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“Design Thinking” - Create Innovative Right Products
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikchoudhary@yahoo.com
Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.
Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTI-
DISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.
Innovation
Source – Ideo HCD Tool Kit
Multi-Disciplinary Teams
www.comakewith.us
Creative Space
Source – bootcamp bootleg d. School
Iterative Approach
Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy
Design thinking
Design Thinking – Empathy Phase
Empathy
Define
Ideate
Prototype
Validation
 Build Empathy
 Pair up for interviews - Interviewer and Note
taker
 See through the eyes of your users
 Steer with open-ended questions
 Confirm, redirect, or stop conversation with
Close Ended questions
 Apply 5 WHY Techniques
 Talk less, listen More
 Take photos , Collect artifacts
 Write down your impressions
“There Are No
Facts Inside
Your Building,
So Get
Outside.”
Steve Blank, entrepreneur, author, and educator
http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-
with-steve-blank/
Design Thinking – Define Phase
 Storytelling
 Clustering
 Personas
 Task Flow
Analysis
 Framework
POINT OF VIEW
Hypothesis about
users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
Synthesis Framework
Source – Ideo HCD Tool Kit
Point of View and HMW Statement
Source – bootcamp bootleg d. School
Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
 Be Visual
 Defer Judgment
 Encourage Wild Ideas
 Build on the Ideas of Others
 Go for Wild Ideas
 Go for Quantity
 One Conversation at a time
 Stay Focused on topic
Brainstorm Rule
Source – bootcamp bootleg d. School
Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
 Physical
 Wireframes
 Interaction
 Storyboards
 Acting
 Pretotyping
Source – bootcamp bootleg d. School
Physical Prototype
Source - http://www.wooga.com/2011/03/lego-prototyping/
Wireframe Prototype
Source : www.comakewith.us
Story Board Prototype
Example storyboard from Arie Stavchansky, http://stavchansky.net
Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
Thank you !!
 Manik Choudhary
 manikchoudhary@yahoo.com
 Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529

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Design thinking

  • 1. “Design Thinking” - Create Innovative Right Products Manik Choudhary, PMI-ACP, CSPO, PSM-1 manikchoudhary@yahoo.com
  • 2. Disclaimer  These are my personal opinions on the subject and in no way represent that of my employer.
  • 3. Design Thinking Design Thinking is a method for solving complex problems and creating new ideas. *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
  • 4. Design Thinking DESIGN THINKING means creating INNOVATION by combining MULTI- DISCIPLINARY TEAMS, creative SPACE and an iterative APPROACH.
  • 7. Creative Space Source – bootcamp bootleg d. School
  • 9. Iterative Approach Understand Observe Define Ideate Prototype Validate Problem Space Solution Space Empathy
  • 11. Design Thinking – Empathy Phase Empathy Define Ideate Prototype Validation  Build Empathy  Pair up for interviews - Interviewer and Note taker  See through the eyes of your users  Steer with open-ended questions  Confirm, redirect, or stop conversation with Close Ended questions  Apply 5 WHY Techniques  Talk less, listen More  Take photos , Collect artifacts  Write down your impressions “There Are No Facts Inside Your Building, So Get Outside.” Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation- with-steve-blank/
  • 12. Design Thinking – Define Phase  Storytelling  Clustering  Personas  Task Flow Analysis  Framework POINT OF VIEW Hypothesis about users’ needs HMW Statement Empathy Define Ideate Prototype Validation * Source - http://www.3d-innovations.com/blog/?tag=design-thinking
  • 13. Synthesis Framework Source – Ideo HCD Tool Kit
  • 14. Point of View and HMW Statement Source – bootcamp bootleg d. School
  • 15. Design Thinking – Ideation Phase Empathy Define Ideate Prototype Validation  Be Visual  Defer Judgment  Encourage Wild Ideas  Build on the Ideas of Others  Go for Wild Ideas  Go for Quantity  One Conversation at a time  Stay Focused on topic Brainstorm Rule Source – bootcamp bootleg d. School
  • 16. Design Thinking – Prototype Phase Empathy Define Ideate Prototype Validation  Physical  Wireframes  Interaction  Storyboards  Acting  Pretotyping Source – bootcamp bootleg d. School
  • 17. Physical Prototype Source - http://www.wooga.com/2011/03/lego-prototyping/
  • 18. Wireframe Prototype Source : www.comakewith.us
  • 19. Story Board Prototype Example storyboard from Arie Stavchansky, http://stavchansky.net
  • 20. Acting / Role Play Prototype Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
  • 21. Design Thinking – Validate Phase Test the Solution with a “demo” before Building the actual product* * Source- Running Lean – Ash Maura Empathy Define Ideate Prototype Validation * Source - http://lean.st/
  • 22. Thank you !!  Manik Choudhary  manikchoudhary@yahoo.com  Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo- psm/1/54/529