This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
These slides were prepared to introduce district leaders to the design thinking process. The design challenge we worked on during this day-long introduction was to redesign high school media centers. These slides were used to step participants through each phase of the design thinking process.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
Data science + design thinking a perfect blend to achieve the best user expe...Michael Radwin
As data scientists, we invest much of our time on the business problem, the data, the statistics, the algorithm, and the model. But we can’t afford to overlook one very important component: the customer. A great AI and ML model with a poorly designed user experience is ultimately is going to fail. The world’s best data products are born from a perfect blend of data science and amazing user experience. Design thinking is a methodology for creative problem solving developed at the Stanford d.school and is used by world-class design firms like IDEO and many of the world’s leading brands like Apple, Google, Samsung, and GE.
Michael Radwin prepares a recipe for applying design thinking to the development of AI/ML products. You’ll discover deep customer empathy and fall in love with the customer’s problem (not the team’s solution), and you’ll learn to go broad and narrow, focusing on what matters most to customers. Michael shows you how to get customers involved in the development process by running rapid experiments and quick prototypes. These lessons blending data science and design thinking can be applied to products that leverage supervised and unsupervised machine learning models, as well as “old-school” AI expert systems.
What you'll learn
Discover deep customer empathy for the customer’s problem (not the team’s solution)
Learn to go broad and narrow, focusing on what matters most to customers and how to get customers involved in the development process by running rapid experiments and quick prototypes
3D printing & the pets accessories industryPeter Bihr
Slides for a talk I gave at the PETS Global Forum 2014 in Amsterdam about the impact and opportunities of 3D printing (and other emerging technologies) on the pets toys, accessories and food industries.
The slides were made, by the way, using Deckset, a new lightweight presentation app for Mac.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
These slides were prepared to introduce district leaders to the design thinking process. The design challenge we worked on during this day-long introduction was to redesign high school media centers. These slides were used to step participants through each phase of the design thinking process.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
This presentation explore the 3 key elements of Design Thinking concept:
1) mind-set
2) process and
3) tool
Thinking of design as an experience rather than isolated objects help us deal with much more complex world - Tim Brown
A way of approaching business problem in the same way designers approach design problem - Roger Martin
No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. - Bruce Mau
Design as a way of thinking, an approach to solving problems
Data science + design thinking a perfect blend to achieve the best user expe...Michael Radwin
As data scientists, we invest much of our time on the business problem, the data, the statistics, the algorithm, and the model. But we can’t afford to overlook one very important component: the customer. A great AI and ML model with a poorly designed user experience is ultimately is going to fail. The world’s best data products are born from a perfect blend of data science and amazing user experience. Design thinking is a methodology for creative problem solving developed at the Stanford d.school and is used by world-class design firms like IDEO and many of the world’s leading brands like Apple, Google, Samsung, and GE.
Michael Radwin prepares a recipe for applying design thinking to the development of AI/ML products. You’ll discover deep customer empathy and fall in love with the customer’s problem (not the team’s solution), and you’ll learn to go broad and narrow, focusing on what matters most to customers. Michael shows you how to get customers involved in the development process by running rapid experiments and quick prototypes. These lessons blending data science and design thinking can be applied to products that leverage supervised and unsupervised machine learning models, as well as “old-school” AI expert systems.
What you'll learn
Discover deep customer empathy for the customer’s problem (not the team’s solution)
Learn to go broad and narrow, focusing on what matters most to customers and how to get customers involved in the development process by running rapid experiments and quick prototypes
3D printing & the pets accessories industryPeter Bihr
Slides for a talk I gave at the PETS Global Forum 2014 in Amsterdam about the impact and opportunities of 3D printing (and other emerging technologies) on the pets toys, accessories and food industries.
The slides were made, by the way, using Deckset, a new lightweight presentation app for Mac.
Customer Development - Identifying and Testing Startup HypothesesHenrik Berglund
Presentation for VCs, angels and incubator coaches on how to help startups implement customer development, specifically how to identify and test startup hypotheses.
Draws heavily on ideas and content from Steve Blank, Cindy Alvarez and Jason Evanish.
A guidance for advertisers. How to produce commercials that perform well, not only in a meeting room environment, but also in a living room environment.
"Let's Brainstorm"
These two words kills creativity. We stopped brainstorming and started doing something else instead - something better. Take a look at our guide to an alternative approach to the creative process
We've all been there. Sitting in a boardroom. Bored out of our minds in another "brainstorm". Waiting for the misery to end.
Get out of your rut and stop wasting time. Start producing kick-ass ideas today...what are you waiting for? Click the next button and let's get started...
The key points will be:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
On Feb 22, 2018 I ran an IdeaLab session for 300 high school students in Mumbai as part of the TiE Global Summit. IdeaLab is a fun, fast-paced activity where you develop a great idea in about an hour. IdeaLab is the first group activity for TiE Young Entrepreneurs, an invention education program.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
4. Design thinking is just a
stupid marketing term
invented to persuade
men in suits that designers actually
think…”
Yes, and...
“
5. Design thinking is a human-centered
approach to innovation that draws from the
designer's toolkit to integrate the needs of
people, the possibilities of technology, and
the requirements for business success.”
—Tim Brown, president and CEO, IDEO
“
10. Design Thinking Process
The Design thinking Process by Stanford Design School
IdeateEmpathize
Define Prototype
Evaluate
Observe
Engage
Listen
Synthesize
Clarify
Name
Build
Hands On
Light & Fast
Explore
Imagine
Leverage Groups
Real Users
Feedback
Insights
15. Journey Mapping
Activity
A recent painful customer experience that
you each have had in 60 seconds (or less)
Within your team discuss:
1. What “job” you were trying to do
2. BRIEFLY tell what happened
Do NOT use Uber or an Airline
16.
17.
18. Journey Mapping Activity
A recent painful customer experience that you have had
Within your team discuss:
In 60 seconds (or less)
1. What “job” you were trying to do
2. BRIEFLY tell what happened
Do NOT use Uber or an Airline
19. As a team
decide which team member
had the WORST,
most PAINFUL experience .
( 1 MINUTE )
20. As a team
decide which team member
had the WORST,
most PAINFUL experience .
21. For the NEXT STEP:
Map out the step-by-step process of the
WORST experience
( shoot for about 10 steps)
22. 1. Needed a haircut
2. Make an appointment
…..
6. Really frustrating customer and stylist
who would not stop talking
…..
10. Paid for haircut
STORY TELLER (worst experience): Tell your story
sequentially beginning with the need...
Need
Haircut
SCRIBE: write down EVERY STEP with SHARPIE on
Yellow Stickies
23. STORY TELLER: Tell your story sequentially
beginning with the need...
Need
Haircut
EMOTION DETECTORS:
on scratch paper, jot down the
EMOTIONS (e.g., frustration, relief, excited,
angry, happy, etc.) that you hear in the
story
Place Yellow Stickies on WALL or TABLE
sequentially.
SCRIBE: write down EVERY STEP with SHARPIE on Yellow Stickies
( 6 mins)
24. STORY TELLER: Tell your story sequentially
beginning with the need...
Need
Haircut
SCRIBE: write down EVERY STEP with SHARPIE on Yellow Stickies
EMOTION DETECTORS:
on scratch paper, jot down the
EMOTIONS (e.g., frustration, relief, excited,
angry, happy, etc.) that you hear in the
story
Place Yellow Stickies on WALL or TABLE
sequentially.
25. With another color sticky note, write down
the Emotional Highs (e.g., happy, excited)
and Lows (e.g., angry, sad) of that experience
Happy
Furious
• Place above/below the corresponding step
• Distance from step corresponds to the
magnitude of the emotion
HIGHSLOWS
(3 mins)
26. With another color sticky note, write down
the Emotional Highs (e.g., happy, excited)
and Lows (e.g., angry, sad) of that experience
Happy
• Place above/below the corresponding step
• Distance from step corresponds to the
magnitude of the emotion
HIGHSLOWS
Furious
27. How would you fix the low
without investing any
capital?
Now imagine that you have been
hired to fix one of the Lows…
(4 mins)
28. How would you fix the low
without investing any
capital?
Now imagine that you have been
hired to fix one of the Lows…
29. How would you fix a low
if money was not an issue?
Now you are a consultant, and you
have been hired to fix the lows…
(3 mins)
30. How would you fix a low
if money was not an issue?
Now you are a consultant, and you
have been hired to fix the lows…
31. How many of you were able
to come up with a solution
that did not require capital
expenditures?
32. EXAMPLE
X
X
Time
Researching cars,
found new model
Found special
financing offer
Call from employee who
explained alternative
Received
“Thank You” letter
First Ride in
New car
Waiting to
receive contract
Signed Financing and
Purchase Contract
The financing offer is actually
not what was promised.Car has
engine failure
Purchasing a Car
EMOTIONS
Positive
Negative
33. EXAMPLE
EMOTIONS
X
X
Time
Excited about
getting a
new car!
Purchasing a Car
Hate sales
people
Love to negotiate
– got a great deal!
There is all this
other stuff that
has to be paid?
(uggh)
Paperwork
(tedious)
Wrote huge check
“I feel sick”
Taking home my
new car!
Positive
Negative
39. 20 sticks Masking tape 1 Marshmallow 1 yard of
string
DESIGN CHALLENGE: Build the tallest free
standing structure out of spaghetti.
REQUIREMENT: The marshmallow must
be on top of the structure.
40. GROUND RULES
1. Who wins: The winning team is the one who has the TALLEST FREE STANDING
structure measured from its base to the top of the marshmallow. The structure
cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
It cannot be leaning on another structure (e.g., desk or wall). You may build on
top of the desk or floor. You may tape the base of your structure to the
table/floor.
41. GROUND RULES
1. Who wins: The winning team is the one who has the TALLEST FREE STANDING
structure measured from its base to the top of the marshmallow. The structure
cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
It cannot be leaning on another structure (e.g., desk or wall). You may build on
top of the desk or floor. You may tape the base of your structure to the
table/floor.
2. The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when
the time runs out. Those touching or supporting the structure at the end of the
exercise will be disqualified. The 18 minutes includes your planning time for this
challenge.
3. The Entire Marshmallow must be on top of the structure: Cutting or eating
part of the marshmallow DISQUALIFIES you.
4. Materials: You may use as many or as few of the 20 spaghetti sticks, as much or
as little of the string or tape. You may NOT use the (1) manila envelope, (2) the
rubber band holding the spaghetti, (3) the plastic thing holding the string, or (4)
scissors as part of your structure.
5. Cut/Break: You are free to break the spaghetti and
cut the tape or string to create your structure.
42. GROUND RULES
1. Who wins: The winning team is the one who has the TALLEST FREE STANDING
structure measured from its base to the top of the marshmallow. The structure
cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
It cannot be leaning on another structure (e.g., desk or wall). You may build on
top of the desk or floor. You may tape the base of your structure to the
table/floor.
2. The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when
the time runs out. Those touching or supporting the structure at the end of the
exercise will be disqualified. The 18 minutes includes your planning time for this
challenge.
3. The Entire Marshmallow must be on top of the structure: Cutting or eating
part of the marshmallow DISQUALIFIES you.
4. Materials: You may use as many or as few of the 20 spaghetti sticks, as much or
as little of the string or tape. You may NOT use the (1) manila envelope, (2) the
rubber band holding the spaghetti, (3) the plastic thing holding the string, or (4)
scissors as part of your structure.
5. Cut/Break: You are free to break the spaghetti and
cut the tape or string to create your structure.
47. The Marshmallow
is a Metaphor for the Hidden
Assumptions of a Project
“Light & Fluffy” - the assumption is that marshmallows
are light and fluffy and easily supported by the
spaghetti sticks.
Not so “Light” - When you actually try to build the
structure, the marshmallows don’t seem so light.
Lesson - We need to identify the assumptions in our
project – the real customer needs, the cost of the
product, the duration of the service – and test them
early and often.