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Authentically Social for NAHB20
This document provides 9 ways to build a stronger digital brand on social media. It discusses prioritizing top social media platforms like Facebook and Instagram, keeping business profiles and websites up to date, using engaging content like videos and carousels, humanizing the brand by featuring customers and employees, focusing outward by spotlighting the community instead of just the business, and doing good in the community to generate positive reviews. The goal is to avoid being a "squawking parrot" and instead educate, entertain and empower audiences like a "wise owl" to move the needle with an interactive social media presence.
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Authentically Social for NAHB20
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- 2. • Can youhave my slides? • Text SLIDES to 66866 • I want to hear from you! BEFORE WE BEGIN…
- 3. Why Focus onSocial? • Long lifecycle • Be referable • Recruitment • Gentle reminders • Remove doubt
- 4. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 1. Don’t Be a Jack of All Social Media Sites, Master of None.
- 8. LET’S PRIORITIZE • Facebook •Instagram • Pinterest • Houzz • ?
- 9. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 2. Be as Proud of your Profiles as You are of Your Homes
- 10. FOCUS AREAS • Website •Online Directories (GMB, Yelp, Houzz) • Social Profiles
- 11. Don’t Wind Upon WebsitesThatSuck.com
- 12. Website Best Practices •Modern • Critical info ‘above the fold’ • Mobile-responsive • Clear & concise content • Social Proof
- 14. My Audit • Missingcritical info at the top (Ex: phone number) • No homepage content • Vertical photos • Tough to navigate on my phone • Unclear on who you are and what you do
- 15. Take Action • Dothe ‘thumb test’ • 5-second test • Is it easy to contact you?
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- 19. They can never besatisfied
- 20. Don’t get me startedon Amazon reviews…
- 22. TAKE ACTION: DOA DIRECTORY AUDIT • Google your business • Top 3 Directories? • Have you claimed them? • Is the information accurate and current? • Do you have reviews? • Positive? Negative?
- 23. If you’ve receiveda negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
- 24. Create a processfor positive feedback •Welcome home packet •Instruct us on what to do and where to go •Incentivize •Show appreciation
- 26. Avoid S.A.D. SocialMedia •Static •Artificial (inAuthentic) •Dull
- 27. Social Media Audit •Take inventory of your social media profiles • Unmanaged? • Low followers/engagement? • Gaps in consistency? • S.A.D.?
- 28. Results • LinkedIn Companypage? • Twitter (X) profile? • TikTok? • Is Instagram and FB S.A.D.?
- 29. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 3. Be More Like the Wise Owl, Less Like the Squawking Parrot
- 30. DON’T BE THESQUAWKING PARROT Home pictures, home pictures, home pictures, SQUAWK!!!!
- 31. Be The WiseOwl (4 E’s) • Educate: In what ways can you add value to your audience? • Entertain: Bring a little personality to your social media. • Encourage: Indirectly create a sense of urgency. • Empower: Inspire the next generation to come work for you.
- 32. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 4. Motion Moves the Needle
- 33. Adam Mosseri, Head ofInstagram
- 34. Motion Moves theNeedle • 81% of marketers agree that interactive content outperformed static content. • 88% found that it helped them stand out from competitors. • 70% found this type of content effective in converting visitors to customers. https://www.go-gulf.com/interactive-content-marketing/
- 35. Carousels, Stories, Reels,Oh My! • Reels help win the algorithm game • Carousels brings images to life • Stories creates experiences
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- 37. Take Action • Goto you Instagram or Facebook page • Rate your page on motion (1-5) • 1 = Non existent 5 = We’re good!
- 38. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 5. Humanize the Brand
- 39. Take Action • Goto you Instagram or Facebook page • Rate your page on people (1-5) • 1 = Non existent 5 = We’re good!
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- 41. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 6. Don’t Be the Hero in Your Own Digital Story
- 42. Turn the SpotlightOn… • Your Customers • Your Community • Your Team
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- 45. Take Action • Goto you Instagram or Facebook page • Rate your page on all about us or about others (1-5) • 1 = All about us 5 = About Others!
- 46. 9 WAYS TOBUILD A BETTER & STRONGER DIGITAL BRAND 7. Doing Good is Good for Business
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- 48. Take Action • Goto you Instagram or Facebook page • Rate your page on self serving or serving others (1-5) • 1 = Self Serving 5 = We’re good!
- 49. Key Takeaways: • Prioritizeyour platforms • Be proud of your profiles • Create a process for positive reviews • Motion moves the needle • Less parrot, more owl • HUMANize the brand • Turn the spotlight outward • Share the good
- 50. Thank You! • corey@impactsocialmedia.com •Text SLIDES to 66866