Design Thinking

1. “Design Thinking” - Create Innovative Right Products
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikchoudhary@yahoo.com

2. Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.

3. Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/

4. Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTI-
DISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.

5. Innovation
Source – Ideo HCD Tool Kit

6. Multi-Disciplinary Teams
www.comakewith.us

7. Creative Space
Source – bootcamp bootleg d. School

8. Iterative Approach

9. Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy

11. Design Thinking – Empathy Phase
Empathy
Define
Ideate
Prototype
Validation
 Build Empathy
 Pair up for interviews - Interviewer and Note
taker
 See through the eyes of your users
 Steer with open-ended questions
 Confirm, redirect, or stop conversation with
Close Ended questions
 Apply 5 WHY Techniques
 Talk less, listen More
 Take photos , Collect artifacts
 Write down your impressions
“There Are No
Facts Inside
Your Building,
So Get
Outside.”
Steve Blank, entrepreneur, author, and educator
http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-
with-steve-blank/

12. Design Thinking – Define Phase
 Storytelling
 Clustering
 Personas
 Task Flow
Analysis
 Framework
POINT OF VIEW
Hypothesis about
users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking

13. Synthesis Framework
Source – Ideo HCD Tool Kit

14. Point of View and HMW Statement
Source – bootcamp bootleg d. School

15. Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
 Be Visual
 Defer Judgment
 Encourage Wild Ideas
 Build on the Ideas of Others
 Go for Wild Ideas
 Go for Quantity
 One Conversation at a time
 Stay Focused on topic
Brainstorm Rule
Source – bootcamp bootleg d. School

16. Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
 Physical
 Wireframes
 Interaction
 Storyboards
 Acting
 Pretotyping
Source – bootcamp bootleg d. School

17. Physical Prototype
Source - http://www.wooga.com/2011/03/lego-prototyping/

18. Wireframe Prototype
Source : www.comakewith.us

19. Story Board Prototype
Example storyboard from Arie Stavchansky, http://stavchansky.net

20. Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg

21. Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/

22. Thank you !!
 Manik Choudhary
 manikchoudhary@yahoo.com
 Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529