![77
A dynamic approach to problem solving [and finding]
for a new value creation](https://image.slidesharecdn.com/dtprezpublic-160914005828/85/Design-Thinking-Put-it-simply-7-320.jpg)
![1111
To:
Approach a problem
Find / generate a [innovative] solution
Discover innovative business models & concepts
Understand the audience
Improve the user experience
Disrupt an industry
Create innovative designs
Create new products
Validate a product/ idea in the market
Bring new offers to the market …](https://image.slidesharecdn.com/dtprezpublic-160914005828/85/Design-Thinking-Put-it-simply-11-320.jpg)
![2323
Understand why a customer will buy
[ or will change their behavior]](https://image.slidesharecdn.com/dtprezpublic-160914005828/85/Design-Thinking-Put-it-simply-23-320.jpg)
![6464
Create fluency [ volume] and flexibility [ variety]](https://image.slidesharecdn.com/dtprezpublic-160914005828/85/Design-Thinking-Put-it-simply-64-320.jpg)
Uploaded byAdela VILLANUEVA
Design Thinking Put it simply
Design thinking is a user-centered problem solving process that involves understanding user needs through observation, brainstorming many potential solutions, and testing prototypes with users in an iterative process. The presentation provides an overview of design thinking, explaining that it is a dynamic, multidisciplinary approach to problem solving that focuses on understanding user experiences to discover innovative solutions. Key aspects include gathering user insights through empathy, generating many ideas through brainstorming without judgment, creating low-fidelity prototypes to test with users, and iterating the solutions based on user feedback.
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Design Thinking Put it simply
- 1. 119/14/16 19/14/16 1 DesignThinking Put it simply August 2016 By: Adela Villanueva
- 2. 229/14/16 29/14/16 2 Aboutme: Ex- MarComm / Advertising Strategic Director specialized in Digital and New Technologies, willing to explore a much broader and bigger world of innovations, pivoting to Innovation Consultant. Going beyond Communications into New Business Ideas and Products that address core human needs. A_d_e_l_a Adela VILLANUEVA In December 2015, I attended a course launched by Stanford University and d.school for professionals called ‘Design Thinking and the Art of Innovation’. The focus of the course was to show professionals how to use Design thinking to spark innovation within their organizations. In this presentation would like to share with you the fundamentals of design thinking. Enjoy! Website: http://www.adelavillanueva.com
- 3. 33 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 *DesignThinking: Notion of using the discipline of what designers have been doing.
- 4. 441969 -‘a wayof thinking’ 1980s-‘a method for creative action’
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- 7. 77 A dynamic approachto problem solving [and finding] for a new value creation
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- 10. 1010 Used by: Consultants Designers Business &Corporations/ Intrapreneurs Start-ups & Entrepreneurs Accelerators Educators, Etc…
- 11. 1111 To: Approach a problem Find/ generate a [innovative] solution Discover innovative business models & concepts Understand the audience Improve the user experience Disrupt an industry Create innovative designs Create new products Validate a product/ idea in the market Bring new offers to the market …
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- 13.
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- 15. 1515 When we don’tknow what it is going on…
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- 18. 1818 … and somemoney.
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- 21. 2121 Find new meanings andnew usages
- 22. 2222 Discover ideas &solutions that can speak to the user’s future motivations and impulses
- 23. 2323 Understand why acustomer will buy [ or will change their behavior]
- 24. 2424 Reduce risk withrapid prototyping
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- 28. 2828 And with abeginner’s mindset ! Don’t judge Question everything Be truly curious Find patterns Listen. Really
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- 33. 3333 “To create meaningfulinnovations you need to know your users and care about their lives”
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- 35. 3535 HUMANS NO CUSTOMERS Humansno Customers
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- 37. 3737 Empathy insights help toframe the real opportunity
- 38. 3838 Observe > Engage> Watch > Listen
- 39. 3939 With a freshset of eyes
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- 45. 4545 Capture the information,and then, define. >>
- 46. 4646 “Framing the rightproblem is the only way of creating the right solution”
- 47. 4747 Narrowly focused problemstatement
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- 49. 4949 Based on yournew understanding of people.
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- 51. 5151 Uncover opportunities: Discover connectionsand patterns.
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- 53. 5353 OBSERVATION INFER INSIGHT Notice something Iwonder if this means… Actionable learning about people
- 54. 5454 “I rarely washmy jeans, I want them to look great longer” They are on the back of the chair. I wonder if this means… Millennials care about their clothes, and that means not cleaning them ? OBSERVATION INFER INSIGHT
- 55. 5555 We met .. . (user you are inspired by) We were surprised to notice . . . (tension, contradiction or surprise) We wonder if this means . . . (what did you infer?) It would be game changing to . . . (frame up an inspired challenge for yourself.) (Don’t dictate the solution.)
- 56. 5656 Determine the specificchallenges to take on, then, generate solutions
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- 58. 5858 “It’s not aboutcoming up with the ‘right’ idea but about generating the broadest range of possibilities”
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- 61. 6161 brainstorm: why? more bangfor your buck mix diverse perspectives transfer ideas be intentional about a time when you are not evaluating
- 62. 6262 Turn off thecritical part of your brain
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- 64. 6464 Create fluency [volume] and flexibility [ variety]
- 65. 6565 Step beyond ‘obvious’solutions CREATIVE FIXATION!
- 66. 6666 And wild/out ofthe box ideas!
- 67. 6767 Uncover unexpected areasof exploration
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- 70. 7070 VOTING TIME! “most likelyto succeed” “most breakthrough if” “most likely to delight” >>
- 71. 7171 “Build to thinkand test to learn”
- 72. 7272 Fully explore allof those concepts you want to evaluate.
- 73. 7373 If a pictureis worth a thousand words, a prototype is worth a thousand pictures.
- 74. 7474 Get your handsdirty!
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- 76. 7676 Low resolution prototyping: allowsto pursue many different ideas allows you to explore the problem creates dialog on the team creates dialog with the user brings unexpected results
- 77. 7777 Fail early andoften
- 78. 7878 Test into thehands of the users >>
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- 80. 8080 “Testing is anopportunity to learn about your solution and your user”
- 81. 8181 Set context |Letthem experience |Watch and ask
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- 84. 8484 Focus on theiteration with the user without reducing the testing to ‘likeability’
- 85. 8585 Don’t spend toolong on one prototype!
- 86. 8686 Prototype as ifyou know you’re right. Test as if you know you’re wrong.
- 87. 8787 …and sometimes thismeans going back to the drawing board
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- 91. 9191 Understand Explore Materialize IMPLEMENT Inthe ‘implementation phase’ you can use other methodologies (to reduce waste) as lean startup
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- 93. 9393 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Thankyou! For Design Thinking coaching & workshops or to know more about how to implement Innovation within your organization please send me a message to: http://www.adelavillanueva.com/contact