IDEO - Design thinking workshop 2016

IDEO - Design thinking workshop 2016

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  WORKSHOP DEC 20161 INTRO TO Design Thinking
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  WORKSHOP DEC 20162 Agenda 9 : 0 0 H E L L O 9 : 1 0 D E F I N I N G A B R I E F 9 : 3 0 I N T R O T O D E S I G N T H I N K I N G S T E P 1 : I N S P I R AT I O N 1 1 : 0 0 S T E P 2 : I N S I G H T 1 1 : 3 0 S T E P 3 : I D E AT I O N S T E P 4 : I M P L E M E N TAT I O N 1 : 0 0 T E A M S H A R E S 1 2 : 0 0 9 : 4 5 1 : 3 0 G O O D B Y E
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  WORKSHOP DEC 20163 r Formulate “How Might We…” questions THE BRIEF Identify a challenge. Don’t assume the answer in the question. Be open enough for discovery, be specific enough for direction. ex. How might we create a dripless ice cream cone? ex. How might we redesign ice- cream to be more portable? ex. You can’t eat ice-cream everywhere you want to
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  WORKSHOP DEC 20164 INTRO TO Design Thinking
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  5WORKSHOP DEC 2016 First,it’s a perspective DESIGN THINKING
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  r with a focus onpeople WORKSHOP DEC 2016 6 DESIGN THINKING
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  WORKSHOP DEC 20167 A human-centered approach to innovation
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  r Design as a holistic approach WORKSHOPDEC 2016 8 DESIGN THINKING
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  WORKSHOP DEC 20169 Creating value between offerings PRODUCTBUSINESS SERVICEDIGITAL BRAND
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  r We create options WORKSHOP DEC2016 10 DESIGN THINKING
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  WORKSHOP DEC 20161 1 Conventional Business Practise Vs. Design Thinking Approach MAKE CHOICES Converge MAKE CHOICES ConvergeDiverge CREATE OPTIONS &
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  r Do/Think Think/Do WORKSHOP DEC 201612 DESIGN THINKING
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  WORKSHOP DEC 20161 3 Iterate. Iterate. Iterate again REFINE PROTOTYPE FEEDBACK
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  1 4 The 4steps of a Design Thinking approach. WORKSHOP DEC 2016 LEARN Insight DO ABSTRACT REAL Inspiration Implementation Ideation
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  Insights Ideation Implementation and the flow… WORKSHOPDEC 2016 Inspiration
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  WORKSHOP DEC 201616 Design Research INTRODUCTION TO LEARN REAL Inspiration
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  WORKSHOP DEC 20161 7 We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.
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  1 8 DESIGN RESEARCH Howwe do it
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  WORKSHOP DEC 20161 9 rObserve and listen in context DESIGN RESEARCH As people don’t always say what they do, or why.
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  Asking a personwith arthritis to show us; how they open their medication can reveal design opportunities WORKSHOP 30/06/2014 2 0
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  WORKSHOP DEC 20162 1 r Look towards extremes DESIGN RESEARCH EXTREME USER Speaking to a person who built his own electric vehicle
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  r Explore analogous experiences DESIGN RESEARCH WORKSHOP DEC2016 2 2 Experiencing what it’s like to ride in a self-driving car by riding a tandem bike
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  r Immerse yourself DESIGN RESEARCH WORKSHOP DEC2016 2 3 Recording an experience to share with others
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  WORKSHOP 30/06/2014 24 r Let’s make a research plan
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  CONFIDENTIAL 30/06/2014 25 Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews
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  CONFIDENTIAL 30/06/2014 26 Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?
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  WORKSHOP 30/06/2014 27 r Go.
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  WORKSHOP DEC 201628 LEARN Synthesis Insights INTRODUCTION TO ABSTRACT
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  WORKSHOP DEC 20162 9 “Synthesis is the art of meaning-making, Pattern finding, and Direction setting.” Observations and findings Insights and Opportunities SYNTHESIS
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  WORKSHOP DEC 20163 0 SYNTHESIS How we do it
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  WORKSHOP DEC 20163 1 r Tell Stories SYNTHESIS Get immersed in the research findings, get thoughts down on paper.
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  WORKSHOP DEC 20163 2 r Look for patterns and tensions Identify key themes to get a sense of priority and hierarchy from findings. SYNTHESIS
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  WORKSHOP DEC 20163 3 r Extract insights SYNTHESIS Define a message that sets the design problem in a new light.
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  WORKSHOP DEC 20163 6 r Use frameworks SYNTHESIS Find the strongest visualisation to tell the message.
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  WORKSHOP DEC 20163 7
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  WORKSHOP DEC 20163 8 How to Synthesise ACTIVITY
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  WORKSHOP DEC 20163 9 •Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?
 … what did you learn? … what did you find inspiring? … what other HMW’s can you think of?
 •Capture what was said on post-its
 •Analyse and interpret meaning
 •Look for patterns and create buckets / theme
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  WORKSHOP DEC 201640 Generating Ideas INTRODUCTION TO ABSTRACT Ideation DO
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  WORKSHOP DEC 20164 1 r Formulate “How Might We…” questions SYNTHESIS Choose some opportunity areas and formulate the challenge in a positive way.
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  WORKSHOP DEC 20164 2 “If you want to have good ideas you must have many ideas” Linus Pauling Nobel Prize winning Chemist
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  WORKSHOP DEC 20164 3 GENERATING IDEAS BRAINSTORM RULES How we do it
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  WORKSHOP DEC 20164 4 r Defer judgement GENERATING IDEAS There are no bad ideas at this point. 
 There’s plenty of time to judge later. WINNER
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  WORKSHOP DEC 20164 5 r Encourage wild ideas GENERATING IDEAS It’s the wild ideas that often provide the breakthroughs. It is always easy to bring ideas down to earth later.
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  WORKSHOP DEC 20164 6 r Build on the ideas of others GENERATING IDEAS Think ‘and’ rather than ‘but’.
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  WORKSHOP DEC 20164 7 r Stay focussed on the topic GENERATING IDEAS You get better output if everyone is disciplined.
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  WORKSHOP DEC 20164 8 r One conversation at a time GENERATING IDEAS That way all ideas can be heard and built upon.
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  WORKSHOP DEC 20164 9 r Be visual GENERATING IDEAS Try to engage the left and right side of the brain.
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  WORKSHOP DEC 20165 0 r Headline your idea GENERATING IDEAS Communicate the essence, without a long speech.
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  WORKSHOP DEC 20165 1 r Go for quantity (not quality) GENERATING IDEAS Set an outrageous goal and surpass it.
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  WORKSHOP DEC 20165 2 GENERATING IDEAS BRAINSTORM RULES How to ideate
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  CONFIDENTIAL 30/06/2014 53 Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas
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  WORKSHOP DEC 20165 4 •Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules •Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts!
 •Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW
 •At the end, vote on your top 3 ideas That the team feels like developing further
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  WORKSHOP DEC 201655 Prototyping INTRODUCTION TO REAL DO Implementation
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  WORKSHOP DEC 20165 6 “Prototyping allows us to fail early so we can succeed sooner” David Kelley IDEO Founder A prototype is anything that helps you communicate or test an experience with other people to get feedback
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  WORKSHOP DEC 20165 7 PROTOTYPING How we do it
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  WORKSHOP DEC 20165 8 r Rough to Inspire PROTOTYPING WHAT COULD BEBuild to think Embrace failure Just good enough
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  Gyrus ENT “One ofthe first things we noticed was the tangle of wires and awkward hand positions”- Andrew
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  WORKSHOP 30/06/2014 “During anearly brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
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  WORKSHOP 30/06/2014
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  WORKSHOP 30/06/2014 64
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  WORKSHOP DEC 20166 5 r Rapid to Evolve PROTOTYPING WHAT SHOULD BEBuild to experiment Expect changes Define sensibilities
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  WORKSHOP DEC 20166 6 Story Time ACTIVITY
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  WORKSHOP DEC 20166 7 •What is the name of your idea? •Who is it for? •What is the solution? •Why people need it? •What evidence do you have? •What are your next steps?