y: Waleed Y. Fahmy
Design Thinking
A fst-forward tour about …

About me
• First line of code ‘90s
• Part-time Graphic Designer ‘96
• B.Sc in Electrical Eng. ’00
• Second Adobe Certified Expert ’01
(Egypt)
• Graphic designer, Interaction
designer, User Experience designer,
Product designer (20 years)
• Founded webkeyz ’09
• First Google Design Expert ’15
(Middle East)
• Father of 4 crazy kids

• First UX & Product Design Agency in the Middle East
• Clients in 6 countries, 100+ projects, 25 brilliant creative human being

Expectations?

so… Design Thinking
Smart thinking
Creative thinking
Orthodox thinking
other ways of thinking
Design Thinking
Scientific thinking

Origins
• Herbert A. Simon 1969, Robert McKim's 1973, Peter Rowe's 1987
• Rolf Faste 80s, 90s Stanford University: “Design thinking as a method of
creative action”
• David M. Kelley adapted Design Thinking for Business. Founded “IDEO” in
1991

Design Thinking is…
• A design-specific cognitive activities that designers apply during the process of
designing
• A methodology that helps people understand and develop creative ways to solve a
specific issue, generally business oriented
• A formal method for practical, creative resolution of problems and creation of solutions,
with the intent of an improved future result
• A form of solution-based, or solution-focused thinking – starting with a goal (a better
future situation) instead of solving a specific problem
• A powerful tool to tackle the unknown, with the confidence you’ll end somewhere great
:)

Scientific Thinking vs Design Thinking
• Scientific Thinking:
Which begins by thoroughly defining all parameters of a problem to create a
solution.
• Design thinking:
Identifies and investigates with known and ambiguous aspects of the
current situation to discover hidden parameters and open alternative paths
that may lead to the goal.

Scientific Mindset vs Design Mindset
• A scientific mindset is problem-focused
• A design mindset is solution focused and action oriented towards creating a
preferred future

When to use Design Thinking?
• Wicked Problems vs Tame Problems

Design Thinking Principles
1. The human rule
HPI-Stanford Design Thinking Program: Christoph Meinel & Larry
Leifer
3. The ambiguity rule
2. The re-design rule
4. The tangibility rule

Design Thinking Process(es)

Design Thinking Process(es)

Design Thinking Process(es)

Design Thinking Process(es)

Convergence vs Divergence

Design Thinking Methods
• Methods are NOT Processes
• Methods are ways to do activities, Process is the plan you should follow.
• Ex:
Process “Empathy / Human Centric”
Method: “Users Interviews, or 5 whys, etc..”