IDCFA - Dale Carnegie Convention - Social Media Presentation
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The document outlines digital marketing trends for 2017 and beyond, including goals to build online communities and optimize digital strategies. Specifically, it recommends creating a mobile-optimized website, improving email marketing through segmentation and strategic follow-up, growing Facebook fan pages and using Facebook Live. It also provides best practices for Facebook and Instagram advertising, remarketing, and engaging millennials through strategic content on Instagram.
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IDCFA - Dale Carnegie Convention - Social Media Presentation
- 1. Digital Marketing Trends for 2017 and beyond! #OneCarnegie16
- 3. Goals for 2017 • New Website that is modern and fully mobile-optimized. • An improved email marketing strategy customized to the needs of your subscribers. • Build Facebook fan base to 1000+ fans. • Fill workshops and previews with Facebook fans. • Build your millennial tribe on Instagram. • Strengthen your personal brand using LinkedIn and Facebook Live.
- 4. New Website
- 7. Smarter eMail Marketing • Mobile optimization - Cross device optimization. • Value, value, value • List segmentation: being more intentional with your lists; i.e. different messages for C-Level vs. HR managers, etc. • Strategic follow-up emails based on unique click throughs in real time.
- 8. Strategic Click Through Follow Up
- 9. Strategic Click Through Follow Up The first of a series of 4 follow up emails being sent to individuals who clicked on links relating to the HIP.
- 10. The New Facebook • Posts to pages get limited engagement • You have to pay to play • Double-down on Facebook Live • Double-down on Groups
- 12. Facebook Live Best Practices • Tell people ahead of time • Name commenters by name • Be creative, write a good description • Use it often, be consistent
- 13. Facebook Live Best Practices • Workshops or Previews • Midweek Mentor • Alumni Event
- 15. Advertising Best Practices • Be strategic • Add gasoline to the fire • Strong call to action • Display on Instagram • Small budget - BIG results
- 16. ReMarketing • 22,368 Facebook and Instagram users reached • 957 Website Clicks resulted • $.17 per click • Total Ad spend $140.00
- 17. ReMarketing
- 18. ReMarketing
- 19. For Reaching Millennials through Instagram
- 20. Best Practice #1: Inside the Classroom • Instagram handle and hashtag are clearly displayed (@dalecarnegieala #dalecarnegieala) • Create an ‘Award Area’ • Can also be called ‘I’m a DC Grad’ • Use our Posters! • #DaleCarnegie #GeoLocation • Designate an ‘Instagram GA’
- 21. Value • #GiveAppreciation #DaleCarnegieALA • Capture this moment and share it on IG • We’ll pick a winner and win a gift card • leverage popular hashtags (#smile, #summertime)
- 22. Best Practice: Use Posters!
- 23. Best Practice #3:Advertise • Works similar to Facebook • Hover over the picture, you can now add a call to action • One of the largest mobile ad platforms • Teen program!
- 24. Best Practice #3:Advertise Success Story: The Atlanta Braves All Star Grill
- 26. Caution: Keep it Simple and beware the shiny penny syndrome
- 28. Are you known as a thought-leader in your local market?
- 36. Facebook Fan Page: Every Class Member (orVisitor) becomes a Fan
- 37. Facebook Group Every Graduate becomes a Member
- 44. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)