This document outlines 8 authentically social principles for businesses to follow on social media. It recommends prioritizing a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading resources too thin across many networks. Profiles on these platforms should be proudly maintained and optimized. Content should aim to educate, entertain and encourage audiences rather than constantly promoting products. User generated content and customer stories are emphasized over self-promotion. Doing good in the community is seen as good for business. Motion content like videos and reels are advised over static images. It's suggested that businesses allocate a budget for social media advertising to achieve goals. The overall goal of social media use should be keeping the business top of mind for prospects and allowing customers

1. Corey Perlman
LinkedIn/In/CoreyPerlman

2. • Let’s connect!
• Text ‘Slides’ to 66866
BEFORE WE BEGIN…

3. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
1. Don’t Be a Jack of All Social
Media Sites, Master of None.

6. In Summary
• Concentrate on F.I.L.
(Facebook, Instagram,
LinkedIn)
• Website
• Online Directories

7. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
2. Be Proud of Your Profiles

8. Don’t Let Profiles Die on the Vine

9. Do a Digital Audit
• Google your brand
• Look for issues
• Unclaimed profiles
• Negative sentiment
• Fix the issue

10. The Only Owned Land You Have

11. Take Action!
• Modern theme
(Wordpress or other)
• Only add social icons
you WANT them to visit
• Critical information
above the fold
• Make sure your Website
is mobile-responsive (Do
the thumb test!)

12. Give a Little Love to Your
LinkedIn
• Be proud of your photos
• Get beyond the 500+
• Should you go premium?
• Creative title

13. Less Bio, More
Professional Summary
• How do you serve others?
• Why you vs. the competition
• Bullets over paragraphs

14. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
3. Be More Like the Wise
Owl and Less Like the
Squawking Parrot.

15. DON’T BE THE SQUAWKING PARROT
Products and promotions,
products and promotions,
products and promotions,
SQUAWK!!!!

16. Be The Wise Owl (3 E’s)
• Educate: In what ways can you
add value to your audience?
• Entertain: How can you bring a
little light to an all too often
dark place?
• Encourage: How can you
indirectly motivate your
buyers?

18. BEST PRACTICE:
A COMPANY CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• What is it Wednesday
• Thank You Thursday
• Fast Friday
• Onsite Saturday

19. TABLE DISCUSSION
How involved are you
on what’s being posted
to your social media?

20. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
4. Don’t Be the Hero in Your
Own Digital Story

21. Turn the Spotlight On…
• Your Customers
• Your Community
• Your Team

22. Best Practice

23. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
5. Doing good is good
for business.

24. Trust Builds Loyalty
• Community outreach
• Customer
collaborations
• Corporate causes
• Sustainability
• Safety

25. Best Practice

26. TABLE DISCUSSION
WHAT’S COMING UP
THAT WOULD BE GREAT
TO POST TO SOCIAL?

27. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
6. Motion Moves the Needle

28. Adam Mosseri,
Head of Instagram

29. Motion Moves the Needle
• 81% of marketers agree that
interactive content
outperformed static content.
• 88% found that it helped them
stand out from competitors.
• 70% found this type of
content effective in converting
visitors to customers.
https://www.go-gulf.com/interactive-content-marketing/

30. Millennials & Gen Z
Use Social Differently

31. Best Practice
Don’t try to create the
moment. Capture the
moment instead.

32. Static is bad,
motion is good.
Use Reels, Stories
and Carousel Posts
In Summary

33. TABLE DISCUSSION
WHO’S THE PERSON
(OR PEOPLE) IN YOUR
COMPANY THAT CAN
HELP DO MORE VIDEO?

34. 6 AUTHENTICALLY
SOCIAL PRINCIPLES
7. You Have to Pay to Play

35. Pay to Play
• Do we have a social ad budget?
• Do we need a social ad budget?
• What do we we want from our
ad spend? Likes? Clicks?
Conversions?
• What are our goals for 2023?

36. TABLE DISCUSSION
WHAT’S BEEN YOUR
EXPERIENCE WITH
SOCIAL MEDIA
ADVERTISING?

37. 8 AUTHENTICALLY
SOCIAL PRINCIPLES
8. KEEP YOUR EYE ON
THE PRIZE

38. WHAT SOCIAL SHOULD BE DOING
YOUR BUSINESS
• Keeping you ‘top of mind’ with
prospects and customers’
• Allowing customers to be your
salesforce
• Getting potential employees
excited to work for you
• Controlling the conversation

39. IN SUMMARY
• Prioritize your platforms
• Be proud of your profiles
• More owl, less parrot
• Don’t be the hero
• Doing good is good for biz
• Motion moves the needle
• Pay to play
• Eye on the prize

40. Action & Accountability
Let’s Tie It All Together
• What’s one takeaway from
today that you’ll commit to
getting implemented in the
next 30-60 days?

41. Thank You!
• corey@impactsocialmedia.com
• @CoreyPerlmanSpeaks
• LinkedIn.com/in/CoreyPerlman
• Text SLIDES to 66866