Design Thinking

Editor's Notes

• #3 What is design thinking? Its a human centric, creative problem solving approach! and…blah..blah…lets look into what its means with some stories! What does human centric approach mean?
• #5 What does it mean to innovate in financial industry? or tax consultancy? or in auditing? Or education Things are changing in a pace like never before. There are disruptive changes happening in all industries. One can choose to be the disruptor or be displaced by innovation.
• #10 There are some aspects which make Design thinking process unique and powerful. Its very simple with these five steps but also complex to apply. The reason is because it feels different. Most processes in conventional business feel the same. They are mostly analytical, rational, formal and convergent. Analytical in that we break problems up to study them. Rational in that we take an ordered approach. Formal in that we can describe the approach and replicate it easily and convergent in that we start with available choices and work toward a single best solution. We have been experiencing processes like this ever since studying math or science at school. It is a series of divergent and convergent steps. During divergence we are creating choices and during convergence we are making choices. For people who are looking to have a good sense of the answer, or at least a previous example of one, before they start divergence is frustrating. It almost feels like you are going backwards and getting further away from the answer but this is the essence of creativity. Divergence needs to feel optimistic, exploratory and experimental but it often feels foggy to people who are more used to operating on a plan. Divergence has to be supported by the culture. The second difference is that design thinking relies on an interplay between analysis and synthesis, breaking problems apart and putting ideas together. Synthesis is hard because we are trying to put things together which are often in tension. Less expensive, higher quality for instance.
• #15 Horse and Carriage makers didn’t make the jump to automobiles…and the automakers are being disrupted by a software company called Google
• #17 http://ngm.nationalgeographic.com/big-idea/16/little-packages