Design thinking is a human-centered approach to innovation that draws from design methods to meet user needs and business goals. It emphasizes starting with the user, generating many ideas through divergence and convergence, and iteratively testing prototypes to learn quickly what to build. The goal is to translate observations into insights that improve lives. Design thinking changes how design is used by focusing on understanding people and culture rather than making products attractive. It is a process that includes empathizing with users, defining their needs, ideating many solutions, and prototyping and testing ideas.

1. Design Thinking 101

2. Design thinking
is a human­centered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the possibilities
of technology, and the requirements for business success.”
—Tim Brown, president and CEO

3. Who using it?
and much more…

4. ≠ Design

5. Design in our sense

6. Design is used as a tool to make product
attractive and more marketable

7. engineer & business owner build a
product to solve customer pain
and let designer makes it looks better.
It makes design small

8. Design Thinking ≠ Design

9. Design thinking changes
the way we use design
• Ask designer to make [thing] more attractive = limited value
How can we support people’s need? = any form of value
• “Instead of starting with technology, team started with
people and culture”

10. Design Thinking is
Integrative Learning

11. Divergence part
+ convergence part

12. Design thinking uses prototypes
to speed up learning
thinking about what to build build in order to think
no more analysis paralysis!!!

13. d.Process
***note the real thing isn’t linear!!

14. Empathize

15. Empathize techniques
and much more..

16. Define
[USER] needs to [USER’S NEED]
because[SURPRISING INSIGHT]

17. Ideate
Go for quantity and defer judgments.

18. Prototyping
MS Arc mouse mechanic prototyping

19. Test

20. d.Mindset

21. The mission of design thinking is to translate observation into
insights and insights into products and services that will improve
lives. – Change by Design

22. What to know more?
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/

23. References
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
• “Design Thinking” in Harvard Business Review at IDEO |
IDEO
• http://dthsg.com/what-is-design-thinking/
• And pictures from google images if you find any one
need to have credit installed please contact me!!

24. Get connected and Say hi :)
facebook.com/Atthaphong
atthaphong@gmail.com
you can talk to me about technologies, startup, entrepreneurships,
psychology and much more :P