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Before we begin…
•Question I’m always
asked…
•Text ‘Slides’ to 66866
•I want your feedback.
Where are we seeing results?
Best Practice:
Instead of creating
content, capture it!
•Pinned content
•Stories/Highlights
•Grid = Website
Best Practice:
Reel Covers
1. Visually tell me
what you do
2. Keywords
3. Not a bio
Best Practice:
•10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.
Squawking Parrot
•Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement
•4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares
Best Practice:
It’s okay to get
personal.
Best Practice:
Create vs. Share
Video vs. Text
Best Practice:
Always use
captions
Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4
Thank You!
Thank You!
Don’t get me started
on Amazon book
reviews…
• One Best Practice? Write it in
the chat
• Who has the first question?
In Summary (Take Action!)
Thank You!
Authentically Social - presented by Corey Perlman

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