The document outlines social selling principles for businesses to utilize social media effectively. It recommends prioritizing platforms based on buyer personas and goals. Businesses should audit their online profiles and directories to ensure they are active, claiming accounts, and addressing any negative reviews. The document also suggests capturing real moments instead of creating staged content, making others the focus to build relationships, and focusing on quality over quantity of posts to avoid becoming an automated "squawking parrot."

1. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Presented by: Corey Perlman
LinkedIn/In/CoreyPerlman

2. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Social Selling Principles
•Prioritize Your Platforms
•Be Proud of Your Profiles
•Be the Wise Owl, not the
Squawking Parrot
•Make Others the Hero in
Your Digital Story
•Doing Good is Good for
Business
•Motion Moves the Needle
•Don’t Try and Create the
Moment, Capture it
Instead
•Perfection is the Enemy of
Progress

3. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action!
PrioritizeYour Platforms
• What’s your buyer persona?
• Age, job title
• What are your digital goals?
• Brand awareness? Lead-gen?
Recruitment?
• Which platforms make the most sense
for your company?
• Prioritize them.

4. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
#2: Be Proud of
Your Profiles

5. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action:
Directory Audit
• Which directories show up on page one
of Google?
• Are they claimed?
• Negative or positive sentiment?
• Negative? Make a plan to proactively
ask for positive reviews.

6. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action: Social Media Audit
• Google your brand
• Look for all social profiles
• Is it active?
• Is there consistent posting?
• Are there any unmanaged profiles?
• Should you delete or start managing?

7. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action: Website Audit
• Mobile friendly? Thumb test
• Critical information above the fold?
• Dated?
• Social proof?
• Clear call-to-action

8. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action:
LinkedIn Audit

9. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action:
LinkedIn Audit

10. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Additional LinkedIn Tips
•Engage in conversation
•Be down with O.P.P.
•Recs - quality over quantity

11. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
IsYour Social More Squawking Parrot….
Products and promotions,
products and promotions
products and promotions,
Squawk!!!

12. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Or Wise Owl?
• Be curious: Ask questions, get
feedback
• Don’t tell us, show us (Behind the
scenes, onsite)
• Look in other directions (Your team,
your customers, your community)
• Educate. How can you add value to
others?

13. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG

14. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Take Action!
VisitYour Profiles
• F.I.L. (Facebook, Instagram,
LinkedIn)
• How often are you posting?
• How many categories can you
find?
• Are you adding value?

15. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Best Practice: Create
Content Categories
• Testimonial Tuesday?
• Throwback Thursday?
• In the Wild Wednesday?
• Fun Friday?
• Onsite Saturday?
• What makes the most sense for your
business?

16. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
How can you make others the hero?
•Your people
•Your customers
•Your community
•Your Partners

17. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
How CanYou Make Others
the Hero inYour Digital Story
•Can you spotlight team
members?
•Highlight customers?
•Support local partners?

18. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Doing Good is Good
for Business
•What’s happening over the
next three months?
•Who would be the right
person to capture the
experience?

19. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
• Carousel posts - a series of images
• Stories - A mixture of pictures and videos
• Reels - Short-form videos meant to
compete with TikTok
Commit to Creating
More Interactive Content

20. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
IsYour Social S.A.D.
•Static
•Automated
•Dull
•Give yourself a grade

21. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Don’t Try and Create the
Moment, Capture the
Moment Instead
•What’s currently happening
that would make for good
video content?
•Who would be the best
person to capture this
content?

22. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Captions

24. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
• Funny
• Enthusiastic
• Passionate
• Playful
• Clever
• Witty
• Spontaneous
• Genuine
• Eloquent
• Outgoing
• Adventurous
• Quick-thinking
• Detailed-
oriented
• Professional
• Spirited
• Upbeat
• Seasoned
• Expert
• ________

25. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Social Selling Principles
•Prioritize Your Platforms
•Be Proud of Your Profiles
•Be the Wise Owl, not the
Squawking Parrot
•Make Others the Hero in
Your Digital Story
•Doing Good is Good for
Business
•Motion Moves the Needle
•Don’t Try and Create the
Moment, Capture it
Instead
•Perfection is the Enemy of
Progress

26. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
Let’s ‘Tie’ It All Together!
•What’s one takeaway from
today you’ll commit to getting
implemented in the next
30-60 days?

27. TRSA • 1800 DIAGONAL ROAD, SUITE 200, ALEXANDRIA, VA 22314 • 877-770-9274 • TRSA.ORG
ThankYou!
Text SLIDES to 66866
corey@impactsocialmedia.com