Design thinking is a complex concept that has no single agreed upon definition. It can refer to both the cognitive processes of designers ("designerly thinking") and the use of design methods by non-designers to address problems ("design thinking"). While design thinking aims to provide a framework for innovation, some argue it risks oversimplifying design or being used ineffectively by those without sufficient skills. For design thinking to achieve its potential, closer collaboration is needed between fields like management, design, and innovation research.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Dynamic Roadmap: Combining Strategy and Design Thinking1508 A/S
Our Morgenbooster "Dynamic Roadmap: Combining Strategy and Design Thinking" answering the question: What can strategists and design thinkers learn from each other?
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Members Event
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Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
The application of design thinking methodology on research practices a mind m...Joana Cerejo
The difficult task of innovation is a key facet of Research & Development institutions. Innovation is also closely related with processes oriented to achieve solutions in design. We propose to research new emerging design methods and provide an overview of design thinking tools that can be applied in an early stage of the R&D research process in order to produce meaningful results. This research presents a set of experimental guidelines and an analysis method for the application of these tools. The establishment of coherent guidelines for the design thinking process is a very complex task, due to its interdisciplinary requirements, that convey many diverse mindsets. The main focus of this study is creating an analysis toolkit that enables non-specialist and specialist users to perform high-quality design production.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Dynamic Roadmap: Combining Strategy and Design Thinking1508 A/S
Our Morgenbooster "Dynamic Roadmap: Combining Strategy and Design Thinking" answering the question: What can strategists and design thinkers learn from each other?
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
The application of design thinking methodology on research practices a mind m...Joana Cerejo
The difficult task of innovation is a key facet of Research & Development institutions. Innovation is also closely related with processes oriented to achieve solutions in design. We propose to research new emerging design methods and provide an overview of design thinking tools that can be applied in an early stage of the R&D research process in order to produce meaningful results. This research presents a set of experimental guidelines and an analysis method for the application of these tools. The establishment of coherent guidelines for the design thinking process is a very complex task, due to its interdisciplinary requirements, that convey many diverse mindsets. The main focus of this study is creating an analysis toolkit that enables non-specialist and specialist users to perform high-quality design production.
Design Thinking in Project Management for Innovationijtsrd
Primary objective of this paper is to understand the concepts related to Design thinking in respect to project management. Now Design thinking has been part of every industry seeking solutions for innovation for the great products and solutions for the end user to create a large horizon of growth in competitive markets. In order to effectively apply design thinking approaches, methods, and principles extensive theoretical research is needed with proper guidance. As per most of leaders agrees that standard approaches to project management are not up to mark for driving the innovation particularly because of uncertainty and complex in nature. Also, leaders thinks that project management is hard to drive large man force while implementing rapid changes in the environment or business areas. As per theories, new ideas can only be part and important pillar of innovation. With the rise in competition and new technologies like cloud innovation is necessity for being into market. Shubham Tomar "Design Thinking in Project Management for Innovation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52738.pdf Paper URL: https://www.ijtsrd.com/management/innovation-and-product-dev/52738/design-thinking-in-project-management-for-innovation/shubham-tomar
Sharing in our series 5/7 : The two forces of Design Leadership (DT ) and Design Management ( Follett theory " power WITH " vs power OVER ) and their convergence . Aesthetics in organization theory . ROI of investing in Design .
Article # 7 The Design Management series Epilogue and a story from real life Brigitte Borja de Mozota
Thank you for your joyful support in these 7 Design Management series . Join us in the conversation to co -design the concluding article . Have a good read . Steinar & Brigitte
Slides used by Vincenzo Di Maria, Commonground, during the module "Design Thinking and Design driven approaches for Manufacture 4.0 and Social Innovation" of the course "Design Driven Strategies for manufacture 4.0 and social innovation". The course is promote by the University of Florence DIDA, LAMA Development and Cooperation Agency and CSM Centro Sperimentale del Mobile.
This is the Second out of Seven Articles
co -written by
Steinar Valade-Amland and myself
on
Design Thinking, Design Management
and how to coordinate both strategically .
If you miss number 1/7 send me an email bbm@designence.com and I will send it to you .
Co-Creation is a powerful concept: engaging broad stakeholders in a design or problem-solving process as co-designers. But where did it come from? Here’s a brief history of the idea, which remains emergent and evolving still today. (by Stephanie Gioia, Director of Consulting at XPLANE)
A few slides from a class session in the Carnegie Mellon School of Design, "Foundations of Practice for Social Design." I'm putting them up for folks who arrived here from my "notes on participatory design' on medium.com.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Design Thinking - A critical review
1. DESIGNTHINKING
What is design thinking? - A critical review.
Stephen Whyte
Hyper Island
Digital Media Management MA
August 2014
2. WHAT IS DESIGNTHINKING?
WHAT DOES DESIGN THINKING MEAN TO PEOPLE ACROSS INDUSTRIES?
Design
Thinking
“Design thinking is a concept
used in both theory and practice.”
(Johansson-Sk"oldberg,Woodilla and cCetinkaya, p.121)
“Design thinking is the discipline of cycling through many
contextual exercises of placements to understand ‘how sense
can be made of something and given this, the designer is then
in a position to choose which contexts should dominate the
manner in which they should’ ”
(Wylant, 2010, cited in (Johansson-Sk"oldberg,Woodilla and cCetinkaya, p.128)
“The process of continuously redesigning a business using
insight derived from customer intimacy, persuasively argue
that it is a key capability for revolutionary innovators and a
potential source of sustainable competitive advantage”
(Martin, 2009, cited in (Liedtka, 2014 p.40)
“We do not believe that there is a unique
meaning of ‘design thinking’, and
accordingly we should not look for one.”
(Johansson-Sk"oldberg, Woodilla and cCetinkaya, p.132)
“Design Thinking is complex, emergent, and
diverse in its construction and application”
(Stewart S, 2014 p.517)
An “unwavering focus on creative
designs of systems”
(Hobday, Boddington and Grantham, 2012 p.22)
“Design thinking is a model that allows firms to
integrate design into their core activities as a
spur to innovation”
(Martin, 2009, cited in Hobday, Boddington and Grantham, 2012 p.
22)
3. WHY CAN ‘DESIGNTHINKING’ NOT BE DEFINED?
From my research it has become clear that ‘Design Thinking’ has a different meaning for a range of people, depending on their
experience of the concept, the use of the tools and what industry or field they work in. It has many different purposes and can be
used in many ways. This has caused a problem that the term ‘design thinking’ can no longer be described in one clear sentence.
Design thinking is used for many
purposes:
• Problem Solving
• Knowledge
• Team Building
• Management
• Internal Challenges
• A way to engage with customers
• Discovering new possibilities
ISTHEVALUETO DESIGNTHINKING APPRECIATED?
IS IT A PROBLEMTHAT IT CAN'T BE DEFINED?
Lidtka describes how design thinking can
be used as both a problem solving and an
innovation process. (Liedtka 2014) It is a
concept that can be used in both
theoretical and practical practices. This
allows design thinking to be used within
many different area’s of a company; from
a management level to designer level and
across many different sectors including
innovation roles,
design fields, education and as a method to
try to solve many of society’s issues. I feel
that design thinking being looked upon as a
tool with multiple uses across different
fields, dilutes the value of the concept
within the academic fields and various
industries.
Although it could be argued that although many people would like a clear definition of design thinking,
‘such a quest for unity is counterproductive for the academic development of the area that it deserves’
(Johansson-Sk"oldberg, Woodilla and cCetinkaya, 2013. pp132)
4. With an increased interest, study and engagement with design
thinking, a simple way to discuss the concept is as two distinct
discourses:
WHAT’STHE
ACADEMICVIEW ON
DESIGNTHINKING?
Stewart (2011) holds the view that, while architecture and
engineering have long professional histories with vast academic
research, many of the design fields have only become the subject of
academic research in the last decades of the 20th century.
Although it may seem to many that design thinking is a new concept,
there has been many studies carried out on the behaviour of
designers characteristics over the past 40 years. It’s within the
management discourse of design thinking that academic research has
recently developed (Johansson-Sk"oldberg, Woodilla and
cCetinkaya, 2013) and due to this, this is an area where I see a gap
and lack of understanding of the concept.
I agree that there is room for closer conversations between
researchers of design and representatives of other fields to develop
this concept further. (Liedtka, 2014) Without a further understanding
of these areas, there is the possibility for further misunderstandings
of ‘how’ and ‘when’ to use the tools design thinking provides.
Academic research can help to ‘define’ the areas of design thinking.
Kimbell suggests that the focus should move from individual
designers and their styles, towards cultures of designers as this
would help develop a better understanding and clarification of
knowledge practice. (Kimbell 2011)
‘DESIGNERLY’
AND ‘DESIGN
THINKING’
‘Designerly
Thinking’
When design practice and
competence are used with people
without a design background such
as management. (PPF)
The academic construction and
theoretical reflections on how
to interpret the designers.
‘Design
Thinking’
Simplifying the concept of design thinking into these two discourses
helps to distinguish the different ways it is looked upon in society. It
may also strengthen the case that there may be little use in trying to find
a single definition or description of the practice (Johansson-Sk"oldberg,
Woodilla and cCetinkaya, 2013) as it clearly shows that design thinking
is more than just ‘one thing.’
5. Design thinking is proving to be an effective management tool
allowing design to contribute to innovation and gives the
management and companies the tools to deal with complex
realities.
(Johansson-Sk"oldberg, Woodilla and cCetinkaya, 2013)
Modern management through this approach is providing more
empathy, emotion, perception and imagination when facing
complex and difficult challenges, breaking down the ‘machine
like’ structure of organisations and giving design a more
prominent place. (Hobday, Boddington and Grantham, 2012)
Liedtka’s (2014) research indicates that design thinking is a
problem solving process that can help any organisation;
internally with communication, externally with engaging with
customers and it helps with the innovation process of creating
solutions to problems that they have had difficulty with before.
WHAT IS DESIGNTHINKINGTODAY?
DESIGN THINKING HAS BECOME MORE THAN A ‘DESIGN TOOL’ BUT IS ALSO A PROBLEM SOLVING
TOOL AND A WAY TO PROVIDE NEW KNOWLEDGE TO COMPANIES AND INDIVIDUALS.
Tim Brown introduced the concept of design
thinking to a wider audience by introducing
the IDEO’s design practice, process and
methodology and suggests that ‘everyone
can do it’ by following the steps. This opens
the design thinking process to ‘anyone’ and
“present(s) the concept as an answer to
!
DESIGNTHINKING IN MANAGEMENT
to challenges facing organisations wanting to innovate but also
societies grappling with complex public issues” (Kimbell 2011, pp294)
A major criticism of IDEO’s work is the lack of wide research that the
book is based on, with “no published theoretical
framework” (Johansson-Sk"oldberg, Woodilla and cCetinkaya, 2013.
p127) Despite this, the work is gaining acceptance among
organisations, designers and government bodies.
!
ATOOL FOR ‘EVERYONE’
6. WHAT IS DESIGNTHINKINGTODAY?
WHERE DOES DESIGN THINKING “FIT” WITH BUSINESS AND INNOVATION STUDIES? IS THERE AN
UNDERSTANDING OF WHAT IT IS AND WHAT IS CAN ACCOMPLISH?
A CHANGE OF MIND-SET?
DESIGNTHINKING AND INNOVATION
As innovation can be defined as a process, (Hobday, Boddington and
Grantham, 2011) argues that there is now a clear overlap with innovation
and design. They believe that design and design thinking should play a
central role within it. However instead, “design is either treated in
passing or, more often, is entirely overlooked,” (Hobday, Boddington
and Grantham, 2011 pp7) with design “largely absent from theory,
teaching textbooks and research.” (Hobday, Boddington and Grantham,
2011. p5) It seems to be difficult to identify why innovation studies don’t
have a focus on the design aspect. It is suggested that innovation studies
have focused on modelling what could be more easily measured.
(Hobday, Boddington and Grantham, 2011) If design thinking
needs to be defined and understood more clearly, its important
that those within the innovation studies field have a clear view of
the concept, its capabilities and an understanding how to use the
tools within the process. If there was an “innovation perspective
on design, and a design perspective on innovation, both fields
stand to gain” (Hobday, Boddington and Grantham, 2011. p5).
It is well documented that our brain is divided into two hemispheres, the left side logical / analytical verses the right side,
creative and imaginative. It can be argued that modern management and education fields have evolved strongly with the
logical and decisive emphasis, although design thinking allows those within these fields to be challenged and introduce
the creativity, emotion and imagination into their knowledge and practice. (Hobday, Boddington and Grantham, 2012)
One question that needs to be asked, however, is whether everyone is willing to change their mindset as other factors
(such as cultures, habits, thoughts, values) will come into place that are unique to each person.
7. SO WHAT’S WRONG?
CAN ANYONE USE DESIGN THINKING?
Although Brown’s framework of design thinking has caused a
growing interest in the concept, a serious weakness is the
possibility of a less capable, less experienced and less skilful
designer who doesn’t understand the process or methodology
meeting problems that they can not overcome.
The ‘designer’ may become tangled in ‘wicked problems’ – a
“knotted clusters of interdependent problems or challenges,
occurring under conditions of uncertainty and having multiple
potential solutions.”
(Hobday, Boddington and Grantham, 2012. p19)
ISTHE ‘BUZZ’ DAMAGINGTHE POSSIBILITIES?
Stewart (2011) believes that design thinking has become a buzzword within the business world for
the strategic potential has towards management and business innovation and notes how this change
has effected the design community. There is concern that this representation of a ‘fad’ damages the
real opportunity to explore the possibilities that design thinking could have on different sectors.
The capabilities of the engineers, designers, and workforce needs to
be considered including; their experience, influence and knowledge
on a subject field, as the problem will be “more” or “less” wicked
depending on their capabilities.
(Hobday, Boddington and Grantham, 2012)
This is especially important in the corporate world that we live in. It
may be questioned if management in-fact have the capability to put
each design principle in place with restrictions of client deadlines and
timeframes, knowledge of briefs from the beginning, freedom to work
as needed and a true knowledge of the design tools to implement the
needed change.
8. WHAT NEEDSTO CHANGE?
WHAT IS THE VISION AND WHAT CAN IMPROVE?
The question if design thinking needs
to be defined or not is debated within
academic journals and there are strong
arguments for both sides. I feel there
are ways that education, innovation
fields, management and design
thinking can work stronger together to
cause a change and strengthen the
overall view.
With a wider acceptance of design, the innovation
field could add its knowledge to help the design
field to study and gain a better understanding of
wicked problems and identify what needs to be
improved. (Hobday, Boddington and Grantham, 2011)
I feel there is a broad approach towards the methods of
how design thinking is taught in education, depending
on your field. This may be due to a narrow limited
approach with little creativity, but if design thinking is to
be used in across the managerial, innovative, business
and design fields there should be a similar understanding
to help communication and collaboration.
(Hobday, Boddington and Grantham, 2012)
As design is now a recognised field of research that is
supported by national funding agencies, its important
that design educators stay in touch with design
researchers to ensure a better understanding and
knowledge base can be built up for what is involved in
design. (Dym et al., 2005)
9. MY EXPERIENCE
As a designer with several years experience in the field and through my
experience on this masters course at Hyper Island, I’ve found that there are
many unforeseen conditions within each client brief.
Experience has shown that people of mixed abilities are able to use the
design thinking tools that Brown (2009) has set out, although I question if
they can be put to best practice to gain the best possible outcome, if there’s
a lack of understanding or knowledge in place.
With design thinking becoming widely used there is a curiosity and a
‘want’ for the term to be better defined. It’s not surprising that those within
the public and business sectors have problems understanding it, as its
questionable if designers fully do. Design thinking may be just a different
name for what good designers have always done. (Kimbell 2011) I have
been introduced to the concept of design thinking and the tools of it while
studying my masters degree at Hyper Island and most of it has been new
theory. However, I sometimes found that tools and approaches that are used
within this concept where ‘standard’ within my daily routine as a designer.
I have been analysing and learning the design thinking concept while
working on client briefs, within a team who holds a diverse skill-set. It was
only through experience that we learn’t ‘how’ to use the tools and ‘when’ to
put each into practice.
At the start of the process our inexperience of the concept was obvious
with disorganisation and confusion, which lead to difficult group
dynamics and decision making techniques.
As we became more confident with the tools, we were able to introduce
more creativity, structure, emotion and imagination. This allowed us to
overcome challenges, work more effectively and become motivated.
I’ve learnt the importance of knowing when to put a tool into use. After
developing our ideas we created prototypes to gain feedback from
members of the public. I found this an extremely useful tool to gain an
insight and it allowed us to analyse, iterate and change our concept for
customer needs at a sooner stage. If companies where to implement this
tool they would be able to test their concepts with real customers instead
of presenting to the management hierarchy; this could lead to better end
results and products and satisfaction within the team.
I’ve experienced the effect that design thinking can have on a designers
process of problem solving, using it as a base to gain more knowledge
and insights and the affect it can have on group dynamics and team moral.
This has all been a positive perspective of the concept although its still
important to note that this all happened once we became familiar with the
tools. A team with inexperience and a misunderstanding of the concept
would most likely lead to different results.
10. CONCLUSION
I believe I have been able to illustrate that design thinking is a
complex area and have shown that it can’t be defined within one
term as its not just ‘one thing.’ It is used across different sectors
for may purposes as a problem solving tool, a way to gain
knowledge, for business dynamics and team work and recently as
a management tool.
It may be argued that a definition for design thinking isn't needed
(for now), as the current misunderstanding and confusion of the
term will lead to a more research within the design field. I agree
that a deeper knowledge, showing the effects of design and
culture changes within a company, is necessary, although for this
to happen there needs to be more collaboration between the
innovation fields, design fields and researchers to see what they
can learn from each other.
Design thinking has been presented as; a way for management
within a firm to become more creative or can described as a
‘toolbox’ ready for use, however, such explanations tend to
overlook the fact that ‘creativity’ is only one part of a designers
job and it assumes that the person who is going to use these tools
have the skill, knowledge and training to put them to use.
(Johansson-Sk"oldberg, Woodilla and cCetinkaya, 2013)
The problem that design thinking faces by becoming
commercialised and looked upon as an answer to many problems
is the possibility that its value has been diluted.
It’s clear that the concept is becoming highly recognised and
accepted among designers, organisations and government bodies,
mainly due to Brown’s publications of IDEO’s practices although
Kimbell (2011) indicates that some of the industry observers are
beginning to question whether it has become a failed experiment.
In my opinion, for design thinking to develop and maintain a
strong position within the field and not to be a modern day fad or
buzz word, there needs to be an agreed approach on how students
and organisations are taught the concept.
If a closer collaboration is needed between academia and industry
to develop the concept then everyone needs to have a similar
understanding of what it can achieve and how to use the tools.
11. REFERENCES
Journals
Dym, C., Agogino, A., Eris, O., Frey, D. and Leifer, L. (2005).
Engineering design thinking, teaching, and learning. Journal of
Engineering Education, 94(1), pp.103–120.
Hobday, M., Boddington, A. and Grantham, A. (2011). An innovation
perspective on design: Part 1. Design Issues, 27(4), pp.5–15.
Hobday, M., Boddington, A. and Grantham, A. (2012). An Innovation
Perspective on Design: Part 2. Design Issues, 28(1), pp.18–29.
Johansson-Sk"oldberg, U., Woodilla, J. and cCetinkaya, M. (2013).
Design thinking: past, present and possible futures. Creativity and
Innovation Management, 22(2), pp.121--146.
Kimbell, L. (2011). Rethinking design thinking: Part I. Design and
Culture, 3(3), pp.285–306.
Liedtka, J. (2014). Innovative ways companies are using design
thinking. Strategy & Leadership, 42(2), pp.40--45.
Editorial
Stewart, S (2011) Editorial, Interpreting Design Thinking.
Design Studies 32 (2011) pp. 515-520
Books
Brown, T. and Kātz, B. (2009). Change by design. 1st ed. New
York: Harper Business.
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