Instagram provides several benefits for brands, including high user engagement, effective advertising tools, and the ability to reach a large international audience. The document outlines strategies for brands to build their presence on Instagram, such as developing a content strategy, using hashtags and user generated content, collaborating with influencers, monitoring their online reputation, and utilizing Instagram ads. It also provides examples and tips for these strategies in 3 sentences or less.
With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.
It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business's Instagram account is.
That's why Iconosquare and HubSpot have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
Ever wonder how to use Instagram for your Business? We provide a quick guide, with tips to get you started. Looking at ways to increase engagement, set up your business page and more!
Small businesses use Instagram to create brand awareness and build connections to their customers through visual storytelling. With the newly released clickable ads, small businesses need to take this social platform seriously for brand marketing.
Here's 9 tips on how to engage customers with your local business on Instagram.
How To Use Instagram For Business - Webinar Presentation from We Teach SocialSpiderworking
Have you considered using Instagram for your business. In this presentation Lorna & Amanda show you examples from small business, tips and tools that can help you find success.
Watch to the end for a 50% discount code off all We Teach Social courses: http://bit.ly/WTSCourses
Video replay here: https://www.youtube.com/watch?v=Kf1w9v-N2Z8
Instagram Marketing Strategies for Small BusinessesmKonnekt
Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.
It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business's Instagram account is.
That's why Iconosquare and HubSpot have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
Ever wonder how to use Instagram for your Business? We provide a quick guide, with tips to get you started. Looking at ways to increase engagement, set up your business page and more!
Small businesses use Instagram to create brand awareness and build connections to their customers through visual storytelling. With the newly released clickable ads, small businesses need to take this social platform seriously for brand marketing.
Here's 9 tips on how to engage customers with your local business on Instagram.
How To Use Instagram For Business - Webinar Presentation from We Teach SocialSpiderworking
Have you considered using Instagram for your business. In this presentation Lorna & Amanda show you examples from small business, tips and tools that can help you find success.
Watch to the end for a 50% discount code off all We Teach Social courses: http://bit.ly/WTSCourses
Video replay here: https://www.youtube.com/watch?v=Kf1w9v-N2Z8
Instagram Marketing Strategies for Small BusinessesmKonnekt
Instagram marketing, if done well, can build your brand, generate new leads and boost revenue at little or no cost to your small business. Learn all about Instagram Marketing strategies for small businesses.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Tricks to increase linked in followers pptAdHut Media
Top 10 methods to increase the LinkedIn company page followers.
The best company pages do a great job of increasing brand awareness by being helpful when they engage with followers on a regular basis.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
In this episode of The Buzinga Podcast, Logan talks about a big issue for developers - retention. Here's how to engage and retain your users so you are squeezing the most value from them.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Tricks to increase linked in followers pptAdHut Media
Top 10 methods to increase the LinkedIn company page followers.
The best company pages do a great job of increasing brand awareness by being helpful when they engage with followers on a regular basis.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Social media marketing is used for social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing content on your social media profiles, engaging your followers, analyzing your results, and running social media advertisements.so we here at digital sandip academy provide u with full marketing course for more info visit https://digitalsandip.in/ or call us at +91 75671 54257
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Instagram Marketing Strategies for Small Businesses, Part- 2mKonnekt
Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Did You Know?
• More than 400 Million monthly active users
• 80 Million photos shared each day
• 2.5 Billion likes each day
• International audience with 75% users outside USA
• Rapidly Growing with 4x increase in last two years
4. • Highest Engagement
• Better Advertising
• Truly differentiating USPs
Why Brands Should Be on Instagram?
5. Engagement
Instagram’s audience is highly active when compared to other platforms - Most
users regularly visit, upload content and interact with posts from other
accounts.
• 49% users check instagram daily, 73% at least once a week
• 58x more unpaid interactions per post vs. Facebook on average
• 120x more unpaid interactions per post vs. Twitter on average
• 4,820 likes per post for top brand accounts.
7. • $2 Billion projected ad spend by 2017.
• $600 Million spent by brands on Instagram in 2015.
Instagram gives a powerful set of tools for interacting with audiences
Advertising
8. • Mobile: 100% of traffic already comes from mobile devices.
• Video: Highly visual feed is perfect for showcasing video posts.
• Messaging: Instagram direct set to challenge popular messaging APPs.
• Curation: Revamped explore feature makes finding new content easier.
• Stories(new): Temporary moments from your life which expire in 24 hours, all set to
challenge snapchat.
USPs
9. • Instagram Stories
• Explore Feature on Desktop
• Create New Account on Desktop
• Video Views
• 60-Second Videos and Videos Ads
• Switch Between Multiple Instagram Accounts
• New Logo
• Instagram Algorithm Announced
Recent Updates - Past Year
10. The Instagram User
Young
Mobile-first
users
High spending
power
80% - take
pictures from
phones to post
Avid travelers
50% - took
four vacations
in the past
year
Follow brands
on Instagram
Indians on Instagram
Users tend to have higher disposable incomes that peers on
other social networks
Top Activities on
platform
Express themselves
with pictures
Follow trends and
celebrities
Discover new
information on topics of
choice
Share travel and
food experiences
12. Strategize
• Understand how to use Instagram by using it yourself.
• Market research: Check out the best businesses on Instagram, understand what
kind content they make, understand other key metrics such as how often do they post
or timing of their posts.
• Competitive Intelligence: Research on other brands in your industry and
understand their strategy, find out what works for them and what does not.
Build Your Brand With Instagram
13. Strategize
• Define your business goals
• Increase product sales
• Increase traffic to your website
• Increase brand awareness
• Increase branded hashtag mentions
• Based on your previous research and business goals, build your own strategy.
• This strategy should mirror your broader social media marketing plan, which acts as your
business’ guide for social media activities.
Build Your Brand With Instagram
14. Mission Statement
We will use Instagram for [ purpose of this social network ] in order
to help [ business goal ].
Build Your Brand With Instagram
15. Content Strategy
With your mission statement in hand, you can move onto your content strategy. This will
involve:
• Choosing how often to post
• Choosing what time of day to post
• Establishing a content calendar
• Choosing your content themes or pillars.
Build Your Brand With Instagram
26. Hygiene Checks
• Get Discovered:
• Instagram’s explore features
• Tag People Involved
• Use Hashtags Often
• Use Geo Locations
Build Your Brand With Instagram
28. Hygiene Checks
• Don’t Dismiss Instagram Analytics
KPI’s
• Track post performance
• Monitor Instagram trends
• Track comments and hashtag usage
• Measure audience engagement
• Identify influencers
• Report across multiple profiles
Build Your Brand With Instagram
29. • Instagram Ads are created using Facebook Ad account and a Facebook
page is required.
• You can create ads for Instagram using Ad creation, Power Editor or
the Facebook Ads API.
• It is not necessary to have an Instagram account to run Ads on it.
• Characteristics:
• Scalable pricing
• Self-serve, instant
• Robust reporting, you’re in control
• Highly-refined audience targeting
Instagram Advertising Basics
30. CTAs for Instagram ADS
• Clicks to Website
• Website Conversions
• Mobile App Installs
• Mobile App Engagement
• Video Views
• Reach and Frequency
• Page Post Engagement
Advertising
31. Clicks to a Website
The Link Problem
• For organic posts, you can't place clickable links
in your posts, brands must direct Instagrammers
to the link in their bio.
• This calls for a need to use ads with the CTA of
clicks to your website to make it easy for the
user to lead onto your website.
• CTA Copy – Can be custom
Advertising
32. Website Conversions
• If you have an ecommerce
business and you want to use
Instagram to drive more sales, you
could use the Website
Conversions objective.
Advertising
34. Mobile App Engagement
• Get more activity on your mobile
App by directing uers to open it.
• Eg. CTAs – ‘Book Now’, ‘Play
Game’or ‘Learn More’
Advertising
35. Video Views
• If you have a product that needs
some explaining, you could
create a video tutorial and use
the Video Views Objective to get
people to watch it.
Advertising
36. Reach and Frequency
• Achieve predictable reach and
greater control over message
frequency.
• Designed to optimize cost and
delivery.
• Used for remarketing
Advertising
37. Page Post Engagement
• If you haven’t launched your business yet but you want to
build your community, you could use the Page Post
Engagement objective to grow your Instagram following.
• Boost an existing post.
Advertising
38. • #Hashtags make you more discoverable and expose you to a large
audience.
• Posts with at least one #hashtag average 12.6 percent more
engagement than those without.
• Find the right hashtags:
• Check out what hashtags your competitors are using
• Use hashtags that influential people in your industry are using
• Consider related hashtags - [ hashtagify.me ]
• Use Instagram’s search function
#Hashtags
40. • Don’t use too many or irrelevant
hashtags.
• Use specific or niche hashtags.
• Don’t forget about popular hashtags.
• Keep your brand hashtags short, simple,
and easy to spell.
• Hide your Instagram hashtags
• Include them in the comment section
below your post. Once other people leave
a few comments, the hashtags won’t be
viewable unless the option to See all is
selected.
#HygieneTips
41. • Encourage users to share great content and use that, in return tag them in
your posts.
• Instagrams visual nature makes it perfect for UGC.
• Highly effective when done right.
Benefits
• Low Cost
• High external creativity
• High engagement
• Better SEO
• Strong Community
User Generated Content
44. • Built the foundation of word-of-mouth recommendations.
• Allows you to target an audience of like-minded people that follow
an influencer they trust.
• Who can these Influencers?
• Fashion bloggers to show off their style.
• Interior designers to display their portfolio.
• Travel photographers to catalogue their adventures, and even chefs to
publish their recipes.
• Personal trainers are using Instagram to share their workouts.
Influencer Marketing
46. Influencer Marketing – In Practice
1. Choose Relevant
Influencers
Find the right influencers
• You can also quite often find
influencers on the accounts of
other brands. Look for posts
where they tag someone else as
the content creator.
• Use tools such as Whalar
47. Influencer Marketing – In Practice
2. Do Your Homework
Reseach the competitiors and use
‘Whalar Labs’, which allows you to
see metrics on your Instagram
account and then compare it with up
to three others.
48. Influencer Marketing – In Practice
3. Set a Clear Brief
• Your campaign will be more
successful if you allow the
influencer the creative freedom to
produce content that they know
their audience will love.
• Supply a ‘mood board’ with the
brief. (optional)
49. Influencer Marketing – In Practice
4. Agree On a Collaboration Structure
• Timeframe
• Output
• Content Usage
• Payment Terms
50. Influencer Marketing – In Practice
3. Set a Clear Brief
• Your campaign will be more
successful if you allow the
influencer the creative freedom to
produce content that they know
their audience will love.
• Supply a ‘mood board’ with the
brief. (optional)
51. • Two Domino’s Pizza employees posted a spoof video onto YouTube.
• Inexperienced in the ways of online reputation management, their management
chose to ignore it.
• By the time they had realised their error, the original video had been viewed over 1
million times and the damage to their brand was done.
• by using basic social monitoring services for online reputation management,
Domino’s could have greatly minimised the damage caused by the incident.
Online Reputation Management – The Situation
52. Decide what you want to track
What are the primary ‘keywords’ relating to your company that you want to track in online
conversations?
• Company name
• Company website address
• Names of products
• Names of senior employees and Directors
• Names of close competitors
• Common expressions – e.g. “[Company] is rubbish”, “company is great”
Online Reputation Management – How To
53. • Set up accounts with social media monitoring tools
• Set up your alerts and searches
Engage
• Act quickly
• Be nice
• Be pro-active
Online Reputation Management – How To
54. Used Instagram Ads when launching the GLA, which was their first
compact SUV.
Case Study - Mercedes-Benz
Post Copy for Ad
“What would you
pack in your
GLA?”
55. The Results
• The automobile company saw a 14pt lift in Mercedes-Benz Instagram ads
• 54% increase in website visits from Instagram
• 580% increase in website visits when Facebook and Instagram ads were
combined with Facebook direct response ads.
Case Study - Mercedes-Benz
