This is a DRAFT research deck I pulled together for a recent informal talk with colleagues. I will continue to develop these ideas and appreciate any inputs, challenges and dialogue around it you would like to contribute.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Health Industry & Content Marketing: Takeaways from the 2014 Content Marketin...MSL
This infographic shares key takeaways from the 2014 Content Marketing for Life Sciences Conference to help the health industry further enhance content marketing practices.
Two or three years ago, content marketing was a novel concept in communications. But this year, content programs are more prevalent in our industry than in the prior year.
Content this year is largely unbranded, very visual, and filled with inspiring
patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizations in health have found their way in the world of content marketing.
Most communication programs are oriented to patients or consumers and some to healthcare providers. Content marketing for life sciences now offers an engaging and educational way to be a more informed consumer of health information and to help HCPs take action that will help improve their own or their patients’ lives.
MSLGROUP hosted the second year of Content Marketing for Life Sciences Conference in Philadelphia, PA.
Changes have tripling effects. However; storytelling structures have almost been invariant as they stood against the wind of change. This presentation offers a twist calling for a fractal structure for Acts 1 and 2. This is augmented by example.
Although there are challenges in articulating the full scope of health IT’s value, defaulting to a blanketed pessimism in providing better care to populations is just as dangerous as blind optimism in respect to IT’s efficacy. Having proactive and meaningful discussions about health IT – backed both by evidence and personal experience – will only increase the industry’s understanding of how technology evolves as a valued tool in our journey toward health and wellness. Join peers, colleagues and like minds by submitting your inspirational health IT stories via the #IHeartHIT hashtag.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Health Industry & Content Marketing: Takeaways from the 2014 Content Marketin...MSL
This infographic shares key takeaways from the 2014 Content Marketing for Life Sciences Conference to help the health industry further enhance content marketing practices.
Two or three years ago, content marketing was a novel concept in communications. But this year, content programs are more prevalent in our industry than in the prior year.
Content this year is largely unbranded, very visual, and filled with inspiring
patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizations in health have found their way in the world of content marketing.
Most communication programs are oriented to patients or consumers and some to healthcare providers. Content marketing for life sciences now offers an engaging and educational way to be a more informed consumer of health information and to help HCPs take action that will help improve their own or their patients’ lives.
MSLGROUP hosted the second year of Content Marketing for Life Sciences Conference in Philadelphia, PA.
Changes have tripling effects. However; storytelling structures have almost been invariant as they stood against the wind of change. This presentation offers a twist calling for a fractal structure for Acts 1 and 2. This is augmented by example.
Although there are challenges in articulating the full scope of health IT’s value, defaulting to a blanketed pessimism in providing better care to populations is just as dangerous as blind optimism in respect to IT’s efficacy. Having proactive and meaningful discussions about health IT – backed both by evidence and personal experience – will only increase the industry’s understanding of how technology evolves as a valued tool in our journey toward health and wellness. Join peers, colleagues and like minds by submitting your inspirational health IT stories via the #IHeartHIT hashtag.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders......
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Thông tin và các kênh media tiêu biểu trên mạng xã hội - tháng 7.2016 tại thị trường Việt Nam.
Số liệu được sở hữu, tổng hợp và phân tích DUY NHÂT bởi SocialBeat. Xin hãy là người dùng văn minh và chia sẻ, sử dụng số liệu trong slide này với trích dẫn nguồn: #bởiSocialBeat.
Xin chân thành cảm ơn sự văn minh của các bạn.
The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Bus...Rod King, Ph.D.
When you were a kid, what was your favorite fairy tale? Cinderella? Pied Piper of Hamelin? Little Red Riding Hood? Pinocchio? Imagine for a moment … Imagine … What made your favorite fairy tale so memorable? I guess that in every case, our answer is in one word: Drama!
In today’s world of information explosion and big data, stories are becoming ever important for people to quickly make sense out of a deluge of information. As I noted a while ago, people quickly forget about presentations that contain detailed information and data. However, the memories and feelings of engaging stories could last for a lifetime. In today’s world of hyper-competition, information explosion, and big data, our best chance of standing out in the crowd is to create and present memorable stories. But, how can one simply create dramatic and memorable business stories?
W. Chan Kim and Renee Mauborgne, in their bestselling business book “Blue Ocean Strategy,” provide entertaining stories of how Blue Ocean startups disrupted established Red Ocean companies. Who can forget Kim & Mauborgne’s intriguing stories of Cirque du Soleil vs. Ringling Brothers & Barnum and Bailey Circus; Southwest Airlines vs. Established Long Haul Airlines; Yellow Tail Wine vs. Premium and Budget Wines? At the heart of every Blue Ocean story is the archetypal conflict of Top Dog (“Villain” in Red Ocean) vs. Underdog (“Hero” in Blue Ocean); in biblical terms: Goliath vs. David. At the heart of every Blue Ocean story is the archetypal Hero’s Journey which involves transformation or disruption of the Red Ocean.
In Blue Ocean stories, the Top Dog and Underdog initially compete for the attention and wallet of Dissatisfied Customers and/or Non-customers. Consequently, the Top Dog, Underdog, and Dissatisfied Customer constitute a triangle which I am referring to as the “War Triangle.” In short, the Top Dog, Underdog, and Dissatisfied Customer are engaged in a Business War Game. The War Triangle underscores the importance of strategy and tactics of players to deliver awesome customer experiences in a business war game.
The War Triangle (Dissatisfied Customer-Top Dog-Underdog) is directly inspired and corresponds to Stephen Karpman’s Drama Triangle (Victim-Persecutor-Rescuer) for illustrating the dynamics of relationships in dysfunctional teams. In his seminal publication on “Fairy Tales and Script Drama Analysis”, Karpman argues that the memorability of fairy tales such as in Little Red Riding Hood, Cinderella, and Pied Piper of Hamelin is driven by the conflict, dysfunctionality, or chaos that is inherent in the Drama Triangle. Here, the inevitable conclusion is that the inherent dynamics and surprise of the Drama Triangle as well as War Triangle account for the engagement and memorability of Blue Ocean stories.
http://goo.gl/myfFcF
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
WordWrite President and CEO Paul Furiga presented this at the Hospital and Healthsystem Association of Pennsylvania Annual Public Relations Conference in Harrisburg, Pa.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Two Steps for Rapidly Eliminating Pain in Every Business, Non-Profit Organiza...Rod King, Ph.D.
This presentation features an approach for Standard Pain Solving (SPS) in any domain. The Standard Pain Solving Methodology involves two steps: 1) Ask a Pain Solving Question (PSQ) in the format of "How Might We Eliminate Pain (HMWEP) of X?" 2) Use the Business Model Strip to Iteratively Answer the Pain Solving Question.
Trends in Digital Health and why you should careMichael Weber
Driven by demographic change, rising costs in the healthcare system and growing customer demands for patient-centered tools, the relevance of innovative Digital Health solutions is constantly growing. While many technologies are available on the market, there is still a lack of comprehensive solutions that support the patient across all his medical conditions and provide an integrated user experience throughout the patient's everyday life. Future Digital Health solutions will not only have to cross-link patient data across different devices and applications in order to enable better medical decisions, but also to create user experiences that address the patients' needs and help them to establish self-sustaining behaviors towards a healthier lifestyle.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & the Philippine Lipid & Atherosclerosis Society 23 Feb 2017 at Crowne Plaza Galleria Manila.
Also presented at the 2017 #HealthXPH Social Media & Healthcare summit 25 Apr 2017 at Marco Polo Hotel, Cebu City.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders......
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Thông tin và các kênh media tiêu biểu trên mạng xã hội - tháng 7.2016 tại thị trường Việt Nam.
Số liệu được sở hữu, tổng hợp và phân tích DUY NHÂT bởi SocialBeat. Xin hãy là người dùng văn minh và chia sẻ, sử dụng số liệu trong slide này với trích dẫn nguồn: #bởiSocialBeat.
Xin chân thành cảm ơn sự văn minh của các bạn.
The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Bus...Rod King, Ph.D.
When you were a kid, what was your favorite fairy tale? Cinderella? Pied Piper of Hamelin? Little Red Riding Hood? Pinocchio? Imagine for a moment … Imagine … What made your favorite fairy tale so memorable? I guess that in every case, our answer is in one word: Drama!
In today’s world of information explosion and big data, stories are becoming ever important for people to quickly make sense out of a deluge of information. As I noted a while ago, people quickly forget about presentations that contain detailed information and data. However, the memories and feelings of engaging stories could last for a lifetime. In today’s world of hyper-competition, information explosion, and big data, our best chance of standing out in the crowd is to create and present memorable stories. But, how can one simply create dramatic and memorable business stories?
W. Chan Kim and Renee Mauborgne, in their bestselling business book “Blue Ocean Strategy,” provide entertaining stories of how Blue Ocean startups disrupted established Red Ocean companies. Who can forget Kim & Mauborgne’s intriguing stories of Cirque du Soleil vs. Ringling Brothers & Barnum and Bailey Circus; Southwest Airlines vs. Established Long Haul Airlines; Yellow Tail Wine vs. Premium and Budget Wines? At the heart of every Blue Ocean story is the archetypal conflict of Top Dog (“Villain” in Red Ocean) vs. Underdog (“Hero” in Blue Ocean); in biblical terms: Goliath vs. David. At the heart of every Blue Ocean story is the archetypal Hero’s Journey which involves transformation or disruption of the Red Ocean.
In Blue Ocean stories, the Top Dog and Underdog initially compete for the attention and wallet of Dissatisfied Customers and/or Non-customers. Consequently, the Top Dog, Underdog, and Dissatisfied Customer constitute a triangle which I am referring to as the “War Triangle.” In short, the Top Dog, Underdog, and Dissatisfied Customer are engaged in a Business War Game. The War Triangle underscores the importance of strategy and tactics of players to deliver awesome customer experiences in a business war game.
The War Triangle (Dissatisfied Customer-Top Dog-Underdog) is directly inspired and corresponds to Stephen Karpman’s Drama Triangle (Victim-Persecutor-Rescuer) for illustrating the dynamics of relationships in dysfunctional teams. In his seminal publication on “Fairy Tales and Script Drama Analysis”, Karpman argues that the memorability of fairy tales such as in Little Red Riding Hood, Cinderella, and Pied Piper of Hamelin is driven by the conflict, dysfunctionality, or chaos that is inherent in the Drama Triangle. Here, the inevitable conclusion is that the inherent dynamics and surprise of the Drama Triangle as well as War Triangle account for the engagement and memorability of Blue Ocean stories.
http://goo.gl/myfFcF
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
WordWrite President and CEO Paul Furiga presented this at the Hospital and Healthsystem Association of Pennsylvania Annual Public Relations Conference in Harrisburg, Pa.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Two Steps for Rapidly Eliminating Pain in Every Business, Non-Profit Organiza...Rod King, Ph.D.
This presentation features an approach for Standard Pain Solving (SPS) in any domain. The Standard Pain Solving Methodology involves two steps: 1) Ask a Pain Solving Question (PSQ) in the format of "How Might We Eliminate Pain (HMWEP) of X?" 2) Use the Business Model Strip to Iteratively Answer the Pain Solving Question.
Trends in Digital Health and why you should careMichael Weber
Driven by demographic change, rising costs in the healthcare system and growing customer demands for patient-centered tools, the relevance of innovative Digital Health solutions is constantly growing. While many technologies are available on the market, there is still a lack of comprehensive solutions that support the patient across all his medical conditions and provide an integrated user experience throughout the patient's everyday life. Future Digital Health solutions will not only have to cross-link patient data across different devices and applications in order to enable better medical decisions, but also to create user experiences that address the patients' needs and help them to establish self-sustaining behaviors towards a healthier lifestyle.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & the Philippine Lipid & Atherosclerosis Society 23 Feb 2017 at Crowne Plaza Galleria Manila.
Also presented at the 2017 #HealthXPH Social Media & Healthcare summit 25 Apr 2017 at Marco Polo Hotel, Cebu City.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Presentation to Motherwell College Knowledge Transfer Hub called Social Media For Business: What you need to know
A high level presentation that demonstrates the breadth of opportunity the Social Media Mindset and principles offer organisations. The approach is used in order to avoid engagement with the subject through the limiting lenses of either the tools themselves which are inherently transient or the application of concept of Social Media as simply a marketing device and outwardly facing.
Your organization’s story is your most valuable asset. Your story can inspire action and create change.
In addition, non-profits that tell compelling stories tend to raise the most funds.
During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means.
Topics included:
- Why storytelling
- Creating a plan
- Conveying the story with pictures
- Video storytelling checklist
- Case studies/examples
- Resources
Cuáles son los elementos que crean alianzas ganadoras, cómo “conocer” marcas que pueden encajar con tu blog y algunas de las preguntas claves que ambas partes deben contestar antes de seguir adelante. Presentación de Jessi Langsen, Vicepresidenta, Digital, Hill & Knowlton Chicago, para el Puerto Rico BloggerCon 2015.
From Digital Literacy to Digital FluencyDavid Cain
While our students may appear to be digital natives, they rarely have the capacity to make wise or ethical decisions as they construct their digital identities. As educators, we have a moral imperative to guide our students--even in an ever-changing digital landscape.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Presentation on an exploration into Living Well in the Digital Age, and ideas for local Living Labs. David Wilcox and Drew Mackie at the Age Action Alliance Loneliness and Social Isolation Group. The Croydon maps shown are under development. Notes on the presentation https://goo.gl/eeQwiL
Social Media & AOD Advocacy (2013 APSAD Conference)Uniting ReGen
A look at ReGen's approach to advocacy and how using social media helps increase our reach and effectiveness. Considers potential challenges for AOD organisations and provides practical advice for those seeking to establish or build their online advocacy.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
A presentation for the Managing Partners’ Forum. Separating the needs of the individual and those of then organisation has always been an issue for KM and Learning. At times these needs align, sometimes they need to be reconciled and at other times they diverge, particularly when an individual moves to another organisation. The presentation looks specifically at the changing nature of organisations and the emergent power of networks and networking. Personal Knowledge Management (PKM) is a competence we must all learn in order to remain relevant to our organisation. But who ultimately “owns” the ‘corporate’ knowledge that we gather through the workplace networks we nurture and sustain, and do the organisations we work for even recognise the importance of these networks as places for continual learning, knowledge sharing and incubators for innovation?
This presentation addresses how the MentalTech and MentalPharma sectors are collaborating. It was given at UCSF at the experiMental digital mental health conference.
Feel free to contact The Digital Mental Health Project at craig@wiseworking.com if you would like to discuss this information.
Please also so our writings and research at www.medium.com/@dmhp.
Talk I developed and delivered for The Wearable Adoption & Monetization Summit in San Francisco, April 20-21, 2015.
Please let me know if you believe I have missed any wearables in this space I have missed. Thanks.
This talk is derived from work I have done on The Digital Mental Health Project. Read more about it here: http://bit.ly/1ES2kim
This deck was used as part of a Google Hangout we sponsored on this topic. You can view the talk at https://plus.google.com/events/cre6tljfqum1jm2uh4js8oo8t7o. This deck contains the slides with its notes, references and links to relevant resources
This is a talk I developed for a group of med career executives who were in career transition.
Feel free to reach to me at WiseWorking Leadership & Career Coaching at craig@wiseworking.com and to read my blog at www.wiseworking.com.
Be well.
Here is infographic that I presented at the ePharma Summit on March 6, 2013. It is a maze and that is the fun of reading it. As you will understand, it is a bit of a game.
A diagram I devised while trying to explain the HCP mobile space to a conference producer earlier this evening. Hope its helpful to you. Message me if you think of ways I can improve it.
This is a talk I gave at the Men's Breakfast of Christian Stronghold Church on April 9, 2011. It was a blessing and once again I healed a bit more on giving it.
Digital storytelling in healthcare (WiseWorking) 12 2 12
1. Digital
Storytelling
in
Healthcare
Craig
A.
DeLarge
Strategy
Storyist
www.wiseworking.com
December 2, 2012
2. Discussion Topics
• What is a story & storytelling?
• What is “digital storytelling”?
• Why should we care about digital storytelling?
• What applications do we see in healthcare?
• Some recommended next steps, if they are not already
being taken.
2012, Craig A. DeLarge 2
3. What is a story & storytelling?
• Medium of understanding & relationship
• Basis for society & culture. No story, no culture
• Facts & opinions (beads) + narrative arc (thread) = story (necklace)
• performance involving 2 or more co-interpreting experience
• sequence of dramatic events that evoke an emotional response
• the preferred sensemaking currency in human relationships
2012, Craig A. DeLarge 3
4. The Narrative Arc makes a story a story,
says most experts
http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/
http://research.northumbria.ac.uk/support/2012/10/23/telling-a-good-story-impact-case-studies-as-narrative-arc/
2012, Craig A. DeLarge 4
5. How we use stories?
“The story is one of the basic tools invented by the mind of
man(kind) for the purposes of gaining understanding. There
have been great societies that did not use the wheel, but
there have been no great societies that did not tell
stories.”
Collison, 1999
2012, Craig A. DeLarge 5
7. What are the varieties of stories?
2012, Craig A. DeLarge 7
8. What is Digital Storytelling
• Telling stories using digital content & channel means
– Content: audio, video, animation, images
– Channel: YouTube, social media, websites, email, etc.
• Revolutionary in its access via cheap digital production & distribution
tools. Make formerly corporate media, a people’s media
• Key aspect of “ALITERACY” trend – 21st century stained glass
windows
• Tends to be:
– short form narrative
– diversely sourced & styled (persuasive, historic, reflective)
– strongly emotive
– cause/advocacy/education related
2012, Craig A. DeLarge 8
9. Why should we care
about digital storytelling?
• Diverse
content
for
relevancy
• Emo<onal
communica<ons
to
drive
decision
and
behavior
change
• Earn
trust
&
value
• Strengthen
learning
• Engage
customers
&
stakeholders
2012, Craig A. DeLarge 9
11. What are some healthcare
applications?
• Attitude/Belief Education
• Treatment & Compliance Barriers Education
• Disease Awareness
• Patient Experience Awareness
• Some immediate examples I came across in my research:
– http://www.youtube.com/CenterOfTheStory
– http://www.youtube.com/watch?v=sk00f4kCaD8&feature=bf_play&list=PL40FE28CF7CC65EC0
– http://milehighstories.com/?page_id=138
– http://gojoven.org/fellows-stories/
– http://www.youtube.com/user/JNJhealth
– http://www.youtube.com/user/novonordisk?v=cBu11fk0kAA
2012, Craig A. DeLarge 11
12. Some recommended next steps,
if not already being taken
• Awareness of opportunities in customer education &
communications strategies
• Understanding examples of current successful use in
healthcare and beyond
• Envisioning as opportunity to cultivate customer
relationship & engagement
2012, Craig A. DeLarge 12
13. Additional Links
• I can be contacted at
– eMail & G+: craig@wiseworking.com
– Twitter: @wiseworking
– Twitter: @cadelarge
– G+: cadelarge@gmail.com
• My delicious bookmarks on this topic are at:
– http://www.delicious.com/cadelarge/digital_storytelling
– http://www.delicious.com/cadelarge/storytelling
– http://www.delicious.com/cadelarge/storytelling_books
2012, Craig A. DeLarge 13