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VISUAL DESIGN THINKING
TM
www.visualdesignthinking.co | @LearnGlyph
A Workshop to Build Creative Confidence with Visual Thinking
Alli McKee, Stanford and IDEO.org alum
Research shows that we think
like we speak. The first step in
Visual Design Thinking, then, is
learning visual language. Come
learn Glyph™, a language that
balances verbal and visual
elements to improve the way
you learn, remember, create,
and communicate. After this
2.5 hour workshop, you will be
bursting through that “I can’t
draw” trap and stepping into
your new role as a standout
visual problem solver.
 
Come join Stanford’s Alli
McKee for a workshop that will
build your creative confidence
and amplify your
communication. With
extensive experience in both
business (Bain & Company +
Stanford GSB) and design
(IDEO.org + Stanford
d.school), Alli has come from
Silicon Valley to bring you the
best of both worlds to deliver a
unique experience that is
challenging, fun, and fulfilling.
Source: Workshop given at Stanford d.school August 2015
Let’s Start with some Rules
Stretch Support Humor
Inspiration: Keith Haring
We have a problem.
Source: McKinsey Global Institute Report
Visual Design Thinking Workshop
So, Our worlds are converging
Business Design
Source: Kleiner Perkins, Design in Tech Report 2015
Source: HBR Sept 2015 Cover
But what about the
rest of us?
It used to be about
products
Source: Tim Brown and Roger Martin, “Design for Action”
Now, it’s about People
Source: Tim Brown and Roger Martin, “Design for Action”; Image inspired by Keith Haring
“Business people don’t
need to understand
design. They need to
become designers.”
-Roger Martin
Source: Daniel Pink, A Whole New Mind
But, Business people
struggle…
Source: 3 years at Bain and Company, 2 years teaching Creative Arts, and Stanford’s MBA program
“Embrace Ambiguity”
Source: IDEO’s Values, Cargocollective.com
“I Know it when I see it”
Source: David Kelley, Founder of IDEO and Stanford’s d.school
“But, I’m not Creative”
Source: 3 years at Bain and Company, 2 years teaching Creative Arts, and Stanford’s MBA program
So, Today…
Inspiration, Keith Haring
We’re going to learn a Hack
Source: Alli McKee
VISUAL
DESIGN
THINKING
TM
Source: Process trademarked by Blot, inc. August 2015
Source: Process trademarked by Blot, inc. August 2015
VISION
Source: Process trademarked by Blot, inc. August 2015; Image from Stanford GSB “Ways to Change” Monument
Set your
“We have an Engagement Gap”
Source: Hayley Darden, Director of Engagement at the Future Project; Image inspired by Austin Kleon, Steal Like an Artist
We are overwhelmed
yet under-fulfilled
Source: 10+ years in business and design
One answer:
Creative Confidence
Source: David Kelley
Creativity is not
Source: Einstein
Creativity is
LEARNING
MEMORY
CREATIVITY
COMM-
UNICATION
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
Visuals
are Vital
Source: Alli McKee
Learning to Prioritize
Source: Alli McKee, July 2015
Remembering Concrete Things
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
Creating Through connections
Source: Alli McKee, July 2015 inspired by Tony Buzan in Moonwalking with Einstein
Communicating with Clarity
Source: Alli McKee, July 2015 inspired by Nancy Duarte
Our Roadblock?
“But I can’t Draw”
Source: 10+ years in business and creativity
Draw Squiggles
Yes, Squiggles.
Source: Dave Gray “Squiggle Birds”
It’s a Process
…Not AN Outcome.
Source: Dave Gray “Squiggle Birds”
“But I can’t Draw”
Here’s the Hack…
Source: Alli McKee
You think like you speak
Source: Brown, “Language as a Mind Tool”
So, to RETRAIN your BRAIN…
Source: Brown, “Language as a Mind Tool”
Learn a NEW language
Source: http://etc.usf.edu/clipart/52100/52136/52136_rosettastone_lg.gif
TM
Source: Trademark held by Blot, inc. July 2015 	
  
words
words
Inspiration: Dan Roam, Blah Blah Blah
TM
Source: Alli McKee
We’re already good at
Half of it
Source: Dr. John Medina, Brain Rules	
  
But we need extra help on
the other side
Source: Sir Ken Robinson, Out of Our Minds	
  
For Whole Brain Thinking
Inspiration: Dan Roam, Blah Blah Blah	
  
From this
Source: New York Times
To this
Source: Alli McKee, notes from Oprah Winfrey’s talk at Stanford, 2015
First, Where do you Stand?
Ohhh,
HELL no.
Well,
Maybe
Brought
My Own!
Inspiration: Dan Roam, Back of the Napkin	
  
TODAY’s VISION
Build Creative Confidence through Visual
Thinking
Source: Alli McKee
INVENTORY
Source: Process trademarked by Blot, inc. August 2015; Image from my workstation at Stanford Venture Studio
Build up an
TM
Source: Alli McKee
FORM
Source: Alli McKee
the Egyptians Had it Right
Source: Dan Roam, Blah Blah Blah
Source: Alli McKee’s Arabic notebook
OUR ALPHABET
Inspiration: Sunni Brown, Doodle Revolution
AND one more...
Source: Alli McKee, Inspired by blot, inc.
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
Vocab: Things
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
SPEED, PEOPLE!
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
Vocab: IDEAS & Metaphors
Inspiration: Dan Roam, Blah Blah Blah
FORMAT
Source: Alli McKee
Don’t forget your Commas
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
Grammar
Inspiration: Nancy Duarte Diagrammer and Sunni Brown, Doodle Revolution
STRUCTURE SWAP
Self Actualization SELF ESTEEM
LOVE & Belonging
SafetyPHYSIOLOGICAL NEEDS
Source: Maslow’s Hierarchy of Needs
BREATHER
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford, August 28th 2015
SYNTHESIZE
Solve and
Play Along.
Inspiration: Gamestorming by Dave Gray and Sunni Brown
Source: Workshop at Stanford, August 28th 2015
SET Your
Mindset
Inspiration: IDEO office, San Francisco
INVENTORY
=
INVENTION
Source: Moonwalking with Einstein
Prototype Time
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
One
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
FORM
Cut the Crap.
Inspiration: VISnote, March 2015
Make Concrete.
Inspiration: VISnote, March 2015
TWO
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
FORMAT
Source: Alli McKee
Source: Alli McKee
What’s your Story?
Inspiration: Mike Rohde, Sketchnote Handbook
UNDERSTAND
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford d.school July 2015
The user
Can you Explain it?
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
Feedback is a gift.
Inspiration: Carole Robin, Interpersonal Dynamics at Stanford GSB
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford d.school July 2015
ADAPT
Again to
Inspiration: Garr Reynolds, Presentation Zen
Less is More
Quality depends on
Quantity
Source: Process trademarked by Blot, inc. August 2015
THREE
Source: https://www.ted.com/talks/paolo_cardini_forget_multitasking_try_monotasking?language=en
Source: Process trademarked by Blot, inc. August 2015; Image from workshop at Stanford August 2015
LAUNCHAnd Lead
Put it out there
Source: Alli McKee
Learn from Others
Inspiration: Whiteboard Warrior, Stanford d.school February 2015
So, What?
Source: Alli McKee
What is
Source: Nancy Duarte, Resonate
WHAT COULD BE
Inspiration: Nancy Duarte, Resonate; Image inspired by Austin Kleon, Steal Like an Artist
Source: Process trademarked by Blot, inc. August 2015
What we did Today
What’s next?
Source: Alli McKee
Seeto be
Seen
The upcoming book…
Source: Alli McKee
Creativity
Commun-
ication
Commerce
Think
Do
Sell
Source: Alli McKee, See to be Seen proposal, August 2015
LEARN VISUALDESIGNTHINKING
FOLLOW US on twitter
Follow the Blog
Visual Design Thinking Workshop
Attend a Workshop
Customize A
Corporate Training
Inquire
about
Consulting
My
Library
Thank you! TM
Learn more www.visualdesignthinking.co
Read up www.whypay100k.com
Follow us @LearnGlyph
Connect on LinkedIn
Alli McKee is an entrepreneur and an artist from Virginia in the US. At the University of Virginia, she studied Studio Art and
American Studies before earning a Masters degree in Marketing and Management. After starting two companies in school,
she started her corporate career at Bain & Company working for Fortune 500 companies in various industries, from
Casino Retail to Consumer Packaged Goods.
 
After Bain, Alli moved to Johannesburg, South Africa to teach Entrepreneurial Leadership and Creative Arts at African
Leadership Academy. At ALA, she ran the Student Enterprise Incubator Program, which housed 18 businesses with student
entrepreneurs from 44 different countries.
 
Alli is currently an entrepreneur and a student in Stanford’s MBA/MA Education program working on her first book on
visual leadership entitled See to be Seen. This year through Stanford d.school’s Launchpad program, she founded Blot, inc.
with the mission of making people more creative and connected in their work. She is now giving workshops in different
countries teaching skills at the intersection of creativity, communication, and commerce and hopes to develop the next
generation of visual leaders around the world.

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