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WORKSHOP DEC 2016 1
INTRO TO
Design
Thinking
WORKSHOP DEC 2016 2
Agenda
9 : 0 0 H E L L O
9 : 1 0 D E F I N I N G A B R I E F
9 : 3 0 I N T R O T O D E S I G N T H I N K I N G
S T E P 1 : I N S P I R AT I O N
1 1 : 0 0 S T E P 2 : I N S I G H T
1 1 : 3 0 S T E P 3 : I D E AT I O N
S T E P 4 : I M P L E M E N TAT I O N
1 : 0 0 T E A M S H A R E S
1 2 : 0 0
9 : 4 5
1 : 3 0 G O O D B Y E
WORKSHOP DEC 2016 3
r
Formulate
“How Might We…”
questions
THE BRIEF
Identify a challenge.
Don’t assume the
answer in the
question.
Be open enough for discovery,
be specific enough for direction.
ex. How might we
create a dripless ice
cream cone?
ex. How might we redesign ice-
cream to be more portable?
ex. You can’t eat ice-cream
everywhere you want to
WORKSHOP DEC 2016 4
INTRO TO
Design
Thinking
5WORKSHOP DEC 2016
First, it’s a
perspective
DESIGN THINKING
r
with a focus
on people
WORKSHOP DEC 2016 6
DESIGN THINKING
WORKSHOP DEC 2016 7
A human-centered approach to innovation
r
Design as
a holistic
approach
WORKSHOP DEC 2016 8
DESIGN THINKING
WORKSHOP DEC 2016 9
Creating value between offerings
PRODUCTBUSINESS
SERVICEDIGITAL
BRAND
r
We create
options
WORKSHOP DEC 2016 10
DESIGN THINKING
WORKSHOP DEC 2016 1 1
Conventional Business Practise Vs. Design Thinking Approach
MAKE
CHOICES
Converge
MAKE
CHOICES
ConvergeDiverge
CREATE
OPTIONS
&
r
Do/Think
Think/Do
WORKSHOP DEC 2016 12
DESIGN THINKING
WORKSHOP DEC 2016 1 3
Iterate. Iterate. Iterate again
REFINE PROTOTYPE
FEEDBACK
1 4
The 4 steps of a
Design Thinking
approach.
WORKSHOP DEC 2016
LEARN
Insight
DO
ABSTRACT
REAL
Inspiration Implementation
Ideation
Insights
Ideation
Implementation
and the flow…
WORKSHOP DEC 2016
Inspiration
WORKSHOP DEC 2016 16
Design Research
INTRODUCTION TO
LEARN
REAL
Inspiration
WORKSHOP DEC 2016 1 7
We believe:
The better we can empathise with people,
the easier we can create value for them –
and success for organisations.
1 8
DESIGN RESEARCH
How we
do it
WORKSHOP DEC 2016 1 9
rObserve
and listen
in context
DESIGN RESEARCH
As people don’t always say
what they do, or why.
Asking a person with arthritis to show us; how they open their
medication can reveal design opportunities
WORKSHOP 30/06/2014 2 0
WORKSHOP DEC 2016 2 1
r
Look
towards
extremes
DESIGN RESEARCH
EXTREME
USER
Speaking to a person who built his own electric vehicle
r
Explore
analogous
experiences
DESIGN RESEARCH
WORKSHOP DEC 2016 2 2
Experiencing what it’s like to ride in a self-driving car by riding a tandem
bike
r
Immerse
yourself
DESIGN RESEARCH
WORKSHOP DEC 2016 2 3
Recording an experience to share with others
WORKSHOP 30/06/2014 2 4
r
Let’s make a
research plan
CONFIDENTIAL 30/06/2014 2 5
Recognize Existing Knowledge
Identify People to Speak With
Choose Research Methods (choose 3 as a team)
• Observation
• Analogous Inspiration
• Individual Interview
• In-Context Immersion
• Self-Documentation
• Expert Interviews
CONFIDENTIAL 30/06/2014 2 6
Interview help for today
• Introduce yourself and your project
• Don’t ask leading questions
• Ask to “show”, not “tell”
• Why?…and why?…and why?
WORKSHOP 30/06/2014 2 7
r
Go.
WORKSHOP DEC 2016 28
LEARN
Synthesis
Insights
INTRODUCTION TO
ABSTRACT
WORKSHOP DEC 2016 2 9
“Synthesis is the art of meaning-making,
Pattern finding, and Direction setting.”
Observations
and findings
Insights and
Opportunities
SYNTHESIS
WORKSHOP DEC 2016 3 0
SYNTHESIS
How we
do it
WORKSHOP DEC 2016 3 1
r
Tell
Stories
SYNTHESIS
Get immersed in the research
findings, get thoughts down
on paper.
WORKSHOP DEC 2016 3 2
r
Look for
patterns and
tensions
Identify key themes to get a
sense of priority and hierarchy
from findings.
SYNTHESIS
WORKSHOP DEC 2016 3 3
r
Extract
insights
SYNTHESIS
Define a message that sets
the design problem in a new
light.
WORKSHOP DEC 2016 3 6
r
Use
frameworks
SYNTHESIS
Find the strongest
visualisation to tell the
message.
WORKSHOP DEC 2016 3 7
WORKSHOP DEC 2016 3 8
How to
Synthesise
ACTIVITY
WORKSHOP DEC 2016 3 9
•Tell stories. Some things to get the ball rolling
… who was the person?
… what surprised you?

… what did you learn?
… what did you find inspiring?
… what other HMW’s can you think of?

•Capture what was said on post-its

•Analyse and interpret meaning

•Look for patterns and create buckets / theme
WORKSHOP DEC 2016 40
Generating Ideas
INTRODUCTION TO
ABSTRACT
Ideation
DO
WORKSHOP DEC 2016 4 1
r
Formulate
“How Might We…”
questions
SYNTHESIS
Choose some opportunity
areas and formulate the
challenge in a positive way.
WORKSHOP DEC 2016 4 2
“If you want to have good ideas
you must have many ideas”
Linus Pauling
Nobel Prize winning Chemist
WORKSHOP DEC 2016 4 3
GENERATING IDEAS
BRAINSTORM RULES
How we
do it
WORKSHOP DEC 2016 4 4
r
Defer
judgement
GENERATING IDEAS
There are no bad ideas at this point. 

There’s plenty of time to judge later.
WINNER
WORKSHOP DEC 2016 4 5
r
Encourage
wild ideas
GENERATING IDEAS
It’s the wild ideas that often provide the
breakthroughs. It is always easy to bring
ideas down to earth later.
WORKSHOP DEC 2016 4 6
r
Build on the
ideas of others
GENERATING IDEAS
Think ‘and’ rather than ‘but’.
WORKSHOP DEC 2016 4 7
r
Stay focussed
on the topic
GENERATING IDEAS
You get better output if
everyone is disciplined.
WORKSHOP DEC 2016 4 8
r
One conversation
at a time
GENERATING IDEAS
That way all ideas can be heard
and built upon.
WORKSHOP DEC 2016 4 9
r
Be
visual
GENERATING IDEAS
Try to engage the left and right
side of the brain.
WORKSHOP DEC 2016 5 0
r
Headline
your idea
GENERATING IDEAS
Communicate the essence,
without a long speech.
WORKSHOP DEC 2016 5 1
r
Go for quantity
(not quality)
GENERATING IDEAS
Set an outrageous goal and
surpass it.
WORKSHOP DEC 2016 5 2
GENERATING IDEAS
BRAINSTORM RULES
How to
ideate
CONFIDENTIAL 30/06/2014 5 3
Defer judgment
Go for volume
One conversation at a time
Be visual
Build on the ideas of others
Stay on topic
Encourage wild ideas
WORKSHOP DEC 2016 5 4
•Assign a moderator who can keep time, collect
ideas and maintain the brainstorm rules
•Visualise your ideas on post-its, Go for quantity!
Collect all idea post-its on flip-charts!

•Spend 5-10 minutes brainstorming per question
If you get stuck, move on to another HMW

•At the end, vote on your top 3 ideas
That the team feels like developing further
WORKSHOP DEC 2016 55
Prototyping
INTRODUCTION TO
REAL
DO
Implementation
WORKSHOP DEC 2016 5 6
“Prototyping allows us to fail early
so we can succeed sooner”
David Kelley
IDEO Founder
A prototype is anything that helps you communicate or
test an experience with other people to get feedback
WORKSHOP DEC 2016 5 7
PROTOTYPING
How we
do it
WORKSHOP DEC 2016 5 8
r
Rough
to
Inspire
PROTOTYPING
WHAT COULD BEBuild to think
Embrace failure
Just good enough
Gyrus ENT
“One of the first things we noticed was the tangle of wires and awkward hand positions”-
Andrew
WORKSHOP 30/06/2014
“During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
WORKSHOP 30/06/2014
WORKSHOP 30/06/2014 6 4
WORKSHOP DEC 2016 6 5
r
Rapid
to
Evolve
PROTOTYPING
WHAT SHOULD BEBuild to experiment
Expect changes
Define sensibilities
WORKSHOP DEC 2016 6 6
Story
Time
ACTIVITY
WORKSHOP DEC 2016 6 7
•What is the name of your idea?
•Who is it for?
•What is the solution?
•Why people need it?
•What evidence do you have?
•What are your next steps?

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IDEO - Design thinking workshop 2016

  • 1. WORKSHOP DEC 2016 1 INTRO TO Design Thinking
  • 2. WORKSHOP DEC 2016 2 Agenda 9 : 0 0 H E L L O 9 : 1 0 D E F I N I N G A B R I E F 9 : 3 0 I N T R O T O D E S I G N T H I N K I N G S T E P 1 : I N S P I R AT I O N 1 1 : 0 0 S T E P 2 : I N S I G H T 1 1 : 3 0 S T E P 3 : I D E AT I O N S T E P 4 : I M P L E M E N TAT I O N 1 : 0 0 T E A M S H A R E S 1 2 : 0 0 9 : 4 5 1 : 3 0 G O O D B Y E
  • 3. WORKSHOP DEC 2016 3 r Formulate “How Might We…” questions THE BRIEF Identify a challenge. Don’t assume the answer in the question. Be open enough for discovery, be specific enough for direction. ex. How might we create a dripless ice cream cone? ex. How might we redesign ice- cream to be more portable? ex. You can’t eat ice-cream everywhere you want to
  • 4. WORKSHOP DEC 2016 4 INTRO TO Design Thinking
  • 5. 5WORKSHOP DEC 2016 First, it’s a perspective DESIGN THINKING
  • 6. r with a focus on people WORKSHOP DEC 2016 6 DESIGN THINKING
  • 7. WORKSHOP DEC 2016 7 A human-centered approach to innovation
  • 8. r Design as a holistic approach WORKSHOP DEC 2016 8 DESIGN THINKING
  • 9. WORKSHOP DEC 2016 9 Creating value between offerings PRODUCTBUSINESS SERVICEDIGITAL BRAND
  • 10. r We create options WORKSHOP DEC 2016 10 DESIGN THINKING
  • 11. WORKSHOP DEC 2016 1 1 Conventional Business Practise Vs. Design Thinking Approach MAKE CHOICES Converge MAKE CHOICES ConvergeDiverge CREATE OPTIONS &
  • 13. WORKSHOP DEC 2016 1 3 Iterate. Iterate. Iterate again REFINE PROTOTYPE FEEDBACK
  • 14. 1 4 The 4 steps of a Design Thinking approach. WORKSHOP DEC 2016 LEARN Insight DO ABSTRACT REAL Inspiration Implementation Ideation
  • 16. WORKSHOP DEC 2016 16 Design Research INTRODUCTION TO LEARN REAL Inspiration
  • 17. WORKSHOP DEC 2016 1 7 We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.
  • 19. WORKSHOP DEC 2016 1 9 rObserve and listen in context DESIGN RESEARCH As people don’t always say what they do, or why.
  • 20. Asking a person with arthritis to show us; how they open their medication can reveal design opportunities WORKSHOP 30/06/2014 2 0
  • 21. WORKSHOP DEC 2016 2 1 r Look towards extremes DESIGN RESEARCH EXTREME USER Speaking to a person who built his own electric vehicle
  • 22. r Explore analogous experiences DESIGN RESEARCH WORKSHOP DEC 2016 2 2 Experiencing what it’s like to ride in a self-driving car by riding a tandem bike
  • 23. r Immerse yourself DESIGN RESEARCH WORKSHOP DEC 2016 2 3 Recording an experience to share with others
  • 24. WORKSHOP 30/06/2014 2 4 r Let’s make a research plan
  • 25. CONFIDENTIAL 30/06/2014 2 5 Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews
  • 26. CONFIDENTIAL 30/06/2014 2 6 Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?
  • 28. WORKSHOP DEC 2016 28 LEARN Synthesis Insights INTRODUCTION TO ABSTRACT
  • 29. WORKSHOP DEC 2016 2 9 “Synthesis is the art of meaning-making, Pattern finding, and Direction setting.” Observations and findings Insights and Opportunities SYNTHESIS
  • 30. WORKSHOP DEC 2016 3 0 SYNTHESIS How we do it
  • 31. WORKSHOP DEC 2016 3 1 r Tell Stories SYNTHESIS Get immersed in the research findings, get thoughts down on paper.
  • 32. WORKSHOP DEC 2016 3 2 r Look for patterns and tensions Identify key themes to get a sense of priority and hierarchy from findings. SYNTHESIS
  • 33. WORKSHOP DEC 2016 3 3 r Extract insights SYNTHESIS Define a message that sets the design problem in a new light.
  • 34.
  • 35.
  • 36. WORKSHOP DEC 2016 3 6 r Use frameworks SYNTHESIS Find the strongest visualisation to tell the message.
  • 38. WORKSHOP DEC 2016 3 8 How to Synthesise ACTIVITY
  • 39. WORKSHOP DEC 2016 3 9 •Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?
 … what did you learn? … what did you find inspiring? … what other HMW’s can you think of?
 •Capture what was said on post-its
 •Analyse and interpret meaning
 •Look for patterns and create buckets / theme
  • 40. WORKSHOP DEC 2016 40 Generating Ideas INTRODUCTION TO ABSTRACT Ideation DO
  • 41. WORKSHOP DEC 2016 4 1 r Formulate “How Might We…” questions SYNTHESIS Choose some opportunity areas and formulate the challenge in a positive way.
  • 42. WORKSHOP DEC 2016 4 2 “If you want to have good ideas you must have many ideas” Linus Pauling Nobel Prize winning Chemist
  • 43. WORKSHOP DEC 2016 4 3 GENERATING IDEAS BRAINSTORM RULES How we do it
  • 44. WORKSHOP DEC 2016 4 4 r Defer judgement GENERATING IDEAS There are no bad ideas at this point. 
 There’s plenty of time to judge later. WINNER
  • 45. WORKSHOP DEC 2016 4 5 r Encourage wild ideas GENERATING IDEAS It’s the wild ideas that often provide the breakthroughs. It is always easy to bring ideas down to earth later.
  • 46. WORKSHOP DEC 2016 4 6 r Build on the ideas of others GENERATING IDEAS Think ‘and’ rather than ‘but’.
  • 47. WORKSHOP DEC 2016 4 7 r Stay focussed on the topic GENERATING IDEAS You get better output if everyone is disciplined.
  • 48. WORKSHOP DEC 2016 4 8 r One conversation at a time GENERATING IDEAS That way all ideas can be heard and built upon.
  • 49. WORKSHOP DEC 2016 4 9 r Be visual GENERATING IDEAS Try to engage the left and right side of the brain.
  • 50. WORKSHOP DEC 2016 5 0 r Headline your idea GENERATING IDEAS Communicate the essence, without a long speech.
  • 51. WORKSHOP DEC 2016 5 1 r Go for quantity (not quality) GENERATING IDEAS Set an outrageous goal and surpass it.
  • 52. WORKSHOP DEC 2016 5 2 GENERATING IDEAS BRAINSTORM RULES How to ideate
  • 53. CONFIDENTIAL 30/06/2014 5 3 Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas
  • 54. WORKSHOP DEC 2016 5 4 •Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules •Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts!
 •Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW
 •At the end, vote on your top 3 ideas That the team feels like developing further
  • 55. WORKSHOP DEC 2016 55 Prototyping INTRODUCTION TO REAL DO Implementation
  • 56. WORKSHOP DEC 2016 5 6 “Prototyping allows us to fail early so we can succeed sooner” David Kelley IDEO Founder A prototype is anything that helps you communicate or test an experience with other people to get feedback
  • 57. WORKSHOP DEC 2016 5 7 PROTOTYPING How we do it
  • 58. WORKSHOP DEC 2016 5 8 r Rough to Inspire PROTOTYPING WHAT COULD BEBuild to think Embrace failure Just good enough
  • 59.
  • 60.
  • 61. Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”- Andrew
  • 62. WORKSHOP 30/06/2014 “During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
  • 65. WORKSHOP DEC 2016 6 5 r Rapid to Evolve PROTOTYPING WHAT SHOULD BEBuild to experiment Expect changes Define sensibilities
  • 66. WORKSHOP DEC 2016 6 6 Story Time ACTIVITY
  • 67. WORKSHOP DEC 2016 6 7 •What is the name of your idea? •Who is it for? •What is the solution? •Why people need it? •What evidence do you have? •What are your next steps?