This document provides best practices for using Instagram effectively. It recommends capturing existing content instead of creating new content, using reels to visually showcase what you do with keywords and no biography. Posts should include different content categories with authentic photos and videos that serve others and add value. Getting personal is okay. Sharing video and using captions is better than just text. The goal is to get beyond just likes by encouraging shares, comments and longer viewing time.

3. Before we begin…
•Question I’m always
asked…
•Text ‘Slides’ to 66866
•I want your feedback.

8. Where are we seeing results?

12. Best Practice:
Instead of creating
content, capture it!

13. •Pinned content
•Stories/Highlights
•Grid = Website

14. Best Practice:
Reel Covers

16. 1. Visually tell me
what you do
2. Keywords
3. Not a bio
Best Practice:

18. •10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.

21. Squawking Parrot
•Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement

22. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

23. Best Practice:
It’s okay to get
personal.

24. Best Practice:
Create vs. Share
Video vs. Text

25. Best Practice:
Always use
captions

28. Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4

30. Thank You!

31. Thank You!

32. Don’t get me started
on Amazon book
reviews…

33. • One Best Practice? Write it in
the chat
• Who has the first question?
In Summary (Take Action!)

34. Thank You!