The Social Sasquatch, or Oliver Jenkins, is an independent consultant who works with a collective of experts to provide social media, inbound marketing, content marketing, and event-based services to clients. Some case studies include increasing the reach of a campaign for TransferWise and engagement for the British Heart Foundation, as well as growing followers for FAT SALAD and recruitment for Festival Mule through social media campaigns. The Social Sasquatch aims to integrate with clients' existing marketing to deliver strategies that meet business objectives.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
Boost Event ROI with the Help of Your AdvocatesInfluitive
Slides from a webinar on Wednesday, November 12, 2014.
Featuring:
Jody Mooney, Director of Product Marketing, Influitive
Scott Ingram, Account Executive, Certain
This webinar discusses a chapter from Scott's new book "Making Rain with Events".
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Empowering Your Sponsors and ExhibitorsDoubleDutch
Sponsorships are the financial backbone of many live events. In this session you will learn how to empower your sponsors and exhibitors to achieve and exceed their marketing and sales goals, resulting in renewals and expansion for future events.
Perfect For: Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows
Heartbeats and Remarkables for NetSquared VictoriaDarren Barefoot
We are http://www.capulet.com.
The talk that Julie and I gave at NetSquared Victoria. Here's the description:
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are
creating remarkable online campaigns based on the theory and
philosophy of movement marketing. You'll learn from experienced
practitioners how to augment limited budgets with creativity and
technology that will help your nonprofit get talked about.
ASAE Lunch Learning Webinar: Modern Practices in Promoting Online Education &...Elizabeth Mackenzie
Join us as we focus in on today’s user-driven buying experience and what it means to the way that your organization promotes its online education programs. Whether you offer a certification program, webinars, on-demand videos or continuing education credit programs, this webinar will focus on what you need to do to better promote, engage and measure user behavior.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Forward Progress - B2B Influencer Event Marketing - Brand Advocacy Program 20...Social Jack
If you are looking to attract speakers, sponsors and attendees to your B2B events with the power of Influencer marketing then this program is form you!
Boost Event ROI with the Help of Your AdvocatesInfluitive
Slides from a webinar on Wednesday, November 12, 2014.
Featuring:
Jody Mooney, Director of Product Marketing, Influitive
Scott Ingram, Account Executive, Certain
This webinar discusses a chapter from Scott's new book "Making Rain with Events".
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Empowering Your Sponsors and ExhibitorsDoubleDutch
Sponsorships are the financial backbone of many live events. In this session you will learn how to empower your sponsors and exhibitors to achieve and exceed their marketing and sales goals, resulting in renewals and expansion for future events.
Perfect For: Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows
Heartbeats and Remarkables for NetSquared VictoriaDarren Barefoot
We are http://www.capulet.com.
The talk that Julie and I gave at NetSquared Victoria. Here's the description:
If you only engage in ordinary outreach activities – petition asks,
email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are
creating remarkable online campaigns based on the theory and
philosophy of movement marketing. You'll learn from experienced
practitioners how to augment limited budgets with creativity and
technology that will help your nonprofit get talked about.
ASAE Lunch Learning Webinar: Modern Practices in Promoting Online Education &...Elizabeth Mackenzie
Join us as we focus in on today’s user-driven buying experience and what it means to the way that your organization promotes its online education programs. Whether you offer a certification program, webinars, on-demand videos or continuing education credit programs, this webinar will focus on what you need to do to better promote, engage and measure user behavior.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Forward Progress - B2B Influencer Event Marketing - Brand Advocacy Program 20...Social Jack
If you are looking to attract speakers, sponsors and attendees to your B2B events with the power of Influencer marketing then this program is form you!
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Web Strategy Plus Drives More Leads and Sales to Your Business!
Web Strategy Plus provides a "one stop shop" for all your print to web marketing needs. Our staff has a combined 30 plus years experience in design and marketing. We are committed to delivering exceptional customer service and affordable marketing solutions to meet your goals. Our home office is based in Cincinnati, OH but we work with companies across the globe. Whether you require a professional website or need help promoting it, we can help you with it all. Our main goal is to provide cost effective web strategies that drive results.
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
Skapa presentation West Sweden Chamber of Commerce 2018-11-27Erik Ekholm
Digital Marketing and Sales in B2B and industrial applications. Presentation held at meeting with CEOs at West Sweden Chamber of Commerce on Nov 27, 2018.
2. Who are we
• The Social Sasquatch, or Oliver Jenkins as he’s more
commonly known, is based in the Midlands, but works
across the UK on a range of projects
• Background in:
• Higher Education – IT project management, and teaching social media!
(WINTER)
• Outdoor Events Management @ Major Music Festivals! (SUMMER)
• An independent consultant, working with a collective
of web developers, graphic designers, marketing & PR
experts, and generally pretty clued-up dudes
3. How can we help you
• Social media
• Inbound marketing
• Pay Per Click management (Google PPC)
• Content marketing
• Event based services (Experiential support)
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
4. Social media
• Advertising your event, your service, your product
across social platforms
• Campaign optimisation (to maximise ROI)
• Promotional activities (paid and organic)
• Strategy development, competitions, incentives
• Managing your accounts, responding to
comments
5. Inbound marketing
• Designing and deploying email campaigns
• Creating ‘custom audiences’ and ‘lookalike
audiences to increase reach and maximise ROI
• Creating content calendars, strategically
deploying content across a range of platforms
• Integrating everything, social, web, print, design,
to ensure consistency and tone of voice
6. PPC management
• Advertising on Google
• Bid on specific search terms (keywords)
• Bid optimisation and monitoring or most efficient
ways to engage with your audience
• Demonstrate real ROI using pre-defined goal
conversions
7. Content marketing
• Blogging – themes and topics that work!
• Guest blogs
• Social signposting
• Using supercharged users & celebrities!
• Press releases to coincide with social campaigns
• Maximising impact across platforms
• repurposing to get more for less
• SEO and Google Keywords
• Driving traffic to your website through clever use of copy
8. Event based services (Experiential support)
• Real-time upload of content
• Onsite promotions run with potential customers in
person/across social – integrated experience
• Onsite interviews and testimonials
• Professional photography service
• HD Camera Drone for filming of events
• Live Twitter Wall – admin and set up
9. Case Studies
• We work with a range of clients with a range of
objectives
• We understand everyone is different
• We look at each project with a fresh pair of eyes!
• No templates
• No ‘out the box’ strategies
• Integrate with your existing marketing functions to deliver
against your business objectives and the strategic direction of
your project
10. TransferWise - #RIPHiddenFees
3 day reach on Facebook:
• 5.6 million impressions
• Video post reach – 4.94 million
• 10,900 likes
• 3,600 shares!
• 733,000 video views!
• Organic post reach – 606,000
3 day reach on Twitter
• 367,000 interactions
• 2.6 million impressions for #RIPHiddenFees
11. British Heart Foundation - LOVE Installation
• Promote the BHF LOVE
Installation in Covent Garden
Feb 2015
• Drive traffic to BHF website
• Real-time updates
• Photo opps with celebrities
• Image generation for range of
social platforms
• Engage with local media and
interested stakeholders to
maximise impact
12. FAT SALAD – Got a bigger audience!
• Glastonbury Award Winners
wanted a few more likes!
• 400 > 8,100 in 3 months
• Mixture of organic and paid likes
inc competitions
• Increase in engagement of over
10,000% at peak times!
• Created content templates for
daily recipes
• Worked on rebrand of company to
develop a more commercial image
13. Sutton Coldfield Tennis Club (LTA)
• #AceFace campaign developed
• Targeted across social platforms
• Predominantly organic
engagement
• User generated content via
competitions and incentives
• Offline engagement driven
through local media channels
• Project managed campaign and
stakeholder involvement
14. Festival Mule – Reduce staffing costs
• Directed traffic from Leeds Festival
Website to Mule Facebook page
• 60% Increase in sales post social
strategy implementation
• Real time monitoring of comments
and responses = better customer
service
• 98% of comments were resolved on Facebook in
real time
• 100% of queries responded to <10 minutes
• 20 x volunteers recruited on FB
• Saved £4,900 in staff cost
15. tmWare
• Drive traffic to website using
a range of social media,
PPC, email and content
marketing
• PPC management
• Agile approach to
developing campaigns that
deliver high ROI on
Facebook and Twitter
16. Sasquatch PR!
• Featured by the
prestigious
One Minute Briefs
• Guest writer for
‘Event Magazine’
Mr Social feature
March 2015