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DESIGN THINKINGTwan van den Broek, September 15th 2015
“Design is not just
what it looks like and
feels like. Design is
how it works.”
“Design is not just
what it looks like and
feels like. Design is
how it works.”
Steve Jobs
“One step to improve ability
to innovate is to improve in
design, because we believe
that design in one way or the
other will lead to innovation.”
“One step to improve ability
to innovate is to improve in
design, because we believe
that design in one way or the
other will lead to innovation.”
Hasso Plattner
Design Thinking explained
Design Thinking explained
Initial focus on problem definition
in stead of solution discovery
DESIGN THINKING
A human centric approach for
solving problems by
creating new ideas.
Where to apply?
Collaborate
Business & IT
Design Thinking explained
Understand your case
A day in a life of …
Design Thinking explained
Get out … interview!
Background research
Share
Design Thinking explained
Define persona and point of view
Design Thinking explained
Design Thinking explained
Brainstorm – quantity above quality
Sketch – as much as possible
Safe environment for participants
Share (again) and prioritize
Design Thinking explained
“Building something
nobody wants is the
ultimate form of waste.”
“Building something
nobody wants is the
ultimate form of waste.”
Eric Ries
Low fidelity mockup
High fidelity mockup
Design Thinking explained
Role play to explain your solution
Don’t forget your endusers!
SAP Apphaus
Heidelberg
Design Thinking explained
Playfulness
SAP Apphaus - Environment to boost creativity
The Next View ++
Design Thinking Experience Center Amsterdam
One
giveaway
Fail early
&
Fail often!
Introduction
• The Next View
• Technology Officer
• SAP Solution Architect
• Scrum master / coach
• Design Thinker
• SAP related
• SAP Project experience since 1995
• SAP Mentor since 2010
• SAP DemoJam and InnoJam participant
• Web
• www.twanvandenbroek.nl
• nl.linkedin.com/in/tbroek
• twitter.com/tbroek
Twan van den Broek

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