedom of
expression.
But it also gives advertisers a welcomed relief from the advertising
police, (for the moment)
Here’s one from apple

9. 4. ipod viral
http://www.youtube.com/watch?v=IPlqhw8AoQI

10. 5. IKEA’s Surprise Toilet
Usually public toilets, and portaloo’s in particular, never reserve nice
surprises. You get in, and you try to get out as soon as possible. But
the story of this portaloo installed in Milan during the recent Design
Week is different. It’s an IKEA toilet or, better, it’s a gateway to the
IKEA world. Check out this fantastic ambient marketing idea to
promote IKEA’s bathrooms line.
From the outside it looked exactly like a portaloo but once
inside, visitors were actually stepping in into a bigger room, 20
square meters of a clean bathroom space all furnished and
maintained by IKEA.

11. 5. IKEA’s Surprise Toilet
http://www.huffingtonpost.com/2012/05/08/ikea-porta-potty_n_1499807.html