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Design Thinking 101
Design thinking
 is a human­centered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the possibilities
             of technology, and the requirements for business success.”
                          —Tim Brown, president and CEO
Who using it?




           and much more…
≠ Design
Design in our sense
Design is used as a tool to make product
  attractive and more marketable
engineer & business owner build a
   product to solve customer pain
and let designer makes it looks better.
 It makes design small
Design Thinking   ≠   Design
Design thinking changes
               the way we use design
• Ask designer to make [thing] more attractive = limited value
  How can we support people’s need? = any form of value
• “Instead of starting with technology, team started with
  people and culture”
Design Thinking is
Integrative Learning
Divergence part
+ convergence part
Design thinking uses prototypes
     to speed up learning
thinking about what to build build in order to think
no more analysis paralysis!!!
d.Process




***note the real thing isn’t linear!!
Empathize
Empathize techniques




         and much more..
Define
[USER] needs to [USER’S NEED]
because[SURPRISING INSIGHT]
Ideate
Go for quantity and defer judgments.
Prototyping



MS Arc mouse mechanic prototyping
Test
d.Mindset
The mission of design thinking is to translate observation into
insights and insights into products and services that will improve
                   lives. – Change by Design
What to know more?
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
References
• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
• “Design Thinking” in Harvard Business Review at IDEO |
  IDEO
• http://dthsg.com/what-is-design-thinking/
• And pictures from google images if you find any one
  need to have credit installed please contact me!!
Get connected and Say hi :)
                     facebook.com/Atthaphong
                      atthaphong@gmail.com


you can talk to me about technologies, startup, entrepreneurships,
                  psychology and much more :P

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Design Thinking 101