Ignition five 30.05.11
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Oneills surf clothing line launched a marketing campaign in Amsterdam where models literally surfed down the city's canals wearing the brand's bikinis, stopping traffic and attracting tourists who took photos and spread word of mouth about the brand online. Renault created an advertisement promoting electric vehicles that questioned why electricity can't be used for transportation as well as everyday appliances, showing a woman charging her Renault ZE electric car. An Argentina beer brand launched an integrated campaign giving men an "excuse" to go to the bar by having the brand perform good deeds for the community based on the number of beers purchased.
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3) A McDonald's augmented reality game in Asia where customers used special paper to dip chicken dippers into sauces on their phones.
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Michelin is a French tire manufacturer that successfully aligned its marketing strategies with emerging technologies. In the late 1800s, it created the first removable pneumatic tire. In 1900, it published the Michelin Guide to boost car and tire sales, distributing 35,000 free copies with maps and service listings. The guide awarded restaurants stars from 1926 onward based on quality. Michelin adapted to technologies by using the guide and star system for over a century to market tires through innovative travel guides and directories. The summary emphasizes how Michelin aligned its marketing objectives with technological changes to drive business growth.
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SMLXL Engagement Manifesto 2003
The document discusses the changing media landscape and the need for brands to shift from traditional advertising to engagement marketing. It notes that audiences are fragmenting across numerous media channels and consumers have more control over their media consumption. This transformational change requires brands to create more value for customers through immersive brand experiences rather than interruptive ads. Examples of engagement marketing campaigns like Pop Idol, Guinness Storehouse, and mobile games are presented as more effective ways for brands to connect with audiences.
Q15-1288_STAD_magazine_A5_45_def
The City of Antwerp supports startups at every stage - from takeoff, to testing ideas, buying services, and helping companies grow. It offers programs like Startup Talks to launch students' entrepreneurial careers, business incubators and coworking spaces to test ideas, discounted services to buy what startups need, and grants/loans/mentorship to help companies grow. The city takes pride in fostering talent and startups from the initial launch all the way to helping them scale up.
September 2012 cultural fuel trend report web
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
OOH Trends
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
Ignition five 08.08.11
Nokia partnered with Aardman Animations and Wieden+Kennedy to create the largest stop motion film using Nokia N8 phones. They placed three phones 36 meters above a beach in Wales to film a 42x24 meter animation over 12 megapixel photos, setting a new Guinness World Record. Pepsi launched a "Summer Time is Pepsi Time" campaign taking aim at Coca-Cola with a Santa-themed commercial. Living Social used an interactive London taxi campaign to promote their daily deals, giving passengers a choice between their destination or a spin to win a deal.
Advertisement
The document provides examples of creative advertisements from various companies around the world. It discusses advertisements that use unique visuals or interactive elements to stand out, as well as competitive advertisements between brands. Examples showcase advertisements for products like BMW, Stabilo pens, electricity providers, iPods, handbags, jeans, and more. The document aims to highlight interesting and innovative advertising campaigns.
2015 #CannesLion Review
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
Ignition Five 08 03 10
The document discusses several topics:
1. A facial recognition app called Recognizr that allows users to gather public information about others using video.
2. A plan by the NYC Taxi and Limousine Commission to provide shared taxis on set routes with designated stops, incentivizing shared rides to reduce costs, pollution and increase transportation options.
3. An imaginative fashion show featuring designs integrating technology and fashion like inflatable dresses and accelerometer-triggered lighting.
Trendstalking: Creativity at Cannes Lions 2014
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
portafolio_2016_GNZ
This document is a portfolio from Gonzalo Lago Amor showcasing his work in advertising, graphic design, photography, and video over 10+ years. It includes examples of client work for campaigns, packaging, branding, and more. The portfolio emphasizes Gonzalo's passion for creativity and strong attention to detail.
BU Paris - A MONTH OF IDEAS - April 2016
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
BU Paris - A MONTH OF IDEAS - November 2015
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by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
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Ignition 5 12.05.14
This document provides summaries of 6 topics:
1) Pedigree is using YouTube's revenue sharing model to raise money for pet adoptions by encouraging people to share a cute video.
2) A climate change platform showed that rising sea levels of 6 feet could flood major cities in the next 100 years to raise awareness.
3) Belgian lawyers bought a domain name related to a radio station's new slogan and offered to trade it for air time to discuss intellectual property issues.
4) A new app links coffee machines to alarms so "snooze" time can be used to start brewing coffee.
5) An inventor has created a $300 3D printer that can print makeup by reading color codes
Ignition 5 22.04.14
This document provides brief summaries of 7 different marketing campaigns or projects:
1) An undisclosed Boston ad agency posted a fake job listing for the "world's toughest job" and interviewed people for it to film their reactions.
2) A Singapore charity confronted "Facebook philanthropy" with ads showing thumbs up around tragic images, calling people to real volunteer work.
3) Kia created a mobile racing game called "GT Ride" to educate people about their new high-performance car and build interest in their brand.
4) Nescafé in France aimed to highlight the casual social experience of coffee with an campaign focusing on companionship and sharing.
5) A New Zealand boutique installed an
Ignition 5 14.04.14
1) A dairy brand in Chile set up a pop-up store where customers could pay for items with exercise rather than money by burning calories on a treadmill.
2) Taco Bell used a viral marketing campaign featuring people named Ronald McDonald saying they love Taco Bell Breakfast to promote their new menu item.
3) A Game of Thrones promotional stunt had fans use Twitter to virtually bring down a statue of the hated character King Joffrey by tweeting #bringdowntheking over a million times.
Ignition 5 07.04.14
This document summarizes several marketing campaigns and initiatives from the past week:
1) The #EndItMovement used a see-through truck at a sporting event to raise awareness of human trafficking.
2) Coca-Cola Hong Kong's "Chok Chok Chok" campaign used a phone app and TV ads to get teens excited about a new product.
3) McDonald's played pranks on customers at the drive-thru as part of an April Fools' campaign.
Ignition 5 07.04.14
This document provides summaries of 6 marketing campaigns or products:
1) An anti-human trafficking campaign using a see-through truck to raise awareness at a sporting event.
2) A gaming app by Coca-Cola Hong Kong that activated from a TV spot's music to catch bottle caps.
3) McDonalds' April Fools drive-thru that surprised customers with an "extraordinary journey".
4) Digital newspaper holders that received live news feeds to advertise a paper's digital version.
5) A furniture store installed interactive seats that played music when sat on together to encourage brand trials.
Ignition 5 07.04.14
This document summarizes several marketing campaigns from the week of April 7th, 2014:
1) An "End It Movement" campaign used a see-through truck to raise awareness of human trafficking at a sporting event in Atlanta.
2) A Coca-Cola campaign in Hong Kong used a phone app game to promote a new TV spot, where users had to shake their phone to catch bottle caps.
3) McDonald's transformed its drive-thru into an "extraordinary journey" with surprises for customers on April Fools' Day.
Ignition 5 31.03.14
The document summarizes various marketing campaigns from around the world:
1) The Museum of the Great War in France launched a Facebook profile imagining what it would have been like if Facebook existed in 1914 during WWI. The profile received over 50,000 followers and increased museum visitors by 45%.
2) A train station in Antwerp launched an interactive game where people received shocks if they kept their fingers in holes for 5 seconds, promoting the new PlayStation game Infamous: Second Son.
3) Oreo created a "Trending Vending Machine" at SXSW that dispensed custom Oreos related to trending topics on Twitter using the hashtag #eatthetweet.
Ignition 5 24.03.14
This document provides a summary of various marketing campaigns and products from this past week:
1) A video called "Dear Future Mom" aims to reassure expectant mothers worried about Down syndrome that their child can live a happy and fulfilling life.
2) A Greek health company called Lanes created an engaging Facebook campaign and interactive vending machine to promote their vitamins.
3) An insurance company in Israel implemented a unique video-on-demand takeover campaign to illustrate that insurance premiums should vary by individual needs.
4) A prototype "Alert Shirt" uses haptic feedback technology to allow soccer fans to experience in-game sensations like impacts and adrenaline rushes.
5)
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing customized cellphones inside fake industry books to recruits, programming their number in to poach four employees and save $80,000. Oscar Mayer created a bacon-scented iPhone plug-in as an alarm clock and app that thousands can win through a contest being promoted with a video, while anyone can download the sizzling bacon sound app.
Ignition 5 18.03.14
Duracell fitted out bus shelters in Canada with heaters that could only be powered when commuters touched both positive and negative symbols, providing warmth on cold days. FP7, an agency in Dubai, avoided headhunter fees by mailing cellphones inside fake industry books personalized for each target, programmed to call the creative director; they hired four people and saved $80,000. Oscar Mayer created a plug-in that emits the smell of bacon as an alarm and a contest for 4,700 to win it, promoting with a video about their bacon.
Ignition 5 10.03.14
This document provides summaries of 5 articles:
1) Pizza Hut's new touchscreen ordering allows diners to order pizza and sides directly from an interactive table.
2) BroApp is an app that automatically sends sweet messages to a user's girlfriend to allow them to spend more time with friends.
3) An ad from Mayhew discusses a new product or concept but does not provide details to avoid giving away the full message.
4) Polar Beer created a cell phone signal blocking beer holder to encourage drinkers to be more present when socializing.
5) A New Zealand soft drink company hid towels and flip flops in outdoor ads to let people literally take summer with them.
Ignition 5 03.03.14
This document summarizes several creative advertising campaigns from this week:
1) Ikea's RGB billboard uses colored lights to reveal three different headlines on the same space, maximizing the impact of a small ad area.
2) LG placed the slimmest ad by measuring the thickness of its new OLED TV against a magazine spine.
3) An Apotek hair product ad used sensors to make a model's hair move as trains passed, appearing to be blown by the wind.
4) Lipton partnered with Muppets Most Wanted to promote tea and playfulness through Kermit the Frog.
5) OBI Germany renovated dull buildings with their products to advertise without aggressive
Ignition 5 10.02.14
This document summarizes marketing campaigns from various companies during the week of World AIDS Day. MWEB provided free WiFi that redirected users to an HIV/AIDS awareness message. Sony launched a waterproof MP3 player and proved it worked by having swimmers test it. Toyota had a program where people could test drive hybrid vehicles from other owners. Burger King offered Big Macs to fans on Facebook to identify true fans, and lost 30,000 followers but gained a more engaged base. Esurance ran a successful hashtag campaign around the Super Bowl that drove social media engagement without airing a traditional commercial.
Ignition 5 27.01.14
This document provides brief summaries of 5 marketing campaigns:
1) Ajax's "Ajax Social Wipes" tool allows users to easily clean up their social media feeds by removing unwanted pages.
2) 20th Century Fox partnered with Thinkmodo to promote the movie "Devil's Due" using an animatronic "devil baby" in New York City to scare and record people's reactions.
3) Coca-Cola's "Happiness Machine" in Sweden was aimed at brightening people's day with summer happiness during a cold, dark winter afternoon.
4) P&G's "Internetervention" campaign uses Isaiah Mustafa to mockingly disdain nine fake
Ignition 5 13.01.14
This document provides brief summaries of 5 items: 1) A print ad for a movie that used a tweet from a film critic, omitting part of the tweet. 2) A Russian steakhouse that promoted its steaks with a flaming billboard stunt. 3) An interactive print ad for a phone that let readers change the phone's color by tapping the page. 4) A Microsoft video highlighting inspiring women of 2013 instead of top search terms. 5) A system in Western Australia where tagged sharks trigger automated tweets when nearing beaches to warn of their location.
Ignition 5 16 12 13
This document summarizes 5 marketing campaigns from the past week:
1) BNP Paribas launched a Twitter-controlled robot that threw tennis balls for Jo-Wilfried Tsonga based on tweets during the French Open.
2) Beldent conducted an experiment with identical twins, one chewing gum and one not, to prove chewing gum makes you appear cooler.
3) PLAN used erasable billboards in Paris and Berlin to raise donations for girls' rights, erasing images to reveal different pictures.
4) Budweiser unveiled a Twitter-powered knitting machine that makes sweaters, adding a stitch for every tweet of #jumpers4des.
5) Nike created a winter-
Ignition 5 09.12.13
Amazon revealed plans to launch a drone delivery service called Amazon Prime Air in 2015. Greenpeace launched a campaign to save the Arctic from oil drilling and climate change featuring "Santa Claus" asking for help. A French media company partnered with a streaming service to launch "Insomny Coffee", a special blend allowing customers free trials. Burger King created pre-roll ads that mock pre-roll ads to promote their brand. IKEA Switzerland launched a website to match people who want company for Christmas Eve through the 26th to avoid empty chairs at their celebrations.
Ignition 5 02.12.13
This document provides summaries of 5 marketing campaigns:
1) Harvey Nichols launched a Christmas campaign called "Sorry, I spent it on myself" encouraging consumers to spend on themselves instead of gifts.
2) To promote the book "Spinfluence", the marketing team manufactured a rumor that Robert Mugabe was visiting New Zealand to demonstrate propaganda techniques.
3) When a Gap ad featuring a Sikh model was defaced with anti-Sikh graffiti, Gap changed its Twitter background to the original ad in a show of support.
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
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Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
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Ignition five 30.05.11
- 1. 5 30th May 2011
- 2. C 1. Oneills Amsterdam Oneills surf clothing line wanted to stand out form the crowd when launching their new bikinis and they managed to do that with a smart marketing campaign in Amsterdam. In a city where it is hard to shock the sight of a troupe of scantily clad women literally surfing down the canals stopped traffic and tourists alike. The event has created lots of content form people taking photos, huge word of mouth buzz and now the video is set to have a life of it’s own online. Smart marketing indeed and certainly put a smile on our faces.
- 4. C 2. Work Experience 2011 Task: To deliver a full media strategy, from concept to delivery for Vodafone s new loyalty scheme Cherry Points. Brief Concept Construct Ads Radio/TV/Outdoor/Press/Online Media strategy Presentation
- 5. C 2. Work Experience 2011
- 6. 3. The Homeless Banner Campaign Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home… When users got to the micro-site, they were promoted to copy the embed code, and paste it onto their own website, essentially giving the banner a place to live. The longer it was embedded and the more that it was interacted with, the brighter the banner became, helping to drive donations and further emergency banner housing to help spread the word…
- 7. 3. The Homeless Banner Campaign http://www.digitalbuzzblog.com/
- 8. 4. Renault Electric Vehicles The 60-second spot, 'Renault ZE', has been created by Paris-based advertising agency PublicisConseil and directed by Dougal Wilson. The ad features people using electricity and energy in their every day lives to power a hairdryer, a computer and a TV. The ad then questions why electricity shouldn’t also be used for travelling, as the camera pans to a woman charging up her Renault ZE. The spot forms part of Renault's 'Drive the Change' proposition and aims to reassure people who are cautious about new technology.
- 9. 4.Renault, the first car manufacturer to offer a range of four electric vehicles
- 10. C 5. The Best Excuse Ever Cerveza Norte, the Argentina beer brand, and Del Campo Nazca Saatchi & Saatchi, have won a Gold at the Clio Awards for Integrated advertising campaign, “Le MejorExcusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.
- 11. 5. The Best Excuse Ever