Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
How to make a sales pipeline sales funnel excel chartSteveEqualsTrue
Tutorial to make a sales Funnel chart or sales pipeline chart in excel for your executive dashboard template. Includes links for a free excel dashboard template file and video demonstration.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Similar to Where technology meets marketing. How is the # and . affecting our ski world? (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. TODAYS PANEL
• Kyle Dill, Senior Digital Director - Native Rank
@KyleDillicious
• Katie Knoch, Director Public Relations - Scream Agency
@screamagency
• Jon Liu, UI Engineer - Name.com
@mrjonliu
• Rob Rozicki, Co-Founder - .SKI
@robrozicki
www.firstchair.ski
#firstchairdotski
3. OUR OWN LANDING PAGE
www.firstchair.ski
• Learn more about
presentation and
presenters.
• Download presentation
and get free advice.
• See our favorite landing
pages and campaigns.
www.firstchair.ski
#firstchairdotski
4. WHAT IS A LANDING PAGE?
Any page that gets traffic from anywhere other than the
same page on your site.
www.firstchair.ski
#firstchairdotski
5. WHY ARE LANDING PAGES
AN IMPORTANTTOOL?
• Dell conversions increased 300% when testing landing pages vs. website
pages - ion interactive
• Companies with 30+ landing pages get 7X more leads than those with 10
or less - Hubspot
• 71% of companies who tested multiple landing pages see large increases in
sales - Econsultancy
• 64% of marketers say that landing pages are the most effective way to test
value proposition - Marketing Sherpa
But
• Only 13% of marketers think their landing page strategy is “very successful” -
Asend2
• 57% of marketers use landing pages - Econsultancy
6. HOW LANDING PAGES FIT WITH OTHER
ONLINE MARKETING STRATEGIES?
Landing pages aren’t meant to replace any other forms of marketing, but
rather compliment them.
• Search Engine Optimization (SEO)
• Landing pages are designed to go hand-in-hand with search engine optimization.Any
optimization strategies that you employ across your site should also be used on your
landing pages as they can only benefit from it.
• Pay-per-click (PPC)
• Landing pages and Pay-Per-Click advertising go together perfectly, and landing pages
being used as destinations for PPC ads are one of their most common and most
popular uses.
• Social Media Marketing
• Landing pages also work well with social media, and many businesses have one or more
pages for their fans on Facebook,Twitter and other social sites they frequent.
• Domain Names
• Because landing pages are unique standalone properties they
work well with domain names. Simple, catchy easy to
remember domain names provide a rememberable location
for your landing pages. Pay-per-click (PPC)
7. TYPES OF LANDING PAGES
Click-Through
These landing pages
typically have just enough
bullet points or benefits
to convince the person to
move to the next step —
however, they are NOT
lead generation landing
pages — those come
next.
www.firstchair.ski
#firstchairdotski
8. TYPES OF LANDING PAGES
Lead Generation
Landing pages, where the
idea is to get names,
email addresses or other
relevant information to
follow up with prospects
in the near future.
www.firstchair.ski
#firstchairdotski
9. TYPES OF LANDING PAGES
Viral
A viral landing page
promotes word of mouth
marketing through social
networks.The goal is not
simply to get page visitors
to sign up (or follow the
call to action), but also to
tell their friends about
what they found.
www.firstchair.ski
#firstchairdotski
10. TYPES OF LANDING PAGES
Mobile
A relative newcomer to
the landing page herd,
the mobile page is all
about maximizing the
message to fit into one
extremely small screen
space.
www.firstchair.ski
#firstchairdotski
11. TYPES OF LANDING PAGES
Microsite
A microsite is, as its name
implies, a small, well-timed
website that corresponds to
a central marketing campaign
or message. Microsites aren’t
typically limited to a single
page, but have very few
navigation options and all of
them lead back to the
central course of action.
www.firstchair.ski
#firstchairdotski
12. TYPES OF LANDING PAGES
Product Detail
Especially important to e-
commerce companies,
these sites need to do
double-duty, as they work
not only in conjunction
with the main site, but
also as standalone pages
designed to encourage
the customer to buy.
www.firstchair.ski
#firstchairdotski
13. WHICH LANDING PAGE
SHOULD I CHOOSE?
• No one right choice or wrong choice.
• Type of landing page should be a reflection of your business goals and your
testing priorities.
• As a destination in your PPC, Social or SEO
• To create anticipation about a product launch or service
• To segment your offers
• To segment your audience
• Incorporate the best elements from several varieties to create your own
unique style.
www.firstchair.ski
#firstchairdotski
14. WARNING! LANDING PAGES
ARE NOT• Long sales letters
• They are not an opportunity to go into great details about how great you or your
products are.
• An opportunity to push a hard sell
• They are not an opportunity to pressure your buyers. Landing pages are often the first
impression, so make it a good one.
• Blackmail Pages
• These are part of an old internet marketing tactic that presented users with a choice:
enter your name and email to get a freebie, or go elsewhere.
• Once-and-done Strategy
• You should always be testing and refining your message to make it what your customers
want. Its a long but thoroughly rewarding process.
www.firstchair.ski
#firstchairdotski
15. 1. Mobile Friendly
2. Blazing Fast
3. Clear and Accessible
4. Tools & Resources
USER EXPERIENCE
17. MOBILE % OF BLACK FRIDAY SHOPPING
source: http://www.ibm.com/software/marketing-
solutions/benchmark-reports/black-friday-2015.html
0%
15%
30%
45%
60%
2011 2012 2013 2014 2015
57%
50%
40%
24%
14%
18. 189 MILLION OF FACEBOOK'S
USERS ARE MOBILE ONLY
source: http://insights.wired.com/profiles/blogs/47-of-consumers-expect-a-
web-page-to-load-in-2-seconds-or-less
19. 67.2% OF CONSUMERS USE A
SMARTPHONETO CHECK
THEIR EMAIL
source: http://www.emailmonday.com/mobile-email-usage-statistics
24. 47% OF MOBILE USERS
EXPECT A PAGETO LOAD IN
LESS THAN 2 SECONDS
source: http://insights.wired.com/profiles/blogs/47-of-consumers-expect-a-
web-page-to-load-in-2-seconds-or-less
25. 40% ABANDON WEBSITES
THATTAKE MORE THAN 3
SECONDSTO LOAD
source: http://insights.wired.com/profiles/blogs/47-of-consumers-expect-a-
web-page-to-load-in-2-seconds-or-less
37. WHY I LOVE IT
• Blazing Fast: first render in 0.6
sec, fully loaded in 2.4
• Clear Call to Action
• RelevantVisuals
• Mobile Friendly
38. TAP INTO NICHE AUDIENCES
• Landing pages can be utilized for reaching niche audiences,
where traffic is acquired organically or through ad campaigns.
• Facilitate larger-quantity orders or group sales
• Initiating brand ambassador programs
• Engaging searchers geographically
39. CREATE IMPACTFUL AD COPY AND
META DATA, IN CONTEXT WITHTHE
CORRESPONDING LANDING PAGES
•Landing pages perform best when you can be found easily, and when your
visitors know what they can expect to see before they click.
•Always be there (organically, and from advertising), always be optimized (for
devices), always be relevant (time of day, geographically, etc.).
•Walk them through the story, and why they want or need to give you their
business.
•Who you are and what you do
•Who you work with, or samples of your work
•Why your new visitor needs to work with you, too
•Call to action, and make it easy to get in touch!
40. CAMPAIGNS I LOVE
Keystone Ski Lessons
• Ads are geographically
served
• Deeper links provided to
serve better options
based on searcher’s intent
• Landing page provides
information for any level
of expertise, with 4 calls
to action
41. CAMPAIGNS I LOVE
Ski Butlers
• Ads are served
geographically, with links to
services in neighboring
resorts
• Offer mentioned in the ad
• URL is short and sweet
• Landing page walks them
through the story, establishing
trust with the visitor
42. WHYTHE HASHTAG?
• What started onTwitter has now spread across all social networks.Allowing
a single campaign to exist across national platforms, making the hashtag
simply a staple of modern marketing.
• A hashtag immediately expands the reach of your audience beyond just
your followers as it can reach anyone interested in that specific phrase or
keyword.
• Tweets using one or more hashtags, double the chance of engagement.
www.firstchair.ski
#firstchairdotski
44. CREATE A SENSE OF
COMMUNITY
• At the core, your goal is to
engage with your audience. By
creating and asking them to
use a hashtag, you’re leading
the conversation.
• Inspire them to inspire others.
It shouldn’t be about selling
your brand. It should be
about a campaign and landing
page that was built to create
a place to share experiences,
ideas and to be a part of
something.
45. DO RESEARCH +
KEEP IT SIMPLE
• Search to see what conversation (if any) involving your hashtag already
exists and if it will work with your campaign goals.
• One of our favorites, Jawbone launched a #knowyourself campaign on
Instagram, but found that the hashtag was already being used generically
by thousands of users in all sorts of different contexts, making it difficult
to track the success of the campaign.
• Keep it brief.
• SIA’s own #WhyIGo leading up to this Show is a perfect example. It is
short, simple .There are a few other conferences that use it but when
you go a generic Google search, the first three videos are from SIA
attendees.
46. A HUMAN BEHINDTHE #
• You have to be ready to be real
and ready to engage with your
audience.
• You want consumers to know
that the brand is invested and
that they are part of a two-way
conversation.
47. SUCCESSFUL # CAMPAIGNS
#ShareaCoke
Since launched in Spring 2015, there
have been a quarter of a million
Tweets and close to one billion
impressions.
Sept. 2015, the company teams up with
Twitter to create a custom hashtag
automatically generated a branded
emoji of two coke bottle clicking every
time #ShareaCoke was used.
It was used over 170,500 times globally
the first day, ultimately setting a record
for "the world's largest cheers."
48.
49. TACO BELL DEMANDSTHE
TACO EMOJI
#TacoEmojiEngine
In 2015,Taco Bell pushed for a
taco to be included in the latest
round of emoji characters.
Nearly 33,000 people signed a
virtual petition.
The taco made its worldwide
emoji debut in July 2015.
Naturally,Taco Bell celebrated
with aTwitter #TacoEmojiEngine
that generated hundreds of taco-
related images or sounds.
50.
51. PROCTER & GAMBLE
#LikeaGirl
Using the hashtag #LikeaGirl,
Always confronted gender norms
by asking people to change "act like
a girl" to a compliment vs an insult.
The video spread virally, showing
kids giving positive representations
of how to run, throw and punch like
a girl.
It was the most watched video in
P&G history with 85 million views
globally, and purchase intent among
teens rose from 40 to 60%.