I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
Effective Product Development Using Agile MethodsNaresh Jain
Effective Product Development Using Agile Methods presentation by Baps for Agile Chennai 2007 conference http://agileindia.org/agilechennai07/index.htm
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
This is a short presentation on Design Thinking for a PM audience, showing the benefits of incorporating Design on projects and providing a very high-level overview of methods and tools.
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.
More info at http://www.uxaxioms.com/
Today, the IT companies and organizations are facing increasingly complex challenges. To successfully tackle these challenges, a culture of multidisciplinary collaboration, continuous business re-invention and human centricity is required. Design Thinking is a renowned holistic approach which brings these aspects together.
In this talk, a pragmatic guide to applying Design Thinking principles and methods will be presented. Matthias Langholz will share his valuable real life case studies of IT projects with enterprise customers. Attendees of the talk will be provided with practical advice on how to take the first steps towards a design centric way of working.
This talk has been given at the IT Arena 2015 conference in Lviv, Ukraine.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation)
Design Thinking is a human-centered, prototype-driven process for innovation. In this half-day workshop, participants experienced firsthand the complete Design Thinking cycle through a hands-on, highly interactive session.
When you need to compete on innovation rather than efficiency.
SUMMARY:
The confluence of two fundamental conditions is required to meaningfully spark the types of insights that drive your strategy and create viable products:
* Knowledge
* Imagination
This is being “innovation ready” and is essential to develop smart, thoughtful products that users want and customers will buy.
There are multiple frameworks and theories on product development. Some of the most astute and popular that have shaped our way of thinking and better enabled the start-up and large enterprise alike are:
* Lean Start-up
* Design Thinking
* Jobs-to-be-Done (JTBD)
* Agile
Extending on the collective wisdom of these frameworks, Innovation Ready focuses on the specific conditions necessary to develop the informed insights that drive meaningful product strategy. It's these moments of inspiration that ultimately shape and form our work and, at a minimum, de-risk our product development activities, but more boldly, enable us to deliver the next breakthrough product.
Table of Contents:
Foundation: Problem | Solution | Product
User Problem
Innovation Ready
Building Your Knowledge
User & Customer Needs
Market Dynamics
* Existing Solutions
* Behavior Analytics
* External Constraints
* Secondary Research/ Market Trends
Imagination
Business Model
* Lean Canvas
* Market Size
Iterating & Ideating Your Product
* Plan & Test
* Collect & Learn
* Ideate & Evolve
Minimum Viable / Lovable Product
Evaluation Checkpoints
Product-Market Fit
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Design Thinking Fundamentals - MIT ID InnovationPankaj Deshpande
Let's look at the design thinking fundamentals, that will help you gain clarity about multiple aspects, helping you facilitate more effective innovations.
For more details, visit : https://mitidinnovation.com/recreation/explaining-design-thinking-fundamentals/
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
How satisfied are you about the impact you have in your work and life? This is a talk for UX in Antwerp, sharing my personal story & learnings. I end the presentation with questions to ask yourself on your mission, role and impact.
I'm an experience Service Designer and Digital Strategist working in human centric design, service innovation and digital marketing. I work with large corporates in innovation engines, with local SMB's and start-ups & scale-ups with international ambition.
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
I gave a keynote on a mobility conference in Brussels on the latest apps, mobile trends and digital services. Some cases are specific to the Belgian market. June 2016.
Wanderlust: durf jij als leider nieuwe paden ontdekken?Pieter Baert
Veerle De Vos en Pieter Baert geloven dat ondernemers vanuit persoonlijkheid, visie en leiderschap het verschil kunnen maken.
Wanderlust is een unieke ontdekkingsreis voor 10 ondernemers en leiders die het lef hebben om nieuwe paden te ontdekken.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Customer Experience in digital identificationPieter Baert
Keynote at the SecurIT Innovation seminar. I focused on changing customer behaviour, user needs and how design thinking can help you create an optimal digital user experience.
An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.
Deze presentatie bevat een reeks vragen die ais leidraad dienen om het strategisch kader en de communicatie aanpak voor content marketing uit te werken.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
13. People-centered
You start from what people, users, customers,
consumers, (…) need or want to do. Their motivations and
the problems they are trying to solve.
Empathy is key. It’s not about you. You need the ability to
understand and share the feelings of others.
1
14. Highly Creative
Design thinking stimulates you to look at situations
differently and come up with new solutions, that go
beyond and improve existing alternatives.
Integrative thinking is key. You need the ability to look at
all the different aspects of a problem
2
15. Hands-on
Stop discussing, start working. Make ideas tangible.
Prototyping is thinking with your hands. Test your
hypnotises.
Failure is a (necessary) part of the process in order to
succeed. Experiments with trial and error are key.
3
16. Iterative
The road to success does not follow a straight line. The
more you are able to loop through “understand > create >
learn” cycle, the higher chance you have for good results.
4
21. ‘Wicked’ problems?
Problems that are ill-defined: both problem and solution
are unknown at the beginning. A large part of the
problem solving is actually defining the problem.
And/or tricky: it involves quite a bit of risk, as you are
leaving the comfort zone of the organisation.
22. Not every problem!
Design thinking (creative, intuitive, emotional) is not the
answer to every single problem.
For some question you will need rational thinking,
spreadsheets, powerpoint and wo/men in suits to come
to a valid answer. >> e.g. acquiring a local competitor
23. People
- desirability -
Test
Innovation that is also feasible and viable
Business
- viability -
Technology
- feasibility -
Innovation
ideo.com, creating new, innovative avenues for growth, grounded in business viability and market desirability.
25. No ‘one size fits all’ approach
!
There is not one single proces or toolkit that serves every
single case. There is a wide variety of processes and tools
that people customise to serve their needs.
The five step process from Stanford Design School is a
model that is broadly used and has proven its value.
26. The Human Centred Design process
The Human Centered Design Toolkit by IDEO
28. Empathise
Understand the experience, situation and emotion of the
person who you are working for
• Observe users and their behaviour in the context of their lives.
• Engage with people in conversations and interviews. Ask why.
• Watch and listen: ask someone to complete a task and tell you
what they are doing
1
29. Define
Process and synthesise the findings in order to form a
user point of view that you will address
• User: develop an understanding of the type of person you are
designing for
• Needs: synthesise and select a limited set of needs that you think
are important to fulfil
• Insights: express insights you developed and define principles
2
30. Ideate
Focus on idea generation. You translate problems into
solutions. Explore a wide variety and large quantity of
ideas to go beyond the obvious solutions to a problem.
• Creativity: combine the un/conscious with rational thoughts and
imagination
• Group synergy: leverage the group to reach out new ideas an
build upon other’s ideas
• Separate the generation and evaluation of ideas to give
imagination a voice
3
31. Prototype
Build to think. A simple, cheap and fast way to shape
ideas so you can experience and interact with them.
• Start building: Create an artefact in low resolution. This can be a
physical object or a digital clickable sketch. Do it quick and dirty.
• Storyboard: create a scenario you can role play in a physical
environment and let people experience your solution
4
32. Test
Ask for feedback on your prototypes. Learn about your
user, reframe your view and refine your prototype.
• Show: let people use your prototype. Give it in their hands and let
them use it. Listen to what they say.
• Create experiences: let people talk about how they experience it
and how they feel
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33. How does it benefit
financial institutions?
The benefit of design thinking in the financial industry.
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34. Albert Einstein, theoretical physicist
“Ifyou always do
what you always did,
you will always get
what you always got.”
38. Challenges!
Some key challenges in the financial industry:
• Threat of disruption by ‘FinTech’
• High customer acquisition costs
• Lower customer loyalty
• Increasingly difficult to up-sell
• Reduced switching costs
45. Big betsA
With PowerPoint presentations full of statistics and
customer insights, you need to make big bets on new
products, technologies, and premium services that go to
market and flop, often for reasons that are hard to figure
out.
46. A lean approachB
Design thinking stimulates you to be highly creative and
at the same time allows for quick validation of those
concepts with the target customers and business model
(as such limiting potential risk).
48. Serving is sellingA
As it becomes increasingly harder to differentiate on
price, product range or local presence, “customer
experience” becomes a key differentiator for
banks. “Serving is the new selling."
49. !
"Most banks recognise that many customers struggle to
consistently save, spend and invest their money wisely, (…)
(…) the traditional role of banks was to provide services
and enforce terms and conditions, and not to worry about
whether customers were making smart choices.
(…) taking a more proactive stance, with offerings that
make it easier for people to stick to good behaviours and
achieve their personal financial goals."
IDEO, Retail banks turning to Design
51. Customer retention>
A customer centric mindset helps you improve the
customer experience over different channels and touch-
points and positively impacts customer satisfaction.
Customers are more loyal, buy more and higher margin
products from you. It also improves your net promotor
score. (ambassadorship)
52. But it has it’s limits…/
1. It’s good to skip endless research, meetings and
strategy sessions, but under-thinking is as bad as
over-thinking.
2. Great ideas that benefit consumers require a viable
business strategy built into an idea
3. Every problem is different. There is not one proces or
toolset to standardise design thinking.