Story Worldwide and STRIKEFORCE presented on embracing social media for healthcare through digital storytelling. They discussed challenges facing pharmaceutical companies with social media, how narrative solutions can help generate customers, and case studies of successful social media campaigns for pharmaceutical brands that utilized storytelling. The presentation provided action items on listening to audiences, finding your brand story, integrating stories across channels, and defining response teams.
Social media is a journey, not a destinationRichard Meyer
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Social media is a journey, not a destinationRichard Meyer
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Successful strategies and tactics for social media marketing in healthcare brand management.
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
This is a DRAFT research deck I pulled together for a recent informal talk with colleagues. I will continue to develop these ideas and appreciate any inputs, challenges and dialogue around it you would like to contribute.
Health Industry & Content Marketing: Takeaways from the 2014 Content Marketin...MSL
This infographic shares key takeaways from the 2014 Content Marketing for Life Sciences Conference to help the health industry further enhance content marketing practices.
Two or three years ago, content marketing was a novel concept in communications. But this year, content programs are more prevalent in our industry than in the prior year.
Content this year is largely unbranded, very visual, and filled with inspiring
patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizations in health have found their way in the world of content marketing.
Most communication programs are oriented to patients or consumers and some to healthcare providers. Content marketing for life sciences now offers an engaging and educational way to be a more informed consumer of health information and to help HCPs take action that will help improve their own or their patients’ lives.
MSLGROUP hosted the second year of Content Marketing for Life Sciences Conference in Philadelphia, PA.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Successful strategies and tactics for social media marketing in healthcare brand management.
www.healthcaremedicalpharmaceuticaldirectory.com
John G. Baresky
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
This is a DRAFT research deck I pulled together for a recent informal talk with colleagues. I will continue to develop these ideas and appreciate any inputs, challenges and dialogue around it you would like to contribute.
Health Industry & Content Marketing: Takeaways from the 2014 Content Marketin...MSL
This infographic shares key takeaways from the 2014 Content Marketing for Life Sciences Conference to help the health industry further enhance content marketing practices.
Two or three years ago, content marketing was a novel concept in communications. But this year, content programs are more prevalent in our industry than in the prior year.
Content this year is largely unbranded, very visual, and filled with inspiring
patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizations in health have found their way in the world of content marketing.
Most communication programs are oriented to patients or consumers and some to healthcare providers. Content marketing for life sciences now offers an engaging and educational way to be a more informed consumer of health information and to help HCPs take action that will help improve their own or their patients’ lives.
MSLGROUP hosted the second year of Content Marketing for Life Sciences Conference in Philadelphia, PA.
WordWrite President and CEO Paul Furiga presented this at the Hospital and Healthsystem Association of Pennsylvania Annual Public Relations Conference in Harrisburg, Pa.
Changes have tripling effects. However; storytelling structures have almost been invariant as they stood against the wind of change. This presentation offers a twist calling for a fractal structure for Acts 1 and 2. This is augmented by example.
Although there are challenges in articulating the full scope of health IT’s value, defaulting to a blanketed pessimism in providing better care to populations is just as dangerous as blind optimism in respect to IT’s efficacy. Having proactive and meaningful discussions about health IT – backed both by evidence and personal experience – will only increase the industry’s understanding of how technology evolves as a valued tool in our journey toward health and wellness. Join peers, colleagues and like minds by submitting your inspirational health IT stories via the #IHeartHIT hashtag.
Thông tin và các kênh media tiêu biểu trên mạng xã hội - tháng 7.2016 tại thị trường Việt Nam.
Số liệu được sở hữu, tổng hợp và phân tích DUY NHÂT bởi SocialBeat. Xin hãy là người dùng văn minh và chia sẻ, sử dụng số liệu trong slide này với trích dẫn nguồn: #bởiSocialBeat.
Xin chân thành cảm ơn sự văn minh của các bạn.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders......
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
Storytelling is a bit of a buzzword nowadays in the nonprofit space but there are some frameworks and formats that can be used to help your cause reach more people and raise more money.
Presentation of Martin Schobert, managing director at tourismusdesign at enter 2013. I am sharing my knowledge about content management and content strategy in travel and tourism. I also will introduce 5 geat and simple "forgotten strategies" to develop digital strategies and create new aproaches in digital project developments.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
All our life we've been told stories: as children in school, through books, movies, even in television and radio commercials. As humans we are hardwired for stories – we're conditioned to respond to them. So, as professional marketers, how can we build stories into our messaging to engage a commercial result? How can we develop a story-based culture? What kind of stories work best? In this session you will learn:
- Why storytelling is a useful business tool
- The impact social media brings to storytelling
- How to build memorable storylines
- Some storytelling examples
Going on a Story Hunt: How to Build a Storytelling Map for Your BusinessErin Feldman
Business storytelling fails all the time. The secret to success, while simple, proves critical to success: a storytelling map. Learn Erin Feldman's tricks for developing your own map and writing stories that capture attention and produce business leads.
1. We’ve told stories from the beginning. Stories help us make sense of the world and our place in it. We’re hardwired for story, from cave paintings to the latest Marvel film. Stories let us escape, teach us lessons, and leave a record.
2. Stories cut through the clutter. They stand out in a TV commercial or tweet.
3. Stories capture emotions. People don't respond to dry data; they respond to stories. They make purchasing decisions with their emotions first and their brains second.
4. Stories motivate people to act and get involved.
5. Stories remove barriers to entry. People won’t invite a smarmy salesperson in the door, but a storyteller? They’ll get out the tea and biscuits.
6. Stories go horribly wrong for a variety of reasons, but these are some of the common culprits.
b. Pushing products
c. Being inauthentic
d. Using out-of-date, unverified, or untrue data
e. Employing jargon, clichés, et cetera
f. Telling irrelevant stories
g. Relying on “standard” stories
7. Getting the story right requires a map. You have one with the five Ws and H.
a. Who’s in your audience?
b. What makes you unique from all the other “unicorns”? Is it customer service? Employee morale? Dedication to innovation?
c. Why do you do what you do? Why this product or service and not that one?
d. Where and how should you tell the story? A couple of options: website copy, company blog, video, podcasts, photography, social media, et cetera.
e. When should you tell the story? Answer: Think "evergreen" and seasonal.
8. Build your story skeleton, using the answers given to the questions above. Then, create a brief that spells out audience, tone, and purpose.
9. Publish the story.
10. Assess, refine, and repeat.
Human-Centric Storytelling in BusinessKubo Finland
9 tips: how to put your excellent content strategy into action by creating great stories. Presentation at Content Strategy Forum 2013 http://csforum2013.com/
Business storytelling hacks: how to apply story archetypes to business storyt...Andrius Grigorjevas
Business presentations are a form of storytelling. Most of the time they don't work just because they don't have an overarching principle, drama or meaning.
This presentation outlines the most popular types of business pitch/presentation story structures and defineds what they mean.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Has Pharma Marketing Forgotten the Patient? Anup Soans
Inside this Issue:
1. Sun Rise for Indian Pharma by Prof. Vivek Hattangadi
Sun Pharma’s meteoric rise on the global stage and the man who made it happen.
2. Mergers Fail More Often than Marriages by Chandan Kumar
Mergers, like marriages, have a lot of potential for going bad unless both parties make a concerted effort to allay the other’s fears.
3. Dermato-Cosmetology Gets a Face-lift by K. Hariram
Using Empathy, Focus and Imputation to deliver value and to delight your customers.
4. Sound out on Social Media! - Special Feature
Voice your opinion on matters concerning your career and profession on Facebook, Twitter and LinkedIn.
5. Has Pharma Marketing Forgotten the Patient? by Salil Kallianpur
Pharma marketeers will only deliver real value when the patient is at the center of every promotional effort and decision.
6. Difference between OTC & Prescription Marketing by Kumud Kandpal
A Knowledge for the Medical Rep Series.
To stand apart from the crowd you need a great story, with a great hook, whether you're promoting your company, a product or service.
Find out out what you need to successfully promote the kinds of stories that capture media attention.
Followers, Fans and Fairytale Endings: How to Monetize Social Media.Thomas Marzano
The latest study from iStrategy features contributions and expert guidance from leading digital marketers - including Facebook's Director of Sales, Matt Henman and McDonalds' Director of Social Media, Rick Wion - on how to monetize social media.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
Integrating Social Media into the marketing mix. Understanding the changes in the playing field, the consumer and redefining business models and practices.
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
Healthy Inspirations Traditional Marketing & FacebookJustin Tamsett
Research shows traditional marketing is proving less successful but when combined with social media we see the success increase. Learn the secrets of both traditional marketing and social media.
This is a brief presentation on what small businesses need to consider when getting started in social media. Simple, straightforward, with examples that work.
You Are Your Own Media Empire - Simon DumencoStory Worldwide
A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC.
For more information:
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
The Secrets of Viral Ads - Post-Advertising Summit 2012Story Worldwide
A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project.
The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not.
These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC.
For more information:
http://seicenter.wharton.upenn.edu/index.aspx
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
Blue Man Group: Entertaining Piece of Content - Post-Advertising Summit 2012Story Worldwide
The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City.
Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to:
1. The brand ecosystem and a customer’s journey through content
2. Blue Man Group brand overview
3. Blue Man Group brand insights gathered
4. What is a Story Platform?
5. Blue Man Group Archetype(s)
6. Blue Man Group authority to publish
Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop.
Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012Story Worldwide
The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City.
Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to:
1. The brand ecosystem and a customer's journey through content
2. Weekly World News brand overview
3. Weekly World News brand insights gathered
4. What is a Story Platform?
5. Weekly World News brand archetype (ultimately decided as the "Trickster")
6. Weekly World News' authority to publish
Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop.
Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Ocular injury ppt Upendra pal optometrist upums saifai etawah
Social Media for Healthcare
1. EMBRACING SOCIAL MEDIA
FOR HEALTHCARE THROUGH
DIGITAL STORYTELLING
Presented by Story Worldwide and STRIKEFORCE
2. CONTENT CURATED BY:
JON THOMAS
Communications Director
Story Worldwide
SIMON KELLY
Chief Operating Officer
Story Worldwide
KEITH BLANCHARD
Executive Creative Director
Story Worldwide
MIKE RUTSTEIN
President
STRIKEFORCE Communications
3. TODAYS PLAYLIST
1 –Overview: Story and STRIKEFORCE
2 – Pharma’s Challenges
3 – Narrative Solutions
4 – The Social Payoff
5 – Case Studies
5. A SEA OF SOCIAL MEDIA TECHNOLOGIES
Creating a lot of chatter among Healthcare Clients…
6. …and just as many questions
on the Agency side.
WHY DO YOU NEED AN APP?
WHAT ARE YOU WAITING FOR?
WHY ARE YOU LOOKING AT
SOCIAL MEDIA AS A
ONE-OFF TACTIC?
8. DO IT
FEAR/ to do it
Paralysis
HEALTHCARE
CLIENTS
WAIT
& SEE
USING IT ,
but not optimally
9. FEAR/ SOCIAL LANDSCAPE
IS DAUNTING
Paralysis
HEALTHCARE
CLIENTS
RISK AVERSE:
FDA RULINGS
UNSURE HOW
TO JUMP IN
10. REALITY: VERY FEW POSTS WILL
HAVE A REPORTABLE EVENT
MYTH: Given a forum, patients will post adverse
events that need to be reported to the FDA
REALITY: 1 in 500 posts actually contain all the
Information required for an adverse event
report
11. AND, ONE MORE THING
It’s been over a year since the FDA meeting in
Washington and nothing yet….
THE QUESTION IS, WHEN (IF EVER)
WILL WE GET REAL FDA GUIDANCE?
12. “SEXY” MARKETING TOOL
DO IT
THAT’S ALL THE RAGE
to do it
HEALTHCARE
CLIENTS
BOAST TO PEERS:
ON CUTTING EDGE
FUN TO BE
IN THE GAME
13. Is an app for METASTATIC RENAL CELL
CARCINOMA reallyNECESSARY?
14. DOES SOCIAL MEDIA
HAVE VALUE IN SKEPTICISM
HEALTHCARE?
HEALTHCARE
CLIENTS
WAIT
& SEE
LET OTHERS
“PAVE THE WAY”
15. NO INTEGRATION WITH
NOT USING IT COMMUNICATION
STRATEGICALLY PROGRAM
HEALTHCARE
CLIENTS
TEND TO USE
AS ONE-OFFS
USING IT ,
but not optimally
16. DO IT
FEAR/ to do it
Paralysis
HEALTHCARE
CLIENTS
WAIT
& SEE
USING IT ,
but not optimally
25. 2011 is the year of CONTENT MARKETING.
“2011 TRENDS: CONTENT MARKETING IS
CRITICAL”
“Next year, marketers will need to rethink their approach to
advertising and marketing and intensify their focus on creating
magnetic content that will naturally attract consumers, rather than
relying solely on the interruption model of advertising, which
consumers are responding to less and less. Think pull vs. push.
“Magnetic content can include anything created on behalf of a
brand—be it an ad, YouTube video, online game, Facebook page,
Twitter promo or mobile app—that consumers genuinely want to
engage with and pass along to others. This content entertains,
amuses, informs, serves a function or satisfies a consumer need.
It’s welcome instead of annoying or interruptive.”
—Geoff Ramsey
CEO, eMarketer
Lead story in eMarketer
1 December 2010
26. @ASTRAZENECAUSHOSTED FIRST #PHARMA TWITTER CHAT
“AstraZeneca attempted to demonstrate leadership in an industry notorious for being skittish on social media.”
27.
28. IT’S ABOUT LEARNING TO BE A PUBLISHER
Create &
Publish
BRAND
=
STORY
Syndicate
Search
& Share
29. GETTING APPROVAL IS STILL A NIGHTMARE
In the current regulatory environment,
you’ll have to make some tough
decisions. Stories can be branded,
authentic, or approved during your
lifetime —
pick any two.
- DAVID ORMESHER
PHARMEXEC.COM
30. WHY STORIES ARE IMPORTANT
THEY CAN OPEN CONSUMERS’ WALLETS
…the commercialization of emotions. It will no longer be
enough to produce a useful product: A story or legend must
be built into it, a story that embodies values beyond utility.
This imperative is already occurring with more and more
products.
- ROLF JENSEN
COPENHAGEN INSTITUTE FOR FUTURE STUDIES
1990
31. WHY STORIES ARE IMPORTANT
THEY FUEL EFFICIENT CROSS-CHANNEL INTEGRATION.
Someone sees/ They check out what They try out a And tell their friends
hears/experiences other people have to brand experience (and maybe a few
a message... say… on a website… strangers) about it…
ATL EDITORIAL SEARCH SOCIAL WEBSITE MOBILE WORD OF UGC
MOUTH
Use different media to tell different parts of one rich story.
Create a deeper experience.
Provide a foundation for ongoing engagement.
33. Every brand has a story to tell,
THOSE WHO TELL IT BEST WIN.
34. THE FREE-TIME PARADOX
Nobody has 30 seconds for interruption...
SHIELDING YOURSELF
Audiences feel battered by ‘messaging’ and
conversion efforts…they put up their
blinders and defend themselves as best they
can.
35. THE FREE-TIME PARADOX
Nobody has 30 seconds for interruption,
but everybody has 30 minutes to spread the stuff they like.
SHIELDING YOURSELF REACHING OUT TO OTHERS
Audiences feel battered by ‘messaging’ and But when there’s something they want/like/
conversion efforts…they put up their need, they magically find lots of time to take
blinders and defend themselves as best they action, and tell friends/colleagues.
can.
36. Paid Owned Earned
Media Media Media
Paid media is a SPEND
Owned media is an INVESTMENT
Earned media is an ASSET
THE PROBLEM OR…
If you spend all your money on paid media, You can build brand assets and recruit
you will have to spend it again next year brand investors, and keep this year’s money
working next year and beyond.
38. SOCIAL MEDIA IS WHERE YOUR
PATIENTS ARE TODAY…RIGHT NOW.
• Patients are participating in online communications to
share and discuss daily life struggles or to cope with rare
diseases
• 61% of Americans go online to research health
information (83% of online users)
• Social Media drives word of mouth and trust, while in
contrast, 48% of Americans trust pharma less than they
did 5 years ago
Source: The Social Life of Health Pew Internet & American Life Project
39. …AND THEY’RE USING SOCIAL, NOT
PHARMA SITES, TO RESEARCH MEDS
How much does
Doctor
each source
influence your
decision to take a Pharmacist
prescription drug?
Peers
Online (e.g., WebMD, MSN Health)
Pharmaceutical Companies
(e.g., Web sites, TV ads)
Newspapers and Magazines
0% 20% 40% 60% 80% 100%
Percentage of Online Users
40. …AND THEY’RE USING SOCIAL, NOT
PHARMA SITES, TO RESEARCH MEDS
What are you
using social
media for?
40
41.
42. A DEFINED Agency-Client RESPONSE TEAM
enables REALTIME, ON-BRAND PUBLISHING…
AGENCY TEAM PHARMA TEAM
Listening and Publishing Expertise and Approvals
Managing Editor Social Media Lead
PR Team Leader
Active Responders
Brand Manager
Writers and Editors Corporate Lawyer
Other individual
Tech and Production client-side experts
43. ADHERING TO PROTOCOLS ENABLES TWO-WAY
COMMUNICATION BETWEEN BRAND AND CONSUMER
in something like real time.
1 2 3 4 5
Comment posted Comment Reply suggested Approved client Response
online. captured and to appropriate reply returned to posted.
classified by client side response team.
response team. approver(s).
“I don’t know if
“I don’t know I should be
if I should be worried about
worried about this side-effect
this side-effect or not…help!”
or not…help!”
Hey, it’s Bob
fromPharmaCo.
Sorry our ad
wasn’t clear!
Click herefor
the complete list
of side-effects
and please let
us know if you
have any
questions!
45. OUR VIDEO FOR CONCERTA IS EUROPE’S MOST
VIRAL PHARMA VIDEO EVER.
With 146,000 views and counting,
this film won the Best Digital Patient
Communications Award at Europe’s
2010 Pharma Marketing Society
Awards .
46. WE TURNED A BORING, EMBARRASSING HEALTH
CARE PRODUCT INTO A FUN IDENTITY BADGE. For Johnson & Johnson, Story
gave style to a low-interest,
high-embarrassment product
(glucose meters)…and raised
traffic 52% and registrations
197%.
47. WE MADE HEART DISEASE RISK REAL
BY HEARING FROM AFFECTED FAMILIES. For Bayer, Story
masterminded a global effort
to help people take heart
disease seriously by collecting
stirring, shareable stories
from affected families.
48. ACTION ITEMS
1. Listen to your audience
2. Find your story
3. Integrate your story across multiple channels
4. Organize your agencies to be one cohesive team
5. Define response team roles/responsibilities
6. New tools, old rules
50. STORY: A NARRATIVE
APPROACH TO MARKETING
1. We help brands tell their stories
2. We create content people actually want
3. We tell stories that endure and spread
51. STRIKEFORCE: THE POWER OF PRECISION
• The first dedicated open source healthcare agency
designed to give clients access to top-level talent and
truly customized solutions
• Philosophy based on Precision-Pairing aligning talent
with the individual needs of each account or assignment
• Unique model provides a streamlined work flow
and a more powerful end product
communications LLC
52. END OF STORY TWITTER: @StoryWorldwide
FACEBOOK: fb.me/StoryWorldwide
BLOG: PostAdvertising.com
SMILE IF YOU LIKED IT
Simon Kelly, COO, Story Worldwide
simon.kelly@storyworldwide.com
Keith Blanchard, ECD, Story Worldwide
keith.blanchard@storyworldwide.com
Jon Thomas, Comm Dir, Story Worldwide
jon.thomas@storyworldwide.com
Mike Rutstein, President, STRIKEFORCE
mrutstein@strikeforcenyc.com